Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

October 29, 2013 – 2,848 views
Ms. Allison Rice - Amsterdam Printing
98 percent of people look at a calendar each day, and even with the switch to online calendars, most people still hang a hard copy on the wall. From a marketing standpoint, that’s an opportunity to remind a past or potential customer about your business 365 days a year, at a relatively minimal cost. In this post, Allison will make the case for wall calendars as an affordable and effective marketing tool that shouldn’t be overlooked by any small business owner... Full Story 
October 29, 2013 – 1,444 views
Michele Pariza - Creative Concepts
More than ever before, consumers are socially-minded. In many cases, they want to know the businesses they patronize are also socially- minded. Connecting your business to a good cause is about more than just making yourself "feel good"; it can also make good business sense... Full Story 
October 25, 2013 – 1,660 views
Michael Cannon - Silver Bullet Group
This summary data indicates that you can have all the right sales enablement components (people, process, technology, knowledge, and assets) in place and still have an underperforming program because the majority of “words” coming from your sales and marketing teams are not relevant and useful... Full Story 
October 24, 2013 – 1,877 views
Association of Strategic Marketing
Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are even enjoying consumer loyalty thanks to social media marketing... Full Story 
October 23, 2013 – 1,523 views
Association of Strategic Marketing
It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard the privacy of the shoppers... Full Story 
October 17, 2013 – 1,987 views
Association of Strategic Marketing
Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the 'Hummingbird' Update. This update is said to revolutionize search engine optimization as it focuses on... Full Story 
October 14, 2013 – 3,223 views
Association of Strategic Marketing
Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers... Full Story 
October 9, 2013 – 1,526 views
Association of Strategic Marketing
Google’s new analytics academy is now open to anyone that is interested. Google analytics is mainly directed at professionals who would like to learn more about, or earn a certification in, optimizing social media and online content for organizations. It does this by tracking and understanding the common search queries of individuals, and the corresponding search results... Full Story