Email Marketing in 2008: What Every Company Should Know

• Overview
• Agenda
• Registration

Benefits

There's an old saying: The money's in the list. Most successful businesses focus a major portion of their time and effort on protecting, cultivating and growing their opt-in email list precisely because it offers strategic advantages that virtually no other form of advertising and promotion can provide. But it's not quantity that matters, it quality. What's good about a list of 10,000, 20,000 or even 50,000 names that will never buy from you? Nothing. It's worthless.

In this interactive seminar, email marketing experts will share the secrets of building a list of qualified customers and prospects that are interested in doing business with you - no matter what product you sell or service you offer. We will also explore how to fully leverage email marketing campaigns to promote business objectives, improve website performance and positively impact the bottom line. You will also learn how to build your credibility to ensure email delivery.

5 Reasons to Attend

• Hear the number one list-building mistake
• Get your email opened, read and acted upon
• Learn the new FTC rules you must follow
• Use email to increase your website traffic
• Increase your sales with simple additions to your emails