A Beginner's Guide to Google® Analytics
You will Learn:
- The different reports available in GoogleŽ Analytics
- The different metrics used in the reports
- What custom variables are and how they are used
Without using the right tools, it's just about impossible to determine whether or not your online marketing efforts are producing results. The good news is that one of the best ways to assess the effectiveness of your online marketing efforts and optimize your site accordingly is free and easy to use. In this white paper, we'll examine how GoogleŽ Analytics can be used to optimize a website as effectively and strategically as possible.
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