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Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts - Free

December 3, 2014

Marketers struggle to tie marketing activities to revenue. In particular, the siloed nature of B2B sales data and marketing automation systems has made revenue attribution a challenging task. Even when companies have attempted to tie revenue to marketing activities, it’s typically been limited to attributing revenue to the first touch in the buying cycle. This special report gives you step by step answers on how to measure the impact of your marketing efforts.

Mobile Content Revolution in B-to-B Organizations - Free

October 9, 2014

Organizations are recognizing the opportunity that mobile devices deliver to transform business processes, but the transition is not without challenges. Delivering content to mobile teams is just one step in making the most of a mobile device investment. "Content Intelligence" is understanding how and when content is used; and it allows content creators to focus on the most valuable types. Read this white paper to learn how to improve your understanding of how your team uses content, how to proliferate the findings and enable your mobile workforce to be more productive.

31 Tactics for Building Your Database - Free

September 25, 2014

Download this free white paper from Silverpop for 31 list growth strategies and tactics for building your database, organized into five categories to reflect the myriad ways people interact with businesses in today’s multichannel world: on your website, on location, via social, and via partners and third parties, plus a bonus section with more list growth ideas. Get ready to go big!

Using Social Media to Develop a Sales Strategy - Free

July 18, 2014

Preview: It is somewhat incredible to think that Facebook only recently celebrated its 10th anniversary. Before Mark Zuckerberg founded Facebook in 2004, the concepts of “news feeds,” “status updates,” and “sharing” were limited to relatively rudimentary platforms like MySpace, Friendster, group emails and early blogging. Just 10 years later, Facebook — and social media in general — have become social and cultural cornerstones. According to recent statistics, Facebook has more than 1.3 billion monthly active users, a number which increased by 22% from 2012 to 2013. Of those users, nearly half (48 percent) visit Facebook every single day to see the latest gossip and photos from their social network, view photo albums and catch up on news that is relevant to them.

Mobile Sales Enablement - Free

June 11, 2014

Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement provides dynamic, on-demand content that can be accessed during any selling situation.

CRM Trends You Will Want to Watch - $10.00 Free for Gold Members Free for Silver Members 

April 18, 2014

This white paper is written to help find the answers and apply solutions to your organization’s sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

How to Get Qualified Leads When You Don't Have Direct Access to Your Target Audience - Free

March 31, 2014

The internet has become very much a "saturated" market in recent years. Most demographic groups already trust certain sources for their news and authoritative information, and they're just not in the habit of looking for or relying on new sources. Despite the challenging and sometimes perplexing nature of online marketing for new enterprises, one method stands out as a great way to encourage interaction, establish trust, and bring a desired demographic into the fold. The publication and promotion of whitepapers, eBooks, webinars, and other educational tools can be used by today's companies as a way of organically developing authority, reaching out to users, and generating qualified leads that can later be turned into an ongoing source of revenue and referral. But what if you don't have direct access to your target audience? That's where a partnership comes in. Download this white paper to discover the benefits of partnering with another company to promote your content.

The New Gmail: How to Keep Customers From Unsubscribing - Free

March 13, 2014

The marketing manager who is trying to break into a certain audience will find his or her task infinitely harder thanks to certain new features in Gmail. A new popular add-on places an unsubscribe button right next to the email in the preview list, keeping the owner of the email address from even having to see what is inside of the email before unsubscribing. Every business should expect to lose a few customers simply because most people would rather have no spam at all than to potentially let some through and receive your emails as well. However, this white paper details some of the most effective ways to make sure that your business is minimally affected by the new add-ons and functionality that is sure to be improved upon in the Gmail client.

Welcome to the Inbound Marketing Era - $10.00 Free for Gold Members Free for Silver Members 

February 7, 2014

The digital age has arrived, and no industry has seen as many paradigm shifts as a result as marketing. Content is king in the world of new media, and this fact has revolutionized the way marketers around the world are generating new leads and connecting with clients. The inbound marketing era is all about providing value to customers and carving out a niche in the market. Businesses must learn these crucial inbound marketing strategies if they want to stay ahead of the competition and tap new streams of business among internet-savvy potential customers. Download this white paper to learn the difference between inbound and outbound marketing, why inbound marketing is the way of the future, the different forms of inbound marketing, how inbound marketing sets you up for successful outbound marketing, and how to get started.

Understanding Effective Discount Strategies - Free

January 8, 2014

To get the most out of any discounting strategy, it is important to understand why such a promotional technique would be carried out: to keep customers happy and loyal. Beyond this, it is then important to take an in-depth look at what a discount pricing strategy is, how it can be used to increase sales, followed then by taking a glimpse at the five most effective discount and coupon strategies. Download this white paper to dive right in and get started.

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