Email Marketing in 2008: What Every Company Should Know

• Overview
• Agenda
• Faculty
• Registration

Benefits

Are your emails providing you with the highest possible ROI? With significant increases in postal rates and business costs, the optimization of your email marketing is critical. By attending this seminar, you will discover best practices and procedures to ensure you are leveraging one of the most important assets your company owns: your in-house email list.

Industry experts will show you how to use email marketing to complement your direct mail marketing. These marketing experts will guide you through the 'business benefit' approach and identify the advantages of each strategy you implement. You will also gain insight into the impact of email and how to create interest, connection and excitement.

5 reasons to attend!

• Learn to avoid the words that trigger SPAM
• Get customers to opt-in to your email list
• Increase your database using alternative marketing
• Find practical ways to increase your response rates
• Discover the 4 Rs of email marketing