Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

The No-Nonsense Guide to Achieving Omni-Channel Relevance

March 8, 2018

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times. Download this guide and you will learn: The three major technical roadblocks to achieving omni-channel relevance Why standard marketing automation tools have failed marketers Practical advice on creating a personalized customer experience

User Engagement Top 100: Email Marketing in E-Commerce

January 23, 2018

We analyzed the email strategies of the top 100 e-retailers in the U.S. to study how they engage their customers. We note what everyone is doing across the board, as well as what specific companies are doing right and what they can improve. Here's the analysis you'll find inside this report: Onboarding, shopping cart abandonment, blast campaigns Case studies with real-life examples from industry leaders Recommendations on how to make your emails stand out

User Engagement Top 100: Subscription Retailers

January 23, 2018

We evaluated the omni-channel messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download our latest report to learn how these leading subscription retailers consistently retain their subscribers month after month. Here's what you'll find inside: Real-world messaging examples from the leading subscription retailers Insight into how marketing strategies are being adopted across the industry Recommendations on how to develop effective campaigns across the customer journey

Achieving True Omni-Channel Relevance at Scale The Growth Marketerís Playbook

January 23, 2018

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s Playbook to learn how you can maximize relevance across email, direct mail, mobile, web push and social media. Here's what you'll find inside: Insight into the essential marketing channels for customer engagement Why segmentation and personalization are key to captivating audiences Strategic recommendations to seamlessly facilitate a meaningful customer journey

The Growth Marketer's Guide to Email Metrics

January 23, 2018

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here's what you'll learn in this whitepaper: The pivotal metrics used by email marketers, engineers and executives Industry-standard benchmarks for engagement, deliverability and performance How Iterable and SparkPost's joint solution can meet your needs

5 Ways to Prevent Poor Data Quality

January 5, 2018

Every marketer knows that poor email deliverability can cause major revenue decline. What many marketers don’t realize, however, is that problems with deliverability mostly stem from issues with data quality. Getting your message into a user’s inbox is reliant on your domain’s Sender Score. If your score is low, your message is likely to be likely to be hidden in the spam folder. That important Sender Score number is built from quality data. Don’t let your data quality compromise your email placement. Prevent poor data quality by understanding how good data goes bad and what to do to check your data before sending off your next email campaign. In this guide we cover how bots, typos, outdated data, and poor collection methods damage your data quality. Download this white paper and learn: Why your email campaign gets poor inbox delivery. How you acquire fictitious data. Why your methods of data collection could be the root cause of deliverability issues.

6 Ways To Boost ROI with Email Marketing

January 5, 2018

Email marketing is still the champion of the digital marketing world. If you want to get your business to the next level in 2018 then you need to start fine tuning the email communications that you are sending. Your messages need to be clear, your call to actions must be compelling. With as much digital competition that you have you will need to stay at the forefront of customers minds. Maximize the revenue you receive by putting in a little more effort into your email campaigns to gain more engagement. Download this white paper and learn: Ideas on how to create a compelling call to action. How to boost engagement by staying top of mind. Ways to improve inbox deliverability to get more eyes on your content.

10 Reasons Why Companies Adopt Marketing Automation

January 5, 2018

Marketers today are faced with a growing number of challenges. These challenges are often the driving force behind why they adopt marketing automation. This guide explores these issues and how marketing automation directly addresses them. You will learn: Top 10 problems marketers face today How marketing automation addresses those problems Key concepts in lead management, like routing, scoring and nurturing Marketing metrics used to refine and optimize results

Marketing Automation and CRM Integration

January 5, 2018

It’s the age-old problem: sales and marketing don’t work well together. Marketing thinks sales isn’t following up with the leads they generate. Sales thinks marketing doesn’t drive enough quality leads. What can alleviate the misalignment between the two teams? A marketing automation platform that’s well-integrated with the sales CRM. This guide will walk you through why system integration is important, how it works and best practice tips. You will learn: Why you should integrate your CRM with marketing automation. What to look for when choosing a marketing automation platform. Steps for aligning sales and marketing around the technology.

Marketing Automation Simplified

January 5, 2018

If you’re a B2B marketer, you’re likely expected to drive more qualified leads to sales, help sales close those leads more efficiently and prove your impact on ROI – all with your existing human resources. You can’t accomplish this working in disparate systems or using manual processes. You must find a way to scale your efforts so you can drive growth. You will learn: Basics of Marketing Automation How Marketing Automation Works How to Leverage Marketing Automation to achieve your goals

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