Marketing News & Articles

March 21, 2014 – 1,952 views

There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and marketers, who aim at targeting customers using the data and information collected on the customer. Full Story 

March 19, 2014 – 1,831 views

LinkedIn™. If you're like most users, you have a love/hate relationship with this powerful relationship-building platform. As a LinkedIn enthusiast, my own philosophy goes something like this: If your competition is already there, avoiding LinkedIn is not an option. Full Story 

March 17, 2014 – 1,886 views

It was only last week that the world's favorite social media site, Facebook introduced a leaner and more simpler news feed on users' personal pages. The idea may have caught on well with Facebook users because the company has now copied that design to branded pages. Full Story 

March 12, 2014 – 2,019 views

Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks. Full Story 

March 12, 2014 – 1,892 views

Yahoo Inc. will discontinue allowing consumers to access its bouquet of online services, including the photo sharing website Flickr and Fantasy Sports, by logging in with their Google or Facebook accounts. Full Story 

February 27, 2014 – 2,218 views

Gmail users frustrated with unsolicited marketing emails will now see the “unsubscribe” link even before they open the message. At present, the link is buried at the bottom of promotional emails. Full Story 

February 24, 2014 – 1,892 views

If you’re searching for creative techniques to increase your social media following, but are handicapped by limited resources, then the Microsoft Dynamics case study will come in handy. The huge conglomerate understood that when it came to social media, it was the same as any other company. Full Story 

February 21, 2014 – 1,841 views

Since its inception in 2012, the Long Form Professional Publishing Tools of LinkedIn had been targeted towards important Influencers like Tony Robbins, Bill Gates and Richard Branson. Breaking this hold, LinkedIn has now opened its publishing platform to all their users so that they can now publish long form original content. The program has been a resounding success with about 31,000 professionals viewing the Influencer posts. Full Story