Marketing White Papers
White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
Put Callers into the Right Retargeting and Lookalike Campaigns When consumers call your locations or call centers, do you know how to market to them next? Should you retarget them with specific AdWords, Facebook, or display ads? Or use them in lookalike campaigns? You don’t want to retarget callers who already converted, but you don’t want to ignore unconverted callers with buying intent. Learn how to acquire more customers and lower CPL by targeting audiences that want to call with the right ads at the right price. Download this eBook and learn best practices to retarget your callers via AdWords, Facebook, and display.
When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online experience, but the offline experience when consumers call. They are using strategies that help their businesses convert more callers to customers. Download this new eBook from DialogTech to learn if those strategies could improve your digital ROI. Learn the 7 marketing strategies to personalize caller experiences Understand how marketers use what happens on calls to improve audience targeting Learn real examples of how businesses are converting more callers into customers
As technology continues to advance at faster and faster rates, some finance executives are finding themselves left in the dust and weighed down by the logistical difficulties of years gone by. Before offering technological solutions to help solve their business challenges, it is important to understand both the goals of finance executives as well as the challenges they face that prevent these goals from being met. Download this Guide to learn: What finance executives prioritize most What challenges modern finance executives face What tools will make the most impact to help them stay competitive
Many companies underestimate the effort involved with producing a virtual event, and often cannot do it on their own. They also frequently fail to see the value of collaborating with a trusted partner, especially with developing content, recruiting speakers, and targeting the right audience. This free Virtual Event Guide lays out essential tips and strategies for hosting a success virtual event. Download this Guide to learn: Different types of virtual events What to look for in an event partner How to make your event stand out
Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into cold ones and maximize sales. Download this Guide to learn: When and how to engage with a lead The correct tools that can help you nurture them Different tactics for generating leads
According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that will help build and maintain lasting relationships with prospects. This free Lead Nurturing Guide lays out essential tips and strategies for successfully building your business’s network post-event. Download this Guide to learn: Where to begin your lead nurturing process Five tips for maximizing nurturing impact How to uncover potential roadblocks
What are most businesses missing? Most marketers intuitively know what they need to do, but they aren’t sure how to do it (and whether it will be enough to displace tough competition). Digital Marketing can seem overwhelming - with over 200 SEO variables considered by Google and countless interactions between organic, paid search, and website infrastructure, finding common sense solutions might seem impossible. Luckily for you, it isn’t! Download this complimentary eBook and learn… Google's driving philosophy in search ranks Understand deep keyword research strategies and methods How to track and attribute success for SEO activities
Building an account-based sales and marketing initiative can be daunting. To synchronize your sales and marketing teams, you need a comprehensive knowledge of digital marketing techniques, sales strategies, and software tools. At Digital Reach, we work with companies every day who struggle to incorporate their various tactics and tools into one cohesive strategy. So, we decided to build this book. We reached out to the world’s top experts in sales and marketing and filled this book with top quality information you won’t find anywhere else. Download this complimentary eBook and learn…. How to structure an account-based marketing campaign How to configure your CRM and marketing automation to support ABM How to empower your account-based sales team
Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times. Download this guide and you will learn: The three major technical roadblocks to achieving omni-channel relevance Why standard marketing automation tools have failed marketers Practical advice on creating a personalized customer experience
We analyzed the email strategies of the top 100 e-retailers in the U.S. to study how they engage their customers. We note what everyone is doing across the board, as well as what specific companies are doing right and what they can improve. Here's the analysis you'll find inside this report: Onboarding, shopping cart abandonment, blast campaigns Case studies with real-life examples from industry leaders Recommendations on how to make your emails stand out