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Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father’s email marketing anymore.
Effective email marketing builds on top of solid email delivery practices. Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of...
With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer’s email address provides an estimated lifetime value of up to $180, especially when considering...
Email is evolving and video is becoming more prevalent in today’s email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the...
While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration.
Every day, managers and professionals are getting buried under a continuing stream of both useful and useless email. Without a system for getting “control of the beast”, professionals spend much of their work (and...
Email has become an increasingly important marketing tool in the sales process. Whether it’s used as a follow up method of communication after a tradeshow, webinar, download, face-to-face meeting, or lead generation...
Today you can greatly expand the effectiveness of your email campaigns by taking a cross-channel approach that employs mobile. SMS messages are opened almost immediately and open rates are astounding.
It's not a secret. Marketers by the droves are moving away from the static batch-and-blast in favor of a more scalable and predictable way to use what is still the reigning champion of ROI: email.
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