Continually split-test your sales page(s). Change a single element (headline color, for example) and test against the current version. Replace anytime you get a page that converts better than the current - Over time, this dramatically improves profit.
Don't optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and helps you towards ranking well on all major search engines for the single word you originally chose as your ideal keyword.
Don't take this the wrong way, but every company wastes marketing dollars. Unless you are getting a 100% response to your promotions, you should continue to look for ways to segment and analyze your campaigns. Take some time to explore all of the tools available and make sure to find the best fit with your analytics needs.
Effective direct marketing campaigns should always be measurable, so you can make business decisions based on results, rather than opinions. Keep in mind that the best-looking marketing campaigns are not always the most responsive.
Get to know your customers! This seems so fundamental, but is often times overlooked as part of the marketing function. What do they like most about your product? Least? How do they prefer to buy? Shop...? The more information you are armed with, the better you will be able to meet their needs.
In direct marketing, experts say that results are 40% dependant on your list, 40% on the offer, and 20% on your creative. The same is true for internet marketing, search engine marketing, and the like. Test your offers and find the one that out performs all the others. This offer should continually be tested and refined to improve your results.
Look through any newspaper or magazine, and take particular note of the headlines of the articles. Why do you stop and read a particular article? More than likely, it's because the headline grabbed your attention and interest. It's no different with the headlines of your ads, flyers, brochures, sales letters, Web sites, and openings to your verbal presentations. Grab attention with your headlines immediately, or all your marketing time and effort will be wasted.
Maximizing revenue per customer is always important, but even more so in a slow economy. Are you offering additional products and services at the point of sale? Convenient and relevant offers at the point of sale are almost guaranteed to increase your average order value.
Traffic Tip #1: Give away free content
This is one of the best free traffic strategies out there... Simply write a series of short articles that are packed with useful information and tips, then submit them to online article directories and other free content sites.
Not only will you get some great inbound links pointing to your site, which will help you with the search engines - other people can republish your articles on their own sites, which will help spread the word about your business and build your credibility as an industry expert!
Here are some article directories you should check out:
Treat the people who have the ability to refer you-- your customers, friends, associates, family members, church members, etc.--like the gold they represent.
Be interested in what they have to say. Compliment them whenever the opportunity arises. Talk to them with respect. Congratulate them on their successes.
Website metrics continue to evolve, and the days of measuring success purely on visitors is over. What is the main purpose of your site? What metrics determine if your main purpose is being accomplished? Measurement is only useful if the information is actionable.
You do not always have to come up with a brand new idea. Take existing elements and look for a new combination. For example, the clock-radio was invented by someone who combined two existing technologies- the clock and the radio.