Marketing News & Articles

These Marketing articles will give you the news and information you need to stay up to date in the ever changing Marketing industry.

May 30, 2013 – 1,500 views
Michele Pariza - Creative Concepts
Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting than how the hotel has built a brand around ducks. Read on to discover one way to ensure your branding success... Full Story 
May 17, 2013 – 1,526 views
Association of Strategic Marketing
It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals. Full Story 
May 13, 2013 – 1,652 views
Associaton of Strategic Marketing
Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor... Full Story 
May 6, 2013 – 1,541 views
Michele Pariza - Creative Concepts
Hosting your own event can be a huge business booster. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend. Never fear, help is here! Read on for 3 questions to ask yourself when an event invitation crosses your path... Full Story 
May 3, 2013 – 1,393 views
Michele Pariza - Creative Concepts
Ready to learn the 3 biggest mistakes entrepreneurs make when they start to sell their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on... Full Story 
May 1, 2013 – 1,433 views
Association of Strategic Marketing
In every market sector, e-mail campaigns have been acknowledged as the best way of communicating with your customers. Whether it is about a new product or service, or a latest offer, any advertorial or information can reach your customers quickly and easily without adding to your cost. Earlier, the cause of worry was whether all the recipients are even reading the e-mails you send them--or do they just delete it from their inbox? Now you need to be concerned about e-mail deliverability issues. Full Story 
April 30, 2013 – 1,443 views
Association of Strategic Marketing
Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale... Full Story 
April 18, 2013 – 1,678 views
Associaton of Strategic Marketing
America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren't the same as the “general market”. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population increases and ethnic minorities such as the U.S. Hispanics gain more prominence. The present-day market trend makes it imperative for the marketers to analyze and adopt novel strategies in the same manner that they've allocated the corporate marketing resources through time, in order to use marketing to Hispanics to their advantage... Full Story