Update on Google Authorship

Association of Strategic Marketing
September 4, 2013 — 1,598 views  
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One of the growing trends in the social media world is creating content on various websites. There has been many issues with regard to the authorship of content which makes it unclear as to who officially made the post. In some cases, there is a description written at the bottom of the page but in most websites, there is no mention of the author at all. Google has come up with a unique solution that allows content writers to get authorship by including their picture near the article when there is a search made on the Google search engine. This links the bio of the author with the article itself so that viewers can get to know the author more through Google+. There have been many questions to how Google Authorship actually works and the company has managed to clarify them in the following ways:

Google Authorship is for Real People

The main aim creating Google Authorship is to ensure that people who create such content are identifiable to the world when they make the search. In the eyes of Google, brands and mascots are not considered as valid authors for web content. There is no limitation with regard to this as the website that is hosting the content may feel that having a mascot can help promote the site better. What Google is trying to say is that after the post has been made, there can be no claims regarding the authorship of the content. The question that websites will have to face is whether they would have a fictional mascot representing their business or a real person with an actual bio and personality. That decision is left with the owner of the website.

An Increase in the Number of Authors Per Page

As it stands, Google Authorship only allows one author per page. In the case of medical journals and scholarly content, there can be authors that contribute to the content and it would be right for those people to get authorship over it. However, Google Authorship has not enabled this feature as there are many technical problems with regard to the attributions and digital signatures of those authors. It is still a work-in-progress and developers are hoping to find a solution in the near future. Although Google Authorship allows for the content to be linked to the same author for articles written in different languages, it can block authorship for a particular page.

Association of Strategic Marketing