Three New Rules of Effective Online Promotions

• Overview
• Agenda
• Faculty

Benefits

Online contests and sweepstakes are a tried-and-true tool in the digital marketer's arsenal - the ideal short fuse tactic for generating leads and traffic. But the online promotion landscape is changing rapidly, with new opportunities for social engagement, user-generated content and even brand building. We'll show you how to align the right promotional tactics with your business goals and how to benchmark potential outcomes. We'll introduce case studies that demonstrate how new social tactics can reduce promotion costs by as much as 60 percent while increasing traffic by as much as one-third.

5 Reasons to Participate:

• Learn how to align promotion tactics with business goals
• Benchmark the results of your past promotions
• Discover how to increase your promotion performance through social channels
• Learn the rules of the road for integrating social networks into promotions
• Find out how to boost your brand through contests and sweeps

Faculty