Product ID: 100820WP

CRM Trends You Will Want to Watch

Produced by the Association of Strategic Marketing
CRM Trends You Will Want to Watch

This white paper is written to help find the answers and apply solutions to your organizationís sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

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