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Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

Employee Handbooks: Sample Employee Retention Policies - Free

September 1, 2015

Company. Employees are, therefore, required to dress in appropriate business attire and to behave in a professional, businesslike manner. Employees should use judgment in their choice of work clothes and should remember to conduct themselves at all times in a way that best represents themselves and the Company. Employees are also required to keep their work environments clean and orderly. Before departing in the evening, employees should lock all files and cabinets and clear all work materials from desk surfaces, especially materials of a sensitive or confidential nature. Employees failing to adhere to proper Company standards with respect to appearance and demeanor are subject to disciplinary action up to and including discharge.

The New CMO Guide: A Handbook for Marketing Leaders - Free

July 8, 2015

Congratulations! You’re now the new head of marketing for your company or have started a new marketing management career. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success. This paper serves as a guide to help you create a game plan so you can effectively: • Assess the current situation • Assimilate other people’s viewpoints • Determine critical success factors • Develop the important year-one game plan.

10 Tips For Using Email To Drive Mobile Engagement - And Vice-Versa - Free

February 17, 2015

With mobile devices continuing to proliferate and increase in sophistication, smartphones and tablets have assumed a growing role in the buyer journey, and businesses are taking note. Download this free white paper from Silverpop and learn 10 ways you can leverage email.

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts - Free

December 3, 2014

Marketers struggle to tie marketing activities to revenue. In particular, the siloed nature of B2B sales data and marketing automation systems has made revenue attribution a challenging task. Even when companies have attempted to tie revenue to marketing activities, it’s typically been limited to attributing revenue to the first touch in the buying cycle. This special report gives you step by step answers on how to measure the impact of your marketing efforts.

CRM Trends You Will Want to Watch - $10.00 Free for Silver Members Free for Gold Members 

April 18, 2014

This white paper is written to help find the answers and apply solutions to your organization’s sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

How to Get Qualified Leads When You Don't Have Direct Access to Your Target Audience - Free

March 31, 2014

The internet has become very much a "saturated" market in recent years. Most demographic groups already trust certain sources for their news and authoritative information, and they're just not in the habit of looking for or relying on new sources. Despite the challenging and sometimes perplexing nature of online marketing for new enterprises, one method stands out as a great way to encourage interaction, establish trust, and bring a desired demographic into the fold. The publication and promotion of whitepapers, eBooks, webinars, and other educational tools can be used by today's companies as a way of organically developing authority, reaching out to users, and generating qualified leads that can later be turned into an ongoing source of revenue and referral. But what if you don't have direct access to your target audience? That's where a partnership comes in. Download this white paper to discover the benefits of partnering with another company to promote your content.

The New Gmail: How to Keep Customers From Unsubscribing - Free

March 13, 2014

The marketing manager who is trying to break into a certain audience will find his or her task infinitely harder thanks to certain new features in Gmail. A new popular add-on places an unsubscribe button right next to the email in the preview list, keeping the owner of the email address from even having to see what is inside of the email before unsubscribing. Every business should expect to lose a few customers simply because most people would rather have no spam at all than to potentially let some through and receive your emails as well. However, this white paper details some of the most effective ways to make sure that your business is minimally affected by the new add-ons and functionality that is sure to be improved upon in the Gmail client.

Welcome to the Inbound Marketing Era - $10.00 Free for Silver Members Free for Gold Members 

February 7, 2014

The digital age has arrived, and no industry has seen as many paradigm shifts as a result as marketing. Content is king in the world of new media, and this fact has revolutionized the way marketers around the world are generating new leads and connecting with clients. The inbound marketing era is all about providing value to customers and carving out a niche in the market. Businesses must learn these crucial inbound marketing strategies if they want to stay ahead of the competition and tap new streams of business among internet-savvy potential customers. Download this white paper to learn the difference between inbound and outbound marketing, why inbound marketing is the way of the future, the different forms of inbound marketing, how inbound marketing sets you up for successful outbound marketing, and how to get started.

Understanding Effective Discount Strategies - Free

January 8, 2014

To get the most out of any discounting strategy, it is important to understand why such a promotional technique would be carried out: to keep customers happy and loyal. Beyond this, it is then important to take an in-depth look at what a discount pricing strategy is, how it can be used to increase sales, followed then by taking a glimpse at the five most effective discount and coupon strategies. Download this white paper to dive right in and get started.

10 Ways to Differentiate Yourself from the Competition - Free

December 9, 2013

If approached correctly, the power of competition allows you to succeed over others. On the other hand, if you fail to grapple with its power, the consequences will spell failure. It is under the umbrella of competition that we face the issue of differentiation. In simplest terms, this is the way products and services are designed and produced to most effectively compete in the marketplace. Customers will use the points of differentiation to exercise their choices and vote with their dollars. Download this white paper to learn how to earn these votes!

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