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Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

Mobile Content Enablement - Free

April 22, 2014

Smartphones and tablets present both the biggest change to end-user computing in the last 20 years, and an opportunity to improve productivity for individual workers. They also create an opportunity for large companies, government organizations and small businesses to change the way they transact business and improve operating results. Mobile business initiatives are often limited to mobile device management strategies, but this paper explains why content enablement is an equally important consideration.

CRM Trends You Will Want to Watch - $10.00 Free for Gold Members Free for Silver Members 

April 18, 2014

This white paper is written to help find the answers and apply solutions to your organizationís sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

How to Get Qualified Leads When You Don't Have Direct Access to Your Target Audience - Free

March 31, 2014

The internet has become very much a "saturated" market in recent years. Most demographic groups already trust certain sources for their news and authoritative information, and they're just not in the habit of looking for or relying on new sources. Despite the challenging and sometimes perplexing nature of online marketing for new enterprises, one method stands out as a great way to encourage interaction, establish trust, and bring a desired demographic into the fold. The publication and promotion of whitepapers, eBooks, webinars, and other educational tools can be used by today's companies as a way of organically developing authority, reaching out to users, and generating qualified leads that can later be turned into an ongoing source of revenue and referral. But what if you don't have direct access to your target audience? That's where a partnership comes in. Download this white paper to discover the benefits of partnering with another company to promote your content.

The New Gmail: How to Keep Customers From Unsubscribing - Free

March 13, 2014

The marketing manager who is trying to break into a certain audience will find his or her task infinitely harder thanks to certain new features in Gmail. A new popular add-on places an unsubscribe button right next to the email in the preview list, keeping the owner of the email address from even having to see what is inside of the email before unsubscribing. Every business should expect to lose a few customers simply because most people would rather have no spam at all than to potentially let some through and receive your emails as well. However, this white paper details some of the most effective ways to make sure that your business is minimally affected by the new add-ons and functionality that is sure to be improved upon in the Gmail client.

Welcome to the Inbound Marketing Era - $10.00 Free for Gold Members Free for Silver Members 

February 7, 2014

The digital age has arrived, and no industry has seen as many paradigm shifts as a result as marketing. Content is king in the world of new media, and this fact has revolutionized the way marketers around the world are generating new leads and connecting with clients. The inbound marketing era is all about providing value to customers and carving out a niche in the market. Businesses must learn these crucial inbound marketing strategies if they want to stay ahead of the competition and tap new streams of business among internet-savvy potential customers. Download this white paper to learn the difference between inbound and outbound marketing, why inbound marketing is the way of the future, the different forms of inbound marketing, how inbound marketing sets you up for successful outbound marketing, and how to get started.

Understanding Effective Discount Strategies - Free

January 8, 2014

To get the most out of any discounting strategy, it is important to understand why such a promotional technique would be carried out: to keep customers happy and loyal. Beyond this, it is then important to take an in-depth look at what a discount pricing strategy is, how it can be used to increase sales, followed then by taking a glimpse at the five most effective discount and coupon strategies. Download this white paper to dive right in and get started.

10 Ways to Differentiate Yourself from the Competition - Free

December 9, 2013

If approached correctly, the power of competition allows you to succeed over others. On the other hand, if you fail to grapple with its power, the consequences will spell failure. It is under the umbrella of competition that we face the issue of differentiation. In simplest terms, this is the way products and services are designed and produced to most effectively compete in the marketplace. Customers will use the points of differentiation to exercise their choices and vote with their dollars. Download this white paper to learn how to earn these votes!

Everything You Need to Know About Google Hummingbird - Free

October 16, 2013

There are some key changes within Hummingbird that will affect how websites rank, how their content is perceived by Google, and even which page of a given website is displayed as the top result for a given search. Before assuming that it might be a good idea just to continue as if nothing major has changed, be sure to review the biggest ideas bundled with Hummingbird, which are outlined in this white paper. It might just make search optimization and routine outreach a bit easier to handle.

Developing a Sales Strategy for Baby Boomers - Free

October 1, 2013

Before getting started with a marketing plan that specifically caters to the large and growing population of baby boomers in the United States, businesses and marketing professionals need to understand the size, scope, and prerogative of this target audience. Furthermore, they need to understand why it's so very important to look beyond "the demo" to older groups of Americans. These individuals can be just as easily persuaded and turned into loyal, repeat customers, and they hold the key to serious increases in reach, revenue, and well-rounded business success for many industries.

Tips for Optimizing Emails for Mobile Devices - Free

September 1, 2013

As of 2013, 40 percent of all people under the age of 55 own a smartphone. That number jumps to a staggering 75 percent of the population when the age group is limited to those under 35 years of age. Even older individuals, those over 55, stand a one in four chance of owning a smartphone device of some sort. Today, communications must be formatted so that they can not only inform the audience, but also adapt to the unique type of device that each member of the audience happens to be using. Whether it's the small screen of an iPhone 4 or the relatively large screens of tablet devices like the iPad and Galaxy Tab, marketing messages must adapt. This white paper gives tips and pointers for optimizing your emails for mobile device users.

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