48 Results for ‘email’
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The Evolution of Email Marketing
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father’s email marketing anymore.
Best Practices for Getting Email Delivered
Effective email marketing builds on top of solid email delivery practices. Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of...
Best Practices for Email Content Marketing
With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer’s email address provides an estimated lifetime value of up to $180, especially when considering...
Strategies for Successful Merging of Email and Video
Email is evolving and video is becoming more prevalent in today’s email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?
Email Wizardry - 5 Tactics That Will Leave You Spellbound
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the...
Integrating Email and Social Media
While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration.
How to Write an Outstanding Follow-Up Email to Win Sales
Learn effective tips and tricks to craft professional and personable emails to achieve sales objectives.Email has become an increasingly important marketing tool in the sales process.
Available as OnDemand Webinar, Audio & Reference Manual, MP3 Download
Taming the Email and Info Overload Beast
Every day, managers and professionals are getting buried under a continuing stream of both useful and useless email. Without a system for getting “control of the beast”, professionals spend much of their work (and...
The Dynamic Duo - Email and SMS: How You Can Dramatically Increase Engagement
Today you can greatly expand the effectiveness of your email campaigns by taking a cross-channel approach that employs mobile. SMS messages are opened almost immediately and open rates are astounding.
Using Data and Design to Create a Knockout Email Nurture Program
It's not a secret. Marketers by the droves are moving away from the static batch-and-blast in favor of a more scalable and predictable way to use what is still the reigning champion of ROI: email.
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