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Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

10 Tips for Becoming an Agile Marketing Team - Free

July 28, 2015

Virtually everything related to marketing is changing, starting with consumers who have transformed their buying habits, the ways they discover brands and products and how they share their information with other potential purchasers. Much remains to be done to step up to higher levels of competence and innovation, and deliver an outstanding customer experience. Agile is a term typically associated with software development, but more recently, some marketing departments have adopted aspects of agile with great success.

The New CMO Guide: A Handbook for Marketing Leaders - Free

July 8, 2015

Congratulations! You’re now the new head of marketing for your company or have started a new marketing management career. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success. This paper serves as a guide to help you create a game plan so you can effectively: • Assess the current situation • Assimilate other people’s viewpoints • Determine critical success factors • Develop the important year-one game plan.

Creating Real-Time Individualized Campaigns Around Every Imaginable Buyer Behavior - Free

June 25, 2015

The explosion of communication channels and devices during the last five years has opened up exciting ways for marketers to interact with people — as well as new challenges. Today, customers and prospects are telling businesses all sorts of things about themselves and their interests through the actions they take on these different channels. In this free white paper, we’ll talk about how you can use behavioral marketing technologies to deliver cross-channel, real-time communications tailored to every individual in your database.

CRM Trends You Will Want to Watch - $10.00 Free for Silver Members Free for Gold Members 

April 18, 2014

This white paper is written to help find the answers and apply solutions to your organization’s sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

How to Get Qualified Leads When You Don't Have Direct Access to Your Target Audience - Free

March 31, 2014

The internet has become very much a "saturated" market in recent years. Most demographic groups already trust certain sources for their news and authoritative information, and they're just not in the habit of looking for or relying on new sources. Despite the challenging and sometimes perplexing nature of online marketing for new enterprises, one method stands out as a great way to encourage interaction, establish trust, and bring a desired demographic into the fold. The publication and promotion of whitepapers, eBooks, webinars, and other educational tools can be used by today's companies as a way of organically developing authority, reaching out to users, and generating qualified leads that can later be turned into an ongoing source of revenue and referral. But what if you don't have direct access to your target audience? That's where a partnership comes in. Download this white paper to discover the benefits of partnering with another company to promote your content.

The New Gmail: How to Keep Customers From Unsubscribing - Free

March 13, 2014

The marketing manager who is trying to break into a certain audience will find his or her task infinitely harder thanks to certain new features in Gmail. A new popular add-on places an unsubscribe button right next to the email in the preview list, keeping the owner of the email address from even having to see what is inside of the email before unsubscribing. Every business should expect to lose a few customers simply because most people would rather have no spam at all than to potentially let some through and receive your emails as well. However, this white paper details some of the most effective ways to make sure that your business is minimally affected by the new add-ons and functionality that is sure to be improved upon in the Gmail client.

Welcome to the Inbound Marketing Era - $10.00 Free for Silver Members Free for Gold Members 

February 7, 2014

The digital age has arrived, and no industry has seen as many paradigm shifts as a result as marketing. Content is king in the world of new media, and this fact has revolutionized the way marketers around the world are generating new leads and connecting with clients. The inbound marketing era is all about providing value to customers and carving out a niche in the market. Businesses must learn these crucial inbound marketing strategies if they want to stay ahead of the competition and tap new streams of business among internet-savvy potential customers. Download this white paper to learn the difference between inbound and outbound marketing, why inbound marketing is the way of the future, the different forms of inbound marketing, how inbound marketing sets you up for successful outbound marketing, and how to get started.

Understanding Effective Discount Strategies - Free

January 8, 2014

To get the most out of any discounting strategy, it is important to understand why such a promotional technique would be carried out: to keep customers happy and loyal. Beyond this, it is then important to take an in-depth look at what a discount pricing strategy is, how it can be used to increase sales, followed then by taking a glimpse at the five most effective discount and coupon strategies. Download this white paper to dive right in and get started.

10 Ways to Differentiate Yourself from the Competition - Free

December 9, 2013

If approached correctly, the power of competition allows you to succeed over others. On the other hand, if you fail to grapple with its power, the consequences will spell failure. It is under the umbrella of competition that we face the issue of differentiation. In simplest terms, this is the way products and services are designed and produced to most effectively compete in the marketplace. Customers will use the points of differentiation to exercise their choices and vote with their dollars. Download this white paper to learn how to earn these votes!

Everything You Need to Know About Google Hummingbird - Free

October 16, 2013

There are some key changes within Hummingbird that will affect how websites rank, how their content is perceived by Google, and even which page of a given website is displayed as the top result for a given search. Before assuming that it might be a good idea just to continue as if nothing major has changed, be sure to review the biggest ideas bundled with Hummingbird, which are outlined in this white paper. It might just make search optimization and routine outreach a bit easier to handle.

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