Marketing White Papers
These white papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This means that newer or smaller businesses without the capitol to pay for a higher listing or dominate the anchor text of any particular word will likely never be associated with it highly enough to be seen in sufficient manner to affect sales. The solution for these companies is to develop a deep keyword and key phrase research strategy. This white paper outlines how.
A poorly executed welcome e-mail series can close doors just as quickly as an effective welcome e-mail series can open them. The key to a successful welcome e-mail series is to understand and execute several crucial, but ultimately simple steps, to ensure the welcome e-mails series is everything subscribers have come to expect. This white paper offers a few tips to meeting subscribers’ expectations, to exceeding them and creating an effective welcome e-mail series.
Smartphones, tablets and other devices have become tremendously popular in recent years, and experts believe that the mobile segment is still far from saturation. Experts believe that mobile devices will soon surpass desktops and laptops when it comes to accessing the Internet. However, marketing to mobile devices requires a different strategy, and those who seek to capitalize on this new breed of device will need to ensure that they design appropriate websites. This white paper provides current best practices in developing a website to reach the ever-growing cohort of mobile device users.
Marketers should understand that not all visitors to their websites are ready to buy. They need to be persuaded. This is where lead nurturing comes in. Lead nurturing is a communication series and workflow, where each step has a concise and clear objective - to help move the lead through the buying cycle. Download this white paper to learn why you are leaving money on the table if you are ignoring lead nurturing.
LinkedIn® is clearly the more serious, "tuck your shirt in" option for marketing opportunities. No one goes there to find the snappiest insults of current TV shows or funny kitten videos - people want to build lucrative relationships. Therefore, these 10 reasons why every marketer should be on LinkedIn® will get you networking and promoting among more relevant individuals than you could possibly come across in person during your normal working day.
YouTube® has more regular viewers than all of the major television networks combined. In addition to drawing in massive amounts of traffic, the site features millions of videos that cover every imaginable topic. As a result, you might assume that posting a video to promote your business is a pointless endeavor. As long as it's marketed correctly, your video is sure to make a splash. This white paper includes today's best tips for marketing a video on YouTube®.
Without using the right tools, it's just about impossible to determine whether or not your online marketing efforts are producing results. The good news is that one of the best ways to assess the effectiveness of your online marketing efforts and optimize your site accordingly is free and easy to use. In this white paper, we'll examine how Google® Analytics can be used to optimize a website as effectively and strategically as possible.
For companies that rely on email as a primary way to communicate with prospects and customers, lost opportunities can add up fast … to literally millions of dollars in annual revenue. Whether your emails get trapped in spam filters or even delivered at all, damage to your sender reputation can be corrosive and the effects on your bottom line severe. The poorer your sender reputation, the harder it is over time to consistently make the inbox or contest spam claims. Download this white paper and learn vital tips to help improve your email deliverability.
The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law. Download this white paper to learn how.
In order to employ social media to attract students, you first need to understand how students use social media and more broadly, the Internet.once you consider other, non-student audiences of alumni or “friends of the school,” the possibilities open up further, as you will see in this report. Download this 30-page guide which includes illustrative case studies of using Twitter, Facebook and YouTube for successfully marketing an education institution.