41 Results for ‘email’

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The Evolution of Email Marketing

Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore.

Best Practices for Getting Email Delivered

Effective email marketing builds on top of solid email delivery practices. Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of...

Best Practices for Email Content Marketing

With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer's email address provides an estimated lifetime value of up to $180, especially when considering...

Strategies for Successful Merging of Email and Video

Email is evolving and video is becoming more prevalent in today's email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?

Email Wizardry - 5 Tactics That Will Leave You Spellbound

Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the...

Integrating Email and Social Media

While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration.

Available as OnDemand Webinar, Video, Video, Video

How to Write an Outstanding Follow-Up Email to Win Sales

Learn effective tips and tricks to craft professional and personable emails to achieve sales objectives.Email has become an increasingly important marketing tool in the sales process.

Available as OnDemand Webinar, Audio & Reference Manual, MP3 Download

5 Must Haves for an Effective Email Campaign

The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect.

How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

What are e-mail subscribers worth? Few companies that send e-mails today can answer that question - yet e-mail subscribers are usually very valuable: from $3.

7 Surprising Ways to Supercharge Your Direct Mail Letter/Email Response

Learn how business to business and business to consumer marketers can double or triple their direct mail letter and email response rates. Direct mail and email can be very profitable as they can be the most cost...

Available as OnDemand Webinar, Audio & Reference Manual

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