Marketing White Papers
White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
Welcome to the Inbound Marketing Era - $10.00
The digital age has arrived, and no industry has seen as many paradigm shifts as a result as marketing. Content is king in the world of new media, and this fact has revolutionized the way marketers around the world are generating new leads and connecting with clients. The inbound marketing era is all about providing value to customers and carving out a niche in the market. Businesses must learn these crucial inbound marketing strategies if they want to stay ahead of the competition and tap new streams of business among internet-savvy potential customers. Download this white paper to learn the difference between inbound and outbound marketing, why inbound marketing is the way of the future, the different forms of inbound marketing, how inbound marketing sets you up for successful outbound marketing, and how to get started.
To get the most out of any discounting strategy, it is important to understand why such a promotional technique would be carried out: to keep customers happy and loyal. Beyond this, it is then important to take an in-depth look at what a discount pricing strategy is, how it can be used to increase sales, followed then by taking a glimpse at the five most effective discount and coupon strategies. Download this white paper to dive right in and get started.
If approached correctly, the power of competition allows you to succeed over others. On the other hand, if you fail to grapple with its power, the consequences will spell failure. It is under the umbrella of competition that we face the issue of differentiation. In simplest terms, this is the way products and services are designed and produced to most effectively compete in the marketplace. Customers will use the points of differentiation to exercise their choices and vote with their dollars. Download this white paper to learn how to earn these votes!
There are some key changes within Hummingbird that will affect how websites rank, how their content is perceived by Google, and even which page of a given website is displayed as the top result for a given search. Before assuming that it might be a good idea just to continue as if nothing major has changed, be sure to review the biggest ideas bundled with Hummingbird, which are outlined in this white paper. It might just make search optimization and routine outreach a bit easier to handle.
Before getting started with a marketing plan that specifically caters to the large and growing population of baby boomers in the United States, businesses and marketing professionals need to understand the size, scope, and prerogative of this target audience. Furthermore, they need to understand why it's so very important to look beyond "the demo" to older groups of Americans. These individuals can be just as easily persuaded and turned into loyal, repeat customers, and they hold the key to serious increases in reach, revenue, and well-rounded business success for many industries.
As of 2013, 40 percent of all people under the age of 55 own a smartphone. That number jumps to a staggering 75 percent of the population when the age group is limited to those under 35 years of age. Even older individuals, those over 55, stand a one in four chance of owning a smartphone device of some sort. Today, communications must be formatted so that they can not only inform the audience, but also adapt to the unique type of device that each member of the audience happens to be using. Whether it's the small screen of an iPhone 4 or the relatively large screens of tablet devices like the iPad and Galaxy Tab, marketing messages must adapt. This white paper gives tips and pointers for optimizing your emails for mobile device users.
Since spam became more of an epidemic than an occasional problem some time ago, internet service providers and email services have been working to develop complex algorithms that block spam before it ever reaches the consumer's inbox. Getting past these algorithms and ensuring that customers can see perfectly legitimate marketing communications is known as "email deliverability." It involves careful design of the email's content, smart email subject lines, and other considerations that work in tandem with spam filters imposed by email and internet services. This white paper highlights ten crucial ways to improve deliverability to ensure that legitimate emails reach interested, subscribed customers who might otherwise never get the message.
In 2013, the best way to gain exposure for a new or existing website is to make sure that it has a blog full of authoritative, helpful content that makes a real difference in the lives of each user. Increasingly, search engine software and algorithms are sophisticated enough to know the difference between content that helps and content that hinders, and marketing professionals need to make sure that they're creating a blog, cultivating users with authoritative content, and winning the favor of search engines around the world. This white paper outlines how to do just that.
It's important for those in the marketing profession to understand an important concept: Effective campaigns are made when marketers think more like their targeted consumers than like the professional creating the campaign. By thinking like the customer, it's easier to reach out to them in a way that they can relate to, and in a way that they will understand and find to be far more engaging. Bridging the divide between the professional marketer and the average consumer is an absolutely essential step towards effective conversion and advertising, and it can be done by focusing on a few key pillars of communication and understanding when crafting a new marketing campaign or outreach strategy, all of which are outlined in this white paper.
As more and more companies avail themselves of the plethora of marketing automation resources that are becoming readily accessible to the general business public, companies that want to stay ahead of the game must now assess the quality of their automation campaigns. Best practices for marketing automation in 2013 are more precise and require a greater emphasis on analyzing ROI than ever before. In this white paper we will discuss some of the best practices that must be employed by companies in order to maintain the accelerating level of productivity that the modern customer demands. We will also discuss specific software programs from marketing automation software companies, comparing and contrasting their strengths and weaknesses.