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What is the secret behind successful websites? Copy. Not pretty graphics -- although pretty graphics can add to your brand and help sell, the copy does the heavy lifting.
As a larger majority of internet use proliferates onto devices of every size and resolution, you can no longer create a version of your website for every possibility.
Learn a data-driven process for getting more leads, sales, and revenue from your website. Website optimization is both the most powerful and the most neglected digital marketing strategy available to any marketer or...
With website visitor tracking you will be able to prioritize the hottest leads and you will learn valuable information about your customers. Understanding your website visitors is absolutely critical to improving...
Google® has been known to change its search algorithm (algo) up to 600 times a year. The majority of these changes are minor, yet every few months Google® releases a major algo update that affects their search results...
Game Mechanics: Enhance Your Website and Engage Customers Everyone is familiar with the 5 “Ps” of Marketing: Price, Positioning, Product, Promotion and Place.
Many individuals and companies stop at a new website when building their online business. But a website is just the beginning - you need to actively improve, grow, and market your online presence to achieve greater...
Search engines have made localization a huge part of their ranking algorithms. Google®'s search engine results page is significantly influenced by your physical location.
Optimizing Press Releases for Search and the Social Web: How to Get Your News Seen and Shared by the Right Audiences Online
The Internet has created a real-time, 24-7 news cycle. More Americans get their news online than from newspapers, radio or TV. Three-fourths say they hear of news via email or updates on social media sites (Pew Internet...
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