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Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

The Four Tenets of Customer Love - Free

March 16, 2015

Continue to grow your competitive advantage by loving your customers. Download this free report from Vision Critical Communications, Inc. and get information on how to better grow and adapt your brand with your customers. Connect directly with your customers and prosper by empowered customers demand enhanced personalization. Create rich and contextual customers intelligence that drives better business decisions and proves to your customers that you love them all at the same time!

What Social Media Analytics Can't Tell You About Your Customers - Free

March 16, 2015

Every company wants to be customer-centric. Smart companies want to understand who their customers are, what those customers want, and why they want it. The rise of social media has created extremely high consumer expectations for companies with which they do business. So far, however, social media analytics has failed to live up to its promise as a “cure all” for customer-centricity. In this report, we share intelligence from three global brands on the behavior of their customers on social media. Download the report to learn more about understanding your social media audience and how to tie your social media analytics to other customer data.

How to Identify and Win Back Lapsed Customers - Free

March 13, 2015

To improve brand loyalty and customer retention, you’ll want to take steps to deliver more relevant content that keeps customers connected with your company and prevents them from becoming inactive. One of the best ways to achieve this is by working more automated, behavior-driven emails into your post-purchase messaging mix. This complimentary report delivers clear-cut ways to identify lapsed customers and make them active again.

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts - Free

December 3, 2014

Marketers struggle to tie marketing activities to revenue. In particular, the siloed nature of B2B sales data and marketing automation systems has made revenue attribution a challenging task. Even when companies have attempted to tie revenue to marketing activities, it’s typically been limited to attributing revenue to the first touch in the buying cycle. This special report gives you step by step answers on how to measure the impact of your marketing efforts.

Mobile Content Revolution in B-to-B Organizations - Free

October 9, 2014

Organizations are recognizing the opportunity that mobile devices deliver to transform business processes, but the transition is not without challenges. Delivering content to mobile teams is just one step in making the most of a mobile device investment. "Content Intelligence" is understanding how and when content is used; and it allows content creators to focus on the most valuable types. Read this white paper to learn how to improve your understanding of how your team uses content, how to proliferate the findings and enable your mobile workforce to be more productive.

31 Tactics for Building Your Database - Free

September 25, 2014

Download this free white paper from Silverpop for 31 list growth strategies and tactics for building your database, organized into five categories to reflect the myriad ways people interact with businesses in today’s multichannel world: on your website, on location, via social, and via partners and third parties, plus a bonus section with more list growth ideas. Get ready to go big!

Using Social Media to Develop a Sales Strategy - Free

July 18, 2014

Preview: It is somewhat incredible to think that Facebook only recently celebrated its 10th anniversary. Before Mark Zuckerberg founded Facebook in 2004, the concepts of “news feeds,” “status updates,” and “sharing” were limited to relatively rudimentary platforms like MySpace, Friendster, group emails and early blogging. Just 10 years later, Facebook — and social media in general — have become social and cultural cornerstones. According to recent statistics, Facebook has more than 1.3 billion monthly active users, a number which increased by 22% from 2012 to 2013. Of those users, nearly half (48 percent) visit Facebook every single day to see the latest gossip and photos from their social network, view photo albums and catch up on news that is relevant to them.

Mobile Sales Enablement - Free

June 11, 2014

Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement provides dynamic, on-demand content that can be accessed during any selling situation.

CRM Trends You Will Want to Watch - $10.00 Free for Gold Members Free for Silver Members 

April 18, 2014

This white paper is written to help find the answers and apply solutions to your organization’s sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

How to Get Qualified Leads When You Don't Have Direct Access to Your Target Audience - Free

March 31, 2014

The internet has become very much a "saturated" market in recent years. Most demographic groups already trust certain sources for their news and authoritative information, and they're just not in the habit of looking for or relying on new sources. Despite the challenging and sometimes perplexing nature of online marketing for new enterprises, one method stands out as a great way to encourage interaction, establish trust, and bring a desired demographic into the fold. The publication and promotion of whitepapers, eBooks, webinars, and other educational tools can be used by today's companies as a way of organically developing authority, reaching out to users, and generating qualified leads that can later be turned into an ongoing source of revenue and referral. But what if you don't have direct access to your target audience? That's where a partnership comes in. Download this white paper to discover the benefits of partnering with another company to promote your content.

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