Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

January 31, 2014 – 2,028 views
Dan Perry - Sales Benchmark Index
Hanging up from your recent round of Sales Manager weekly meetings you realize something. The sales process you rolled out mid-year to increase sales isn’t working. In as little as one quarter, sales and morale are down. You are considering abandoning the process. Yet last year the sales management program you did implement is producing results. You followed the same program with sales process as you did with sales management. Sure some things are different on your team this year than last year. But how can it turn bad so quick?... Full Story 
January 29, 2014 – 1,661 views
Association of Strategic Marketing
Your New Year resolutions might have already taken a slump, but Google is determined about achieving what it wants and has already taken steps in that direction. Unfortunately, it is even ready to push people for this purpose--at least this is what quite a few users of Google AdWords have to say. Though the online advertising service has done a commendable job at keeping its blog updated with relevant information, over the last few weeks users have been noticing a lot of news all over it... Full Story 
January 27, 2014 – 1,636 views
Michele Pariza - Creative Concepts
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do? Read on for 3 keys to writing copy that attracts, inspires and invites so you make money AND feel good doing it. Full Story 
January 22, 2014 – 1,722 views
Association of Strategic Marketing
A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense – this link will then be sent to the advertiser with whom the publisher has arrived at a direct ad transaction. However, the advertiser will not be able to... Full Story 
January 17, 2014 – 1,903 views
Association of Strategic Marketing
Looks like Google is on a spree of acquiring every company that comes in its sight. The latest one to catch the fancy of Google is Nest Labs. In a recent announcement, Google revealed that it plans on acquiring the company for a whopping $3.2 billion. Nest Labs is a company that makes thermostats. The surprising part is not that Google is planning on acquiring Nest, but that it is ready to shell out over $3 billion for this deal. The market is abuzz with the news that Nest barely has the level of defensible technology for the sum of money it is being paid... Full Story 
January 17, 2014 – 1,753 views
Michelle Pariza - Creative Concepts
If you're like most entrepreneurs, no one taught you what successful habits you should be incorporating into the day-to-day running of your biz. Instead, you brought whatever working habits you learned at either your last place of employment or maybe even from school. And while those habits may have served you at that time, you may be finding they're holding you back from growing your biz. So I want to share 3 powerful habits you can start doing right now to grow a successful, profitable biz, without making yourself crazy... Full Story 
January 16, 2014 – 1,598 views
Association of Strategic Marketing
While everyone is in the festive mood, all you sales professionals are perhaps busy figuring out what to do next year to boost the sales of the company. This is the perfect time to plan your sales goals for 2014 and analyze how you can achieve them. The first thing you can begin with... Full Story 
January 8, 2014 – 1,759 views
Association of Strategic Marketing
The New Year seems to have started on a rather dismal note for Yahoo, as the news of advertising servers of the company inadvertently distributing malware was doing the rounds. A report by the Washington Post brought this news to light. It revealed that this information was given out by two internet security firms of the Netherlands... Full Story