12 Results for ‘analytics’

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First Rule of Marketing Analytics: Forget the Customer

Tired of spending hours manually piecing together marketing data? This session is for you. End the strain on your internal resources by automating and consolidating the data gathering process.

Best Practices for Analyzing and Reporting on Business Data

Make sound business decisions with advanced science data. Understand the necessary steps you must take in order to begin with predictive analytics. Predictive analytics and data science have become go-to approaches to...

Available as OnDemand Webinar, Audio & Reference Manual, MP3 Download

IAAP credit available

Advanced Features and Functions in GoogleŽ Analytics

You know the basics - learn more of the advanced features and functions available in Google® Analytics. Google® Analytics offers a lot of data - but how do you turn that data into insights and still have time...

Available as OnDemand Webinar, Audio & Reference Manual

Utilizing and Understanding GoogleŽ Analytics

Understand the basics of Google® Analytics and learn tips, tricks, and best practices to interpret your website.Understand the basics of Google® Analytics and learn tips, tricks, and best practices to...

Available as OnDemand Webinar, Audio & Reference Manual, MP3 Download

GoogleŽ Analytics: Know Which Half of Your Digital Ad Dollar is Wasted

Good data is the raw material of the marketing craft. While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and...

Listen Closely ... Your Data is Trying to Tell You Something

Discovering Actionable Digital Marketing Insights - via Email and its Complementary Channels This on-demand webinar will take you through the "what", "why" and "how" of measuring email marketing performance.

Optimize Your Interactive Marketing Campaigns With Mobile Analytics

There is no question about it - the world has changed. It has gone mobile. Your customers are free from the confines of their homes, offices, and traditional media and retail environments.

Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored.

Nurture Customer Loyalty With Personalized Messages and Channel Alignment

More customers are using more channels and with the growth in mobile and other automated channels it's challenging to deliver personalized, targeted messages across channels and over time.

Capitalizing on Marketing Opportunities Provided by Free GoogleŽ Tools

As one of the fastest growing and most profitable companies in history, Google® has had the luxury of providing business owners and marketers with a host of free tools and services.

Available as OnDemand Webinar, Video

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