<?xml version="1.0" encoding="ISO-8859-1" ?>


<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
	<atom:link href="http://www.associationofmarketing.org/rss/rss.php" rel="self" type="application/rss+xml" />
		<title>Association of Strategic Marketing </title>
		<link>http://www.associationofmarketing.org/</link>
		<description></description>
		<language>en-us</language>
		<lastBuildDate>Wed, 22 May 2013 06:53:38 CDT</lastBuildDate>
		<webMaster>webmaster@associationofmarketing.org (Webmaster)</webMaster>
		<item>
			<title><![CDATA[3 Ways To Get Your Inner Critic Off Your Biz's Board of Directors]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6298</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6298</link>
			<description><![CDATA[Is your Inner Critic residing on your business's board of directors (aka the place in your head where you make business decisions)? Here are 3 ways to get him or her OFF your board of directors for good.]]></description>
			<pubDate>Mon, 20 May 2013 11:32:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Reasons Why You should be Integrating Your Email and Social Media Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7731</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7731</link>
			<description><![CDATA[It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals.]]></description>
			<pubDate>Mon, 13 May 2013 13:18:43 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How Often should You be Monitoring Your Pay-Per-Click Data?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7730</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7730</link>
			<description><![CDATA[Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor...]]></description>
			<pubDate>Mon, 13 May 2013 13:12:22 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Which Event is Right For You? 3 Questions to Help You Choose the Perfect Event]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7673</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7673</link>
			<description><![CDATA[Hosting your own event can be a huge business booster. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend. Never fear, help is here! Read on for 3 questions to ask yourself when an event invitation crosses your path...]]></description>
			<pubDate>Thu, 25 Apr 2013 09:55:43 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Effectively Market to the Growing Hispanic Segment]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7672</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7672</link>
			<description><![CDATA[America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren't the same as the ?general market?. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population increases and ethnic minorities such as the U.S. Hispanics gain more prominence. The present-day market trend makes it imperative for the marketers to analyze and adopt novel strategies in the same manner that they've allocated the corporate marketing resources through time, in order to use marketing to Hispanics to their advantage...]]></description>
			<pubDate>Wed, 24 Apr 2013 11:44:52 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Mistakes Entrepreneurs Make When Selling Info Products]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7668</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7668</link>
			<description><![CDATA[Ready to learn the 3 biggest mistakes entrepreneurs make when they start to sell their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on...]]></description>
			<pubDate>Tue, 16 Apr 2013 09:02:27 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Why E-mail Engagement is Important for Deliverability]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7638</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7638</link>
			<description><![CDATA[In every market sector, e-mail campaigns have been acknowledged as the best way of communicating with your customers. Whether it is about a new product or service, or a latest offer, any advertorial or information can reach your customers quickly and easily without adding to your cost. Earlier, the cause of worry was whether all the recipients are even reading the e-mails you send them--or do they just delete it from their inbox? Now you need to be concerned about e-mail deliverability issues.]]></description>
			<pubDate>Wed, 10 Apr 2013 09:34:06 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Writing Copy That Sells]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7637</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7637</link>
			<description><![CDATA[Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale...]]></description>
			<pubDate>Wed, 10 Apr 2013 09:26:56 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Best Practices for Re-sharing Content]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7596</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7596</link>
			<description><![CDATA[In order to promote a business, it is necessary to have a constant and continuous feedback from the customers. Content marketing is one effective method to engage customers in your business activities. Marketing professionals are required to update the content cycle constantly in order to meet the demands of the customer. Updating the content can involve introduction of new content as well as re-sharing relevant content, which can be obtained from the internet. For re-sharing purposes, one has to first identify the appropriate content from other relevant sources. In order to ensure that you find and share relevant content, you can follow some best practices which are described below...]]></description>
			<pubDate>Wed, 27 Mar 2013 10:00:39 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Things You Should Know To Succeed as a Merchant in Affiliate Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7569</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7569</link>
			<description><![CDATA[Without a thorough examination of the factors that will lead you to this answer, there's no point in moving forward with your plans regarding affiliate marketing. Jumping into affiliate marketing without preparation - and without being ready - is potentially more disastrous than missing the opportunities you miss by not having a program in place...]]></description>
			<pubDate>Wed, 20 Mar 2013 11:07:28 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Things You Should Know To Succeed as a Publisher in Affiliate Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7568</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7568</link>
			<description><![CDATA[Success as an affiliate publisher requires a lot of time and effort at the front end in order to achieve incremental and hard-earned success down the road. If you view affiliate marketing as an easy way to earn money, you should probably move on to something that requires less effort and time (because affiliate marketing requires both)...]]></description>
			<pubDate>Wed, 20 Mar 2013 11:04:40 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Summary of Canada's Anti-Spam Law]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7540</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7540</link>
			<description><![CDATA[The status of the recently introduced Canada's Anti-Spam Legislation (CASL) has been under the limelight for sometime now. It does not seem likely that this law will come into force until late 2013, until all the operational details are made official. Meanwhile, it's important to understand the recent developments, the progress made by the CRTC (Canada Radio-Television Telecommunications Commission), and the steps to be taken before the law is made official...]]></description>
			<pubDate>Wed, 13 Mar 2013 09:35:22 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Google Announces Changes to AdWords - What Does that Mean For You?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7503</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7503</link>
			<description><![CDATA[One of the largest platforms in online marketing, Google, has announced many changes to AdWords in the past few months. The new idea of enhanced campaigns to be incorporated through adword changes has many online advertising and marketing professionals wondering about the impact of this on their business campaigns...]]></description>
			<pubDate>Fri, 08 Mar 2013 11:02:21 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Effective Ways to Market to Teenagers and Their Parents]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7484</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7484</link>
			<description><![CDATA[Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face...]]></description>
			<pubDate>Thu, 07 Mar 2013 14:50:22 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Social Media Practices to Avoid]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7483</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7483</link>
			<description><![CDATA[Online media rooms are the most important part of business promotion, and any online marketing strategy should involve social media marketing. This strategy is one of the most cost-effective ways to promote products, services, ideas, information, or the business itself. Regardless of its inexpensive nature, any mistake committed during social media marketing can cause businesses to lose more than they can afford. There are a few common social media mistakes that can be avoided to have a better chance of growth in the industry...]]></description>
			<pubDate>Thu, 07 Mar 2013 14:46:56 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Some Useful Web Marketing Skills for Your Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7472</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7472</link>
			<description><![CDATA[Web marketing skills are important for every business. These skills help you to achieve business success. The below are the useful web marketing skills for your business...]]></description>
			<pubDate>Wed, 06 Mar 2013 13:20:01 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The 3 Top Things Every Successful Entrepreneur Needs to Focus On]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7453</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7453</link>
			<description><![CDATA[If you're one of those entrepreneurs or business owners who feels like you "must have a hand in everything or it falls apart/isn't done right/doesn't get done at all/etc" then this is definitely for you. Because, you see, you will NEVER build a sustainable, profitable business unless you stop doing and start leading. And here are the top 3 things to keep an eye on.]]></description>
			<pubDate>Mon, 04 Mar 2013 13:42:09 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[What My Zumba Instructor Can Teach You About Your Biz]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7454</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7454</link>
			<description><![CDATA[My Zumba instructor, Tiger, was born to teach Zumba. Her passion and love for it are infectious plus she's an excellent teacher (in fact she's been honored at a statewide level she's such a fabulous teacher.) Her classes are packed, and her teaching methods and style has influenced all the Zumba instructors at the YMCA.]]></description>
			<pubDate>Mon, 04 Mar 2013 13:42:06 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Value of Being "Second" -- 3 Reasons Why Your Biz Might be Better Off Not Being First]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7456</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7456</link>
			<description><![CDATA[There's a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process.

However, being first isn't always all that and a bag of chips. In fact, there are times when being second to the party puts you in a better position than being first. Read on to learn the 3 reasons to celebrate being second.]]></description>
			<pubDate>Mon, 04 Mar 2013 13:42:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Incorporating Gamification into Your Website]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7379</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7379</link>
			<description><![CDATA[The main reason that gamification works is that it brings an element of fun to your web-pages. Studies have shown that when something is made to feel like a game, it becomes visually stimulating and mentally engaging. This encourages users to stay on the website longer and explore further...]]></description>
			<pubDate>Wed, 06 Feb 2013 12:20:10 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Simple Ways to Re-share Your Content]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7345</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7345</link>
			<description><![CDATA[Content and information are the driving forces of the Internet. In an arena where millions of individual publishers are engaged in producing content, it becomes difficult to stand out and get noticed. Publishing unique content that is locally or globally relevant is one of the ways to drive traffic to your website. However, creating fresh content is not always easy, and websites that become stagnant will not feature in the top pages of search engine results. An easy way to keep your website agile without having to create new content each time is to re-share content. Listed below are 5 simple ways to re-share your content to target any type of audience...]]></description>
			<pubDate>Fri, 01 Feb 2013 15:21:15 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Why You Need to Have a Welcome Series]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7334</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7334</link>
			<description><![CDATA[Having a Welcome Series gives you an opportunity to engage, educate, and acknowledge your subscribers. The program starts with an email that expresses a sincere ?thank you to your customers and sometimes speaks about special deals or offers. The series also contains educational information like how-to videos, best practices, special offers, rewards, and tips to capture the interest of the user...]]></description>
			<pubDate>Thu, 31 Jan 2013 10:21:51 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Increase Positive Comments on Your Social Platforms]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7333</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7333</link>
			<description><![CDATA[With more and more people using social media, it has become imperative for organizations to manage and maintain their social media profiles in a rather planned and effective way. This is challenging, as you would need to respond to comments and queries that could be both negative and positive. This way, you will only increase the trust and empathy of your customers and garner more positive comments gradually...]]></description>
			<pubDate>Thu, 31 Jan 2013 10:11:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Get Ready for SXSW 2013]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7318</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7318</link>
			<description><![CDATA[SXSW in Austin is a very crazy time. There's a lot of people running around, startups, entrepreneurs, agencies, marketers and VCs. It's a fantastic time for networking and for getting involved with everything that's going on in the online market and social media. The interactive part of the conference has really grown in the last couple of years. To get the most from SXSW, you have to have a game plan. Like any other event, you need to plan ahead and be ready. Here are some tips and tricks that I've learned after decades of attending conferences for how to get the most out of an event...]]></description>
			<pubDate>Wed, 30 Jan 2013 10:19:51 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[You'll be Happy When_______???]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7306</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7306</link>
			<description><![CDATA[You will be happy when you; retire, start a new career or job, own your home, are in a different relationship, out of debt, lose 20 pounds, get a promotion, the kids are grown, successful . . . I could go on but Im sure you get where Im going with this. Being happy is not about what you get, are doing or your circumstances but who you are. Let me explain...]]></description>
			<pubDate>Fri, 25 Jan 2013 11:09:21 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Advertising & Marketing Rules You Must Follow Or Continue To Waste Your Money]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7280</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7280</link>
			<description><![CDATA[Ever driven past a billboard at 70 miles an hour and they type was too small to read the message? Ever walked by a trade show booth and couldnt figure out what they were selling? Ever visited a website and after only a few seconds you were confused? There are 7 rules that are broken every day by millions of organizations trying to grow their business with advertising and marketing approaches that dont work and never will.]]></description>
			<pubDate>Fri, 18 Jan 2013 12:29:59 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Five Keys to Turning Your Business Around in a Sluggish Economy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7276</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7276</link>
			<description><![CDATA[For the better part of three years I have heard from hundreds of people running organizations today that this sluggish economy is driving them up a wall. OK, so we all agree ? things are not what they used to be or the way we would like them to be. The question is ? what are you doing about it? Stuck in the past and negative mindsets? Whining every day? Unwilling to re-invent your business model? Hoarding your cash? Circling the wagons?...]]></description>
			<pubDate>Fri, 18 Jan 2013 10:17:27 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Attach or Detach]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7266</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7266</link>
			<description><![CDATA[Heres the problem - most people do the first step but fail to do the second one. What is attachment? Its when we own a belief, opinion, judgment, attitude or principle ? whether right or wrong or good or bad. This ownership drives all of our emotions, decisions, actions and behavior. We attach to expectations, frustration, being right, judging others, our stressors and disappointments. We attach to our pain, guilt, obligations, goals, needs, problems, failures, achievements and successes. Again none of these are good or bad ? right or wrong but we attach to them nonetheless...]]></description>
			<pubDate>Thu, 17 Jan 2013 13:42:05 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Is Your Business or Career Still Relevant?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7264</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7264</link>
			<description><![CDATA[Hundreds of thousands of businesses have failed this year. Millions of people are struggling with career decisions/changes and often remain stuck causing economic chaos for them now and in the future. Next year these numbers will likely be the same or become even higher and why? Simple ? they are no longer relevant ? to their customers or the marketplace...]]></description>
			<pubDate>Thu, 17 Jan 2013 13:34:48 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[FacebookŪ Unveils New Search Engine, "Graph Search" - What Does it Mean for Marketers?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7263</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7263</link>
			<description><![CDATA[Facebook? has unveiled many changes in the past, but few have had such far-reaching implications as its new ?Graph Search? feature. Breaking away from traditional search methods, this tool aims to give users a way to find concrete answers to their questions rather than the suggestions offered by traditional search engines. But what does it mean for marketers?]]></description>
			<pubDate>Thu, 17 Jan 2013 10:13:44 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Top 4 Marketing Mistakes]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7240</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7240</link>
			<description><![CDATA[Do you dread marketing your business? Have you spent way too much time and money on advertisements that have brought you little to no customers? Marketing can be not only confusing but extremely frustrating as well if you fall victim to the following common mistakes...]]></description>
			<pubDate>Fri, 11 Jan 2013 14:13:38 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Get Your Content Read]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7237</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7237</link>
			<description><![CDATA[You already know that a big factor in where your website ranks comes down to links. You also know that a lot of those links need to come from content marketing - because if you send out a steady stream of great content that people like, you'll start to attract some of those all important links.But what happens when you publish your content and nothing happens? No tweets, no comments, no nothing. Before you decide that you just can't write stop and take a look at what you've written - how easy is it to read?...]]></description>
			<pubDate>Fri, 11 Jan 2013 14:07:43 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Promotional items - The Simplest Way to Drive Marketing Message/Brand]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7150</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7150</link>
			<description><![CDATA[One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately helps to boost the products sales and brand value. General promo merchandise or cheap promotional gift items can provide a higher impact on targeting business sales. Before launching new products into the market, special events and shows can also be done for promotion. With advanced technology, it has become more compatible to promote your goods as custom promotional items that deliver great business recognition...]]></description>
			<pubDate>Fri, 28 Dec 2012 15:55:59 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Surveying Your Customers is Important - Fact]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7068</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7068</link>
			<description><![CDATA[Congratulations - you've decided to set up a business; you have a fabulous range of products to sell and now you're ready to hit the market. So what's your next step?...]]></description>
			<pubDate>Mon, 10 Dec 2012 12:40:14 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Elements of Network Marketing Success]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7064</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7064</link>
			<description><![CDATA[There are great deals of people that are making moves online, and they are profiting at every turn. You might see them living lavish lives without having to wake up and work the traditional 9 to 5 job. If that's something that you want to jump into, you'll need to master a few elements of network marketing success. Working on the net and having a lot of money doesn't come without its own set of headaches. There are millions of people that realize that too late and end up losing a lot of money in the process. Instead of making those common mistakes that most people make, you can dodge bullets with ease if you just think about the 3 elements below...]]></description>
			<pubDate>Mon, 10 Dec 2012 12:28:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Email Subject Lines]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7063</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7063</link>
			<description><![CDATA[In email one of the first most important aspects to get a user to engage with your communication is a subject line. It is the first thing they will see when they open their inbox. Learn about some of the key ways to optimize your email communication...]]></description>
			<pubDate>Mon, 10 Dec 2012 10:15:56 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7024</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7024</link>
			<description><![CDATA[Wondering why all your marketing efforts aren't getting the results you want? It may be a lack of creativity. Juice up your marketing with these 7 tips.

7 Reasons Why You Absolutely Must Get Creative With Your
Marketing RIGHT NOW]]></description>
			<pubDate>Mon, 26 Nov 2012 10:52:15 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Need a New Idea? Try Changing Your Perspective]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=7023</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=7023</link>
			<description><![CDATA[One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at it in any other way. So what do you do in these situations? Why not try changing your perspective? Read on to see what I'm talking about.]]></description>
			<pubDate>Mon, 26 Nov 2012 10:52:12 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Tips for Developing an Effective Black Friday Marketing Campaign]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6977</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6977</link>
			<description><![CDATA[Black Friday is traditionally said to be the day that retailers start turning a profit for the year. The term refers to the retailers bottom line going from red to black, and it is the day the holiday shopping season unofficially starts. Therefore, its important to market Black Fridays discounts and sales effectively. Everything from the timing of the release of the ad to the time the store opens can affect the customer turnout on Black Friday.]]></description>
			<pubDate>Wed, 14 Nov 2012 10:20:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Building a House E-mail List]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6947</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6947</link>
			<description><![CDATA[Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do you create a good list? Well list building, a lot like other forms of information capture, carry their own little tricks of the trade and here today in this article we are going to look at some excellent tips which will help you on your way to creating fantastic e-mail marketing lists...]]></description>
			<pubDate>Tue, 13 Nov 2012 13:32:10 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6975</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6975</link>
			<description><![CDATA[In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced by the very audience they're intended for and, at first glance, it somewhat appears that many functions within the larger marketing community are becoming rapidly obsolete.]]></description>
			<pubDate>Tue, 13 Nov 2012 13:31:23 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[4 Essential Google SEO Tips to Remember!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6974</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6974</link>
			<description><![CDATA[There are many articles written on Google SEO tips which might be effective. But it is important to gain knowledge about tips which can help you in future growth of your business. To hit the right type of audience at the right time, here are 4 essential tips which can be helpful to you...]]></description>
			<pubDate>Tue, 13 Nov 2012 08:44:39 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6958</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6958</link>
			<description><![CDATA[In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Here are 10 ideas of different income sources you can use to increase your business's bottom line:...]]></description>
			<pubDate>Fri, 09 Nov 2012 14:10:19 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Ways To Get Good Word Of Mouth]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6948</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6948</link>
			<description><![CDATA[The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising, and it is earned rather than purchased. It is your customers' opinion of your product, which at times can be very vocal with praise or derision. Here are seven factors to consider for creating a good word of mouth for your company and its products...]]></description>
			<pubDate>Thu, 08 Nov 2012 13:20:59 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Make Your Internet Marketing Strategies Work for You]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6946</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6946</link>
			<description><![CDATA[Ever wonder how much we learn from traditional marketing techniques and how much do we implement? We of course know that internet marketing is much more fast paced than conventional marketing methods and traditional marketing focuses much more on getting customers the hard way. How much does strategies like Search Engine Optimization pay off?...]]></description>
			<pubDate>Thu, 08 Nov 2012 12:26:52 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Email Marketing Metrics]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6784</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6784</link>
			<description><![CDATA[Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to get the most out of your email marketing campaigns, it is important that you pay attention to several key metrics...]]></description>
			<pubDate>Thu, 11 Oct 2012 11:07:40 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Adding Text Messaging to Your Marketing Mix]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6783</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6783</link>
			<description><![CDATA[With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan...]]></description>
			<pubDate>Thu, 11 Oct 2012 11:05:05 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Use Video Effectively]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6782</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6782</link>
			<description><![CDATA[Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate into big sales potential. While creating the next viral hit might feel like a challenge, there are several techniques that can help demystify the video creation process. Use the following tips to ensure a marketing video is well-targeted and effective at reaching consumers...]]></description>
			<pubDate>Thu, 11 Oct 2012 11:01:26 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Interplay Between Social Media and Your Blog]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6736</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6736</link>
			<description><![CDATA[Social media has become the latest method to improve marketing results for internet marketing efforts and SEO purposes. By using social media outlets to generate interest in your blog, you can increase organic backlinks and website traffic...]]></description>
			<pubDate>Wed, 10 Oct 2012 11:02:47 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Ultimate Guide to Video Marketing on YouTube]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6714</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6714</link>
			<description><![CDATA[There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards]]></description>
			<pubDate>Tue, 09 Oct 2012 13:23:15 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to be a Rock Star on 8 Social Media Platforms]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6716</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6716</link>
			<description><![CDATA[Many companies seem to be fairly well-versed in basic social media tactics, but they're refusing to go further. They are not adopting more advanced strategies, tactics, tools, and techniques.]]></description>
			<pubDate>Tue, 09 Oct 2012 13:23:12 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Are you creative?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6721</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6721</link>
			<description><![CDATA[Worried you may not be creative, or you may not be creative enough? Take this quiz and find out just how creative you are.]]></description>
			<pubDate>Tue, 09 Oct 2012 13:23:10 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Social Media Metrics That Truly Matter]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6718</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6718</link>
			<description><![CDATA[What is a Facebook Like worth?  Too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result.]]></description>
			<pubDate>Tue, 09 Oct 2012 13:23:06 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Adapt or Die: 5 Digital Marketing Trends You Can't Ignore]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6715</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6715</link>
			<description><![CDATA[Key strategies and tools across these several digital marketing trends that will help you win in the great game of marketing]]></description>
			<pubDate>Tue, 09 Oct 2012 13:23:03 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Building a Mobile Marketing Strategy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6712</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6712</link>
			<description><![CDATA[Since 2006, Ive erroneously predicted the ?Year of Mobile? was upon us. Rather than lose faith and look to another trend to promote, I do believe this year is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, Ive outlined a few key areas on which to focus your efforts.]]></description>
			<pubDate>Tue, 09 Oct 2012 13:22:59 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Copyright Infringement]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6701</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6701</link>
			<description><![CDATA[Question: Can I really get in trouble for posting that cute little poem on our website?

Answer: You may have incurred significant liabilities if that "cute little poem" is copyrighted!

No one thinks about sharing poems or stories in newsletters or on websites.  Sending an email with some witty or poignant information is easy and very common.  How could anything so innocent cost you money?]]></description>
			<pubDate>Wed, 03 Oct 2012 08:37:17 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Email Marketing Metrics]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6668</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6668</link>
			<description><![CDATA[Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of...]]></description>
			<pubDate>Tue, 25 Sep 2012 11:00:10 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Crucial Elements Every Money-Making Website MUST Have]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6548</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6548</link>
			<description><![CDATA[It's easier than you think to transform your website from just a "pretty face" on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. I'm about to make your life so much easier. 

Putting up a money-making website can be as simple as 1, 2, 3 -- just as long as you have these 3 crucial elements in place...]]></description>
			<pubDate>Thu, 30 Aug 2012 11:54:25 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Tips On Engaging Your Ideal Prospects Using Copy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6495</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6495</link>
			<description><![CDATA[You've done all this work to get people to visit your website, only to have nothing happen. So what's the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients. What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly...]]></description>
			<pubDate>Mon, 20 Aug 2012 13:15:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Reasons Why EVERY Entrepreneur Should Learn a Few Coaching Skills]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6476</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6476</link>
			<description><![CDATA[You would be surprised at how many times I've been hired (and fully paid) for copy the clients have loved but never used. Why? Well, there are as many reasons as entrepreneurs out there but a good chunk of the time it has to do with some sort of block. That's why I'm a big believer in every entrepreneur knowing a few coaching skills (it's certainly helped me out). Read on for 3 more reasons why EVERY entrepreneur should have a few coaching skills in their back pocket.]]></description>
			<pubDate>Fri, 17 Aug 2012 09:36:57 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[SMX Advanced 2012 - Key Takeaways]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6406</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6406</link>
			<description><![CDATA[Fathom had the opportunity to attend the 2012 SMX Advanced conference in Seattle. Each year this conference brings together the best and brightest minds in organic and paid search marketing.]]></description>
			<pubDate>Wed, 08 Aug 2012 13:12:59 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Market to Teens and Their Parents]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6379</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6379</link>
			<description><![CDATA[Teen marketing can be incredibly specific, as you are likely trying to tailor your advertisements to youths and their parents.]]></description>
			<pubDate>Fri, 03 Aug 2012 12:57:41 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[What Are the Top Five Marketing Trends in 2012?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6378</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6378</link>
			<description><![CDATA[Examining customer behavior gives you the chance to support your current clients and attract new consumers.]]></description>
			<pubDate>Fri, 03 Aug 2012 12:56:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Why Marketing is Like Internet Dating]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6348</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6348</link>
			<description><![CDATA[Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved.  Consequently, today's B2B buyers are behaving like B2C buyers.]]></description>
			<pubDate>Fri, 27 Jul 2012 11:34:50 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6323</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6323</link>
			<description><![CDATA[January 2005 was a turning point in my business. It was the month I incorporated my business which led to 2005 being the year I broke 6-figures. I'm not going to say incorporating directly led to me finally achieving this milestone but it certainly was part of the equation. Read on to learn why, plus find out if you need to work on business foundation.]]></description>
			<pubDate>Wed, 25 Jul 2012 14:22:12 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How Social Media Reached Beyond the Digital Veil and Changed the Way We Do Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6293</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6293</link>
			<description><![CDATA[The world of digital is changing consumers expectations and demands as they interact with brands and companies in the real world as well as the digital space. Here are three keys to finding success for businesses and brands in the transparent world of marketing: Be rather than seem; show, don't tell; and don't just moderate, participate.]]></description>
			<pubDate>Thu, 19 Jul 2012 16:32:05 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Losing Rank? Over-Optimization Might Be Your Problem]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6244</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6244</link>
			<description><![CDATA[Google recently announced they are working on a search ranking penalty for sites that are ?over-optimized? or ?overly SEOed?.  Our efforts to understand the changes (and taking action quickly) can be beneficial to others dealing with the same updates by Google.]]></description>
			<pubDate>Wed, 11 Jul 2012 12:11:34 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Building Meaningful Relationships With Influencers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6218</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6218</link>
			<description><![CDATA[Marketing to influencers is an important part of your businesss success. Strong relationships are at the heart of your professional success. Take it one step further and cultivate and maintain relationships with people who are influential in your Industry.]]></description>
			<pubDate>Mon, 09 Jul 2012 16:10:28 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Is Your Inner Critic on Your Biz's Board of Directors? 3 Ways to Tell]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6216</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6216</link>
			<description><![CDATA[Is your Inner Critic residing on your business's board of directors (aka the place in your head where you make business decisions)? If so, then you're more likely than not making decisions from a place of weakness rather than strength, which can wreak havoc with your business. Read on to find out if this is the case.]]></description>
			<pubDate>Mon, 09 Jul 2012 12:04:57 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Effective Email Subject Lines]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6206</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6206</link>
			<description><![CDATA[Email is often your first line of communication with a professional contact or a potential client.]]></description>
			<pubDate>Thu, 05 Jul 2012 08:47:02 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media Mistakes to Avoid]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6180</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6180</link>
			<description><![CDATA[Social media marketing has grown in popularity as Facebook and Twitter users devote more time to their accounts.]]></description>
			<pubDate>Tue, 03 Jul 2012 08:28:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[First Look: Social Media (Marketing) Evangelist Job Description]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6143</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6143</link>
			<description><![CDATA[Last month, I wrote Why You Should Fire Your Social Media Marketing Manager, which turned the traditional Social Media Marketing Manager job description upside down. As a result, the post generated healthy discussion and feedback.]]></description>
			<pubDate>Wed, 27 Jun 2012 10:49:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6135</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6135</link>
			<description><![CDATA[A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy wont save the day if execution falls short.]]></description>
			<pubDate>Tue, 26 Jun 2012 15:42:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Results! 3 Keys to Enjoying Summer AND Growing Your Biz]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6132</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6132</link>
			<description><![CDATA[Now that summer is here, the lure of playing hokey is warring with the responsibility of getting something done in your business. But what if it didn't have to be that way? What if you could do it ALL -- make money, grow your business AND have time to play? Keep reading for 3 keys to having your cake and eating it too.]]></description>
			<pubDate>Tue, 26 Jun 2012 13:07:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Icons For Small Business Branding]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6094</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6094</link>
			<description><![CDATA[Icons are symbols. They're images of things that stand for something universally recognized. Consider using an icon in your next launch or in your small business brand to promote recognizability and to give your brand a deeper meaning.]]></description>
			<pubDate>Mon, 25 Jun 2012 09:34:36 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[SEO Techniques: Link Building]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6109</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6109</link>
			<description><![CDATA[As of right now, back links are the most important factor when it comes to the search engines deciding where to rank your website. In the future that may change, but there is no doubt that back links will still continue to be an important factor in the ranking process. Because of this fact, it is important that you steadily build links leading back to your website. In this post we will talk about a few effective ways to accomplish this including creating Link Bait, Blogging, Press Releases and Article Marketing just to name a few. But, we wont just tell you to use these techniques we will also tell you how to use them correctly and effectively.]]></description>
			<pubDate>Mon, 25 Jun 2012 09:33:57 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Proven Strategies For Going Viral]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6093</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6093</link>
			<description><![CDATA[I surprised myself last month when my new free gift went viral. Since Im filled with curiosity, I wanted to know why? so I deconstructed the experience, looking for the lessons. I asked some of the people who helped me go viral what was so attractive to them? and came up with this combination of the 7 strategies I used.]]></description>
			<pubDate>Wed, 20 Jun 2012 09:04:04 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Missing Piece Of Your Brand?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6092</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6092</link>
			<description><![CDATA[The experience your clients are having with you is more important than how your web page looks, or what you write on it. This experience is more personal than anything they can passively read or look at about your business because the experience happens when they engage with you.]]></description>
			<pubDate>Wed, 20 Jun 2012 08:59:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Today's Marketing: Middleman or Midwife?  By Tomi Ogunlesi MBA]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6071</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6071</link>
			<description><![CDATA[More recently, developing a brand has been interpreted to mean devising and implementing ways by which to deliver (unique) benefits to stakeholders. This new and strategic role of branding has remolded the way agencies are expected to function; or the expectations of clients as far as they (agencies) are concerned. Today, brand-building is the key, and it no longer constitutes a mere manipulation of consumers perceptions and desires - It is the creation of a system that on one hand makes promises and arouses anticipation, while on the other guarantees delivery and realization of those promises it makes.]]></description>
			<pubDate>Mon, 18 Jun 2012 15:29:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The 'Adman' in Today's Marketing: Middleman or Midwife?  By Tomi Ogunlesi MBA]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6072</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6072</link>
			<description><![CDATA[More recently, developing a brand has been interpreted to mean devising and implementing ways by which to deliver (unique) benefits to stakeholders. This new and strategic role of branding has remolded the way agencies are expected to function; or the expectations of clients as far as they (agencies) are concerned. Today, brand-building is the key, and it no longer constitutes a mere manipulation of consumers perceptions and desires - It is the creation of a system that on one hand makes promises and arouses anticipation, while on the other guarantees delivery and realization of those promises it makes.]]></description>
			<pubDate>Mon, 18 Jun 2012 15:27:39 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Steps to the Most Influential Customer Communications: Create the Right Messaging First (Enhanced Rule 25 in "42 Rules of Product Marketing")]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=6007</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=6007</link>
			<description><![CDATA[Engaging your customers with more influential communications is a great way to increase the effectiveness of your marketing and sales efforts. This article shows you how to define and create the right messaging, and then use it as a catalyst to engage customers with the most influential content and sales conversations, more consistently, across more touch points. 

This post was first released in "42 Rules of Product Marketing," which was published in March 2012. Its full of great advice from some of Silicon Valleys best thought leaders.]]></description>
			<pubDate>Mon, 11 Jun 2012 15:08:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5893</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5893</link>
			<description><![CDATA[There are more events out there then you can shake a stick at. On one hand it's great, on another how do you decide which is the right one to spend your hard-earned money (and time) on? Well never fear, help is here. Read on to learn 3 keys to help you decide which is the right event for you.]]></description>
			<pubDate>Wed, 06 Jun 2012 09:34:51 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[What Dancing With the Stars Can Teach You About Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5988</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5988</link>
			<description><![CDATA[Donald Driver, wide receiver for the Green Bay Packers, won this year's Dancing With the Stars. Now Donald is a great guy and probably worth having an article devoted to him, but that's not why I'm doing it. Why I'm doing it is because the same strengths Donald brought to his career with the Packers is what ultimately was responsible for him winning Dancing with the Stars. Keep reading for 3 of them.]]></description>
			<pubDate>Wed, 06 Jun 2012 09:31:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Create Marketing Copy That Sells]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5986</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5986</link>
			<description><![CDATA[Effective marketing copy can make a significant difference in your business operations.]]></description>
			<pubDate>Wed, 06 Jun 2012 08:22:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How Can You Effectively Promote a Press Release?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5976</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5976</link>
			<description><![CDATA[A press release is a valuable tool for marketers, as it can help your business send an announcement that quickly reaches a wide audience.]]></description>
			<pubDate>Mon, 04 Jun 2012 09:30:02 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Key Provisions of Canada's New Anti-Spam Law (CASL)]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5962</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5962</link>
			<description><![CDATA[Since e-mail has been a mainstream communication method, spam has been filling up inboxes around the world. Canadian government officials have recently implemented a strategic law to stop unwanted e-mails.]]></description>
			<pubDate>Wed, 30 May 2012 13:24:45 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Why You Should Fire Your Social Media Marketing Manager]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5789</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5789</link>
			<description><![CDATA[I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing their Social Media Marketing Managers.]]></description>
			<pubDate>Wed, 16 May 2012 13:45:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Beyond Digital: The future of Mobile Marketing by Tomi Ogunlesi, MBA]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5803</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5803</link>
			<description><![CDATA[No doubts, these are extremely exciting times for mobile technology - Thanks to the proliferation of smartphones, new developments are already taking off in the mobile advertising space.From available indications, it is evident that as a medium, mobile is fundamentally different and superior to other media on all counts that matter to advertisers (i.e clients/brands) ? and these essentially are availability, targeting, engagement and measurement.]]></description>
			<pubDate>Mon, 07 May 2012 07:59:17 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Write Headlines that Get Read]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5743</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5743</link>
			<description><![CDATA[Headlines are the most important part of a print ad. But before you start despairing over your headline-writing skills, take heart!]]></description>
			<pubDate>Tue, 01 May 2012 15:23:21 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Using LinkedIn for Lead Generation]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5768</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5768</link>
			<description><![CDATA[LinkedIn is a professional social networking site that allows people to expand their network, make business connections, learn about job opportunities and find potential job candidates.]]></description>
			<pubDate>Mon, 30 Apr 2012 16:03:35 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Three Tips for Writing Compelling Subject Lines]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5758</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5758</link>
			<description><![CDATA[When it comes to marketing your company, services or products, email is often your first chance of communication with a potential client or professional contact.]]></description>
			<pubDate>Thu, 26 Apr 2012 08:27:52 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Five Content Marketing Tips]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5736</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5736</link>
			<description><![CDATA[Content marketing refers to using content as a means of engaging customers.]]></description>
			<pubDate>Tue, 24 Apr 2012 09:06:46 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Utilizing Facebook Timeline for Brand Pages]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5697</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5697</link>
			<description><![CDATA[These days Facebook is not just a place to stay in touch with friends and families, it's also an important resource for companies to make an impression with customers.]]></description>
			<pubDate>Thu, 19 Apr 2012 16:13:31 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Do You Need a Social Media Policy?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5687</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5687</link>
			<description><![CDATA[The ever-increasing popularity of the internet and online services has caused social media to become an intrinsic part of our personal and professional lives.]]></description>
			<pubDate>Tue, 17 Apr 2012 11:59:34 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Is Status Quo Killing Your Marketing?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5620</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5620</link>
			<description><![CDATA[Whats gravity? Gravity is the status quo thinking and doing that limits business growth.  Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually - wondering what happened to the days when we were growing, profitably.]]></description>
			<pubDate>Fri, 13 Apr 2012 15:31:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Using Pinterest for Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5633</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5633</link>
			<description><![CDATA[Pinterest is becoming an increasingly popular platform that allows members to share content by pinning images and videos onto their pinboards.]]></description>
			<pubDate>Fri, 06 Apr 2012 10:19:09 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Developing a Google Plus Strategy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5595</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5595</link>
			<description><![CDATA[In the not-so-distant past, Google launched its Google Plus business pages, designed to help organizations connect with their customers in new ways.]]></description>
			<pubDate>Mon, 02 Apr 2012 10:23:36 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Group Buying Sites: Blessing or Curse?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5559</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5559</link>
			<description><![CDATA[The business world has forever been changed by group buying sites, and while some consumers believe they are a fad that will come and go, others suspect the model will be around in the foreseeable future.]]></description>
			<pubDate>Wed, 28 Mar 2012 08:58:43 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Writing Effective Email Language and Subject Lines]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5536</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5536</link>
			<description><![CDATA[In today's digital age, email has become an important part of customer relations.]]></description>
			<pubDate>Thu, 22 Mar 2012 09:04:17 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[LinkedIn Guidelines for Personal Branding Success]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5533</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5533</link>
			<description><![CDATA[Follow these guidelines for personal branding success!]]></description>
			<pubDate>Tue, 20 Mar 2012 16:33:05 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Proven YouTube Marketing Strategies]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5423</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5423</link>
			<description><![CDATA[In today's business world, marketers use the internet to reach out to consumers more than ever before.]]></description>
			<pubDate>Fri, 16 Mar 2012 14:31:16 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Developing Profitable Product Concepts]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5449</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5449</link>
			<description><![CDATA[Thinking techniques for marketing strategists that need to develop profitable new product ideas for direct marketing and mail order retailers.]]></description>
			<pubDate>Thu, 08 Mar 2012 08:31:01 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[LinkedIn Marketing Helps Businesses Succeed]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5433</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5433</link>
			<description><![CDATA[Social media marketing has taken on a life of its own. Today, professionals use the power of online networking to build brand reputation and convert leads to sales.]]></description>
			<pubDate>Thu, 08 Mar 2012 08:30:40 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5392</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5392</link>
			<description><![CDATA[When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.]]></description>
			<pubDate>Wed, 22 Feb 2012 09:09:28 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Are You Missing "Nostalgia Triggers" in Your Marketing Strategies?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5391</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5391</link>
			<description><![CDATA[If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages.]]></description>
			<pubDate>Wed, 22 Feb 2012 09:08:55 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Strategic Options in a Shaky 2012 Economy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5352</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5352</link>
			<description><![CDATA[Because of 2011s whopping economic headlines--soft economy, unemployment, limited bank credit and a falling sky, or so it seemed--creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these--for better or worse--for years.

This article explores some options for the US jewelry retailer -- any retailer for that matter -- for 2012.]]></description>
			<pubDate>Mon, 20 Feb 2012 09:54:51 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How Does Viral Marketing Work]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5348</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5348</link>
			<description><![CDATA[We've heard a lot about it but how many of us actually know the answer to the question "How does Viral Marketing Work?" This technique basically involves passing something about that people would consider interesting enough to be passed on to other people. The process resembles a chain letter. Before proceeding with a viral campaign, the person or company knows exactly what kind of goal they are trying to achieve or what kind of target they are trying to reach. This may be lead generation, brand awareness, profit building, data capture, or something else.]]></description>
			<pubDate>Fri, 17 Feb 2012 14:41:22 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Strategic Decision Making Using Real-Time News Patterns]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5337</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5337</link>
			<description><![CDATA[To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. 



This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.]]></description>
			<pubDate>Fri, 17 Feb 2012 14:38:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Ways to Use Facebook Insights to Grow Your Fans]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5339</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5339</link>
			<description><![CDATA[Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users.]]></description>
			<pubDate>Fri, 17 Feb 2012 14:29:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[No Need to Shun Vacations]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5346</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5346</link>
			<description><![CDATA[Traveling trends in the Hispanic community vary greatly from that of the majority population.  Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy.]]></description>
			<pubDate>Fri, 17 Feb 2012 13:02:57 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[More Than Pretty Packaging for Ethnic-Specific Beauty Products]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5344</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5344</link>
			<description><![CDATA[How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this?  These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population.]]></description>
			<pubDate>Fri, 17 Feb 2012 13:02:17 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Automotive Industry Revs up for Sales]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5345</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5345</link>
			<description><![CDATA[Buying a car is more than just an investment. It can be a life-changing event, a family milestone, or for some, a simple purchase that came from haggling with a salesman.  How the Hispanic community views this big purchase is looked at with review of the Hispanic community's buying power.]]></description>
			<pubDate>Fri, 17 Feb 2012 13:01:44 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Marketing Strategy & Planning: The Road Map]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5335</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5335</link>
			<description><![CDATA[Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn't exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In a turbulent economy teeming with congested airwaves and aggressive business practices, it's about standing out from the crowd. And surprisingly, your marketing strategy has a lot more to do with it than you might realize.]]></description>
			<pubDate>Thu, 16 Feb 2012 16:05:46 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Developing a Mobile Marketing Strategy: ASM Interview with Kent Lewis]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5333</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5333</link>
			<description><![CDATA[Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing.]]></description>
			<pubDate>Thu, 16 Feb 2012 16:04:59 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media Trends For 2012 & Beyond]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5331</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5331</link>
			<description><![CDATA[Although social media marketing is a small component of our service offerings at Anvil & Formic, were constantly asked our opinions and advice on the matter. Ive personally helped clients develop, implement, manage and measure social media campaigns since 1998 (no, thats not a typo). Since then, Ive kept a finger on the pulse of the social media industry, and I fear were near cardiac arrest. Regardless, Ive put together the following social media marketing predictions and trends for 2012 and beyond.]]></description>
			<pubDate>Thu, 16 Feb 2012 16:03:21 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Six Ways to Increase Sales on your eCommerce Sites]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5329</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5329</link>
			<description><![CDATA[Do you have an eCommerce site? What do you like best about your site? What doesn't work as well as you'd like? How to you increase conversions? What features would you like to see? We have six ways you can increase sales - read more!]]></description>
			<pubDate>Thu, 16 Feb 2012 16:02:20 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Should You Focus on Web Experience Management Today?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5328</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5328</link>
			<description><![CDATA[For companies currently getting their web content management technologies and processes up to speed for the purpose of greater business agility, the questions are: Do we have time to ?do? WEM in the sense and to the degree that the business media is saying we must? Does this need to be one of our highest priorities as a practice apart from or in addition to other brand and digital-content projects?]]></description>
			<pubDate>Thu, 16 Feb 2012 16:01:54 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5309</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5309</link>
			<description><![CDATA[Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.]]></description>
			<pubDate>Mon, 13 Feb 2012 09:51:58 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Tips to Internet Marketing Even If It's Not Your Cup of Tea]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5204</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5204</link>
			<description><![CDATA[On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down ? its not nearly as easy as it first looks. This article reveals 3 tips for internet marketing ? successfully.]]></description>
			<pubDate>Mon, 13 Feb 2012 09:51:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Benefits of Excellent Customer Service - Brand Loyalty]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5296</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5296</link>
			<description><![CDATA[In today's marketplace, you must work very hard to increase the loyalty of and learn how to build relationships with customers. With so many people working to do the exact same thing you are, you can't afford to let any of them go. Obviously, you don't want to annoy your customers to death, but you can provide consistent value to them and they will greatly appreciate you, your efforts, your business, your mission, your passion, your level of customer service, and much more.]]></description>
			<pubDate>Thu, 09 Feb 2012 13:55:45 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[2012 Resolution - Avoid 7 New Website Legal Compliance Gotchas]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5277</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5277</link>
			<description><![CDATA[Your personal New Year's resolutions are important. You bet.

However, if you're a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotcha's that emerged in 2011.]]></description>
			<pubDate>Mon, 06 Feb 2012 12:22:25 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Keys To Uncommon Email Prospecting Results]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5208</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5208</link>
			<description><![CDATA[A big part of selling has always been finding a way to stand out from the crowd. Amazingly, that sometimes means just coming across like an actual person. Nowhere is this more true than with email prospecting and lead generation, where sending messages that look automated is the kiss of death in your prospects inbox.]]></description>
			<pubDate>Fri, 27 Jan 2012 10:49:58 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Steps to IMPLEMENTING Your 2012 Marketing Plan]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5195</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5195</link>
			<description><![CDATA[You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started.]]></description>
			<pubDate>Tue, 24 Jan 2012 09:03:37 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Steps to Crafting Your 2012 Marketing Plan]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5163</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5163</link>
			<description><![CDATA[Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far.

So if you're ready to craft your 2012 marketing plan but you're not sure where to start, read on -- I'm going to walk you through 3 steps to get you there.]]></description>
			<pubDate>Tue, 17 Jan 2012 14:13:25 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Getting Better Results In Your Article Marketing Campaign]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5129</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5129</link>
			<description><![CDATA[Article marketing is one way that many people depend on to bring in the traffic that they need in order to make sales online. In order to stay afloat in today's world, you need to be marketing online in a beneficial style to stay competitive. The tips in this article will help you learn how to successfully use articles to market your business on the Internet.]]></description>
			<pubDate>Fri, 06 Jan 2012 14:29:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Why A Lot Of Marketers Are Unsuccessful In The World Of MLM]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5121</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5121</link>
			<description><![CDATA[The majority of marketers get into the Multi Level Marketing sector having vitality, enthusiasm, as well as high expectations. A few do the job impressively, although the greater percentage leaves this great money-making venture disappointed, upset and frustrated.]]></description>
			<pubDate>Fri, 06 Jan 2012 08:37:50 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Why QR Codes are the Future of Mobile Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5100</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5100</link>
			<description><![CDATA[Smart phone usage isn't just for business professionals anymore, and as usage continues to increase and consumer's digital experiences become more mobile, marketers have to stay on top of technological developments to make sure that they keep reaching consumers.  QR codes offer a viable, cost-effective solution that allows marketers to reach wired consumers on the go while offering them exclusive extras that will give them reasons to scan and take notice of this mobile marketing technique.]]></description>
			<pubDate>Mon, 02 Jan 2012 08:06:24 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Steps to Starting the New Year on The Right Foot for Your Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5101</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5101</link>
			<description><![CDATA[There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. To help you get on track for the fresh New Year and all it's possibilities, I thought I'd share 3 simple steps to get you and your business started on the right foot.]]></description>
			<pubDate>Mon, 02 Jan 2012 08:05:27 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media Google Versus Facebook Business Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5064</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5064</link>
			<description><![CDATA[I began using the internet to promote my talk shows way back in 1994, with my first email address and webpage. Today, I use it to promote business, build leads, sell books, get exposure on articles and to attract people to my internet marketing show (www.OnlineMoneyShow.com) and internet marketing newsletter.]]></description>
			<pubDate>Mon, 12 Dec 2011 15:04:59 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Lessons About Warming Up Your Brand . . . From Parties]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5045</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5045</link>
			<description><![CDATA[Warmth in your brand can make it seem more alive, open, and passionate, and can make or break your client relationships. This article outlines tips for getting that ?warm and fuzzy? feeling in your brand.]]></description>
			<pubDate>Mon, 12 Dec 2011 10:23:24 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Is Your Website Like A Jungle?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5044</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5044</link>
			<description><![CDATA[When your visitors come to your site, they need to transition from finding you, to contacting you. Make it easy for them, and keep their desire to talk to you high. This article explains how to do just that.]]></description>
			<pubDate>Mon, 12 Dec 2011 10:23:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[2 Traits To Create Relationship Through Your Brand - With People You've Never Met]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5010</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5010</link>
			<description><![CDATA[Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation?

In this article, you'll learn how to create connection and conversation by cultivating two traits: Curiosity and Generosity.]]></description>
			<pubDate>Mon, 12 Dec 2011 10:22:46 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Sales Tax on Online Purchases Is On the Rise]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5032</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5032</link>
			<description><![CDATA[This holiday season, online shoppers will find more states are looking to make sure gift givers also give their state its fair share ? in terms of sales tax for online purchases, according to CCH, a Wolters Kluwer business and a global provider of tax, accounting and audit information, software, and services. Last year, online shoppers spent more than $1 billion just on Cyber Monday, and online shopping this holiday season is expected to continue to grow at a double-digit rate.]]></description>
			<pubDate>Wed, 16 Nov 2011 15:35:05 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Đ, (TM), Ū - When, Why and How to Use Them]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=5003</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=5003</link>
			<description><![CDATA[These little symbols may look small on the printed page, but they speak volumes in the world of business law known as intellectual property. They protect trade names and created works.]]></description>
			<pubDate>Tue, 15 Nov 2011 10:38:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Compare difference between submit free directory and buy permanent links]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4990</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4990</link>
			<description><![CDATA[Benefits of submitting free directories
Benefits of using permanent links
Free directory Vs. Permanent Links]]></description>
			<pubDate>Fri, 11 Nov 2011 16:28:46 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Simple Steps to Marketing Even If You Hate Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4945</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4945</link>
			<description><![CDATA[Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.
 
So what do you do? Here are 3 steps to get you started (hint -- these work even if you love marketing).]]></description>
			<pubDate>Wed, 02 Nov 2011 14:18:01 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Ideas To Ick-Proof Your Brand]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4944</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4944</link>
			<description><![CDATA[Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see?



 



If you said "yes", I'm curious: why is your brand icky?



 



Your brand is made up of the look, the feel and the experience of doing business with you. 







In this article, I share the top 3 ways to Ick-Proof your brand.]]></description>
			<pubDate>Tue, 01 Nov 2011 08:07:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[What Do You Do When You Lose Your Mojo? 3 Tips]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4938</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4938</link>
			<description><![CDATA[It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out:]]></description>
			<pubDate>Wed, 19 Oct 2011 08:43:24 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Online Brand Presence With G+]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4914</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4914</link>
			<description><![CDATA[A new portal to increase your online brand presence has finally been released to the world. With beta testing finished, Google opened their G+ social network to the world on 21 September 2011. Savvy internet marketers and businesses have already tested the power of G+ and will be making use of the new social network to create more online brand presence for the products and services.]]></description>
			<pubDate>Tue, 11 Oct 2011 14:23:29 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4901</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4901</link>
			<description><![CDATA[In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's certainly not a good people word. Read on to learn more.]]></description>
			<pubDate>Thu, 06 Oct 2011 10:26:37 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Solving the Six Biggest Problems with BtoB Sales Support Training]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4900</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4900</link>
			<description><![CDATA[Companies both large and small realize the absolute necessity of having a top-notch, high-functioning sales force and spend a great deal of time and money in training and motivating their sales teams. It stands to reason that those companies sales training regimens should be every bit as good as they want their salespeople to be, yet way too many fall short. Identify and solve the six biggest problems with sales support training to enable Sales to win more deals, faster.]]></description>
			<pubDate>Thu, 06 Oct 2011 10:25:56 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Taking Marketing Campaign Integration a Step Further with Mobile Commerce]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4878</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4878</link>
			<description><![CDATA[Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research. Although still in the very early stages of development, m-commerce is quickly becoming a reality. This article outlines some examples of how brands are integrating m-commerce into the consumer experience.]]></description>
			<pubDate>Thu, 29 Sep 2011 13:35:45 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Outsourcing Your Customer Reference Program: Compelling Option During Uncertain Times]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4877</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4877</link>
			<description><![CDATA[In todays financial climate, where budgets are tight and many companies are understandably risk-averse, not all corporations are prepared to invest the resources required to develop in-house reference programs. The solution: outsourcing.]]></description>
			<pubDate>Thu, 29 Sep 2011 13:34:16 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Getting What YOU WANT - Without Negotiating!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4876</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4876</link>
			<description><![CDATA[Imagine if you could subtly influence people by embedding subliminal suggestions and ideas into their memory?  Would this become a valuable tool for your professional career?]]></description>
			<pubDate>Thu, 29 Sep 2011 13:32:50 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Imperatives for Marketing Communication in the Contemporary Context]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4875</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4875</link>
			<description><![CDATA[Marketing communication in contemporary times involves moving away from the long-standing precedence of the monologue which advertising had been in the past to a contemporary dialogue in which there is meaningful interface between the brand and its consumer/publics. This will by no means be an easy task, but its got tremendous potential to result in greater brand loyalty and even more cost-efficient communication, the latter being a paramount consideration as far as shrinking marketing budgets in a recessed economy is concerned.]]></description>
			<pubDate>Thu, 29 Sep 2011 13:30:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Crucial Elements Every Money-Making Website MUST Have]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4805</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4805</link>
			<description><![CDATA[It's easier than you think to transform your website from just a "pretty face" on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.]]></description>
			<pubDate>Fri, 16 Sep 2011 13:42:59 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Nine Silver Bullets to Increase Marketing's Relevance: Enabling Greater Competitive Differentiation and Faster Revenue Growth]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4749</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4749</link>
			<description><![CDATA[The question, "what do we need to do to make Marketing more relevant to customers?", has been a topic of discussion in articles and books for decades. Yet the answer continues to be elusive, sapping the resources of every business.]]></description>
			<pubDate>Fri, 16 Sep 2011 10:24:05 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Can Mobile Marketing Benefit From Mobile Commerce?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4734</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4734</link>
			<description><![CDATA[According to the latest predictions, mobile marketing will hog the  limelight in the coming years as far as the field of digital marketing  is concerned. This is primarily because more and more companies are  realizing that there is a lot of potential in this particular arena.]]></description>
			<pubDate>Fri, 09 Sep 2011 08:44:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Directory Submission and Social Bookmarking]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4733</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4733</link>
			<description><![CDATA[Directory submission is highly effective in driving traffic to your site.  You will only get targeted traffic if your site is listed in popular  directories. Instead of submitting to all the directories, you can  submit to the top 200 directories that have pagerank.]]></description>
			<pubDate>Fri, 09 Sep 2011 08:40:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Plus One More: Google Adds to the Social Media Scene With Google+]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4706</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4706</link>
			<description><![CDATA[Late in June, Google offered yet another choice in Social Media,  Google+. Are you ready to add one more social networking site to your  to-do list?]]></description>
			<pubDate>Wed, 07 Sep 2011 15:04:42 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Stop QR Codes From Becoming a Marketing Gimmick]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4664</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4664</link>
			<description><![CDATA[A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.]]></description>
			<pubDate>Fri, 02 Sep 2011 09:29:34 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media: It Doesn't Reach Everyone, Particularly the Wealthy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4728</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4728</link>
			<description><![CDATA[Be careful not to hang your hat on social media as your only means of reaching your audience. Social media is not a direct response vehicle. It is best for building visibility and brand awareness over time. However, if customer acquisition is what you&rsquo;re after, or immediate and quantifiable results, you may find your campaign delivering less than you&rsquo;d like.]]></description>
			<pubDate>Wed, 31 Aug 2011 08:33:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Importance of Alternative Brand Contact Planning in Contemporary Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4645</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4645</link>
			<description><![CDATA[In reality, today&rsquo;s consumer/target has become simultaneously time-starved and trust-starved, and has sub-consciously erected some kind of defence (which appears to be increasingly fortified) against commercial &lsquo;onslaughts&rsquo;. The consequence of the foregoing is that the expectations clients have of their communication partners or advertising agencies is to develop campaigns that break through the clutter in the process of creating branded impact on consumers/targets.]]></description>
			<pubDate>Tue, 26 Jul 2011 12:36:27 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Do You Even Need a Website or Blog Anymore? A Simple Assessment]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4637</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4637</link>
			<description><![CDATA[It's official -- social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not).]]></description>
			<pubDate>Fri, 22 Jul 2011 15:36:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Build Your Social Networking Empire: 3 Tips to Get More Friends]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4585</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4585</link>
			<description><![CDATA[One of the first questions people ask me about social networking is how to find more friends. So how do you find friends and followers?]]></description>
			<pubDate>Fri, 22 Jul 2011 15:34:57 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[TV's Evolution is No Cause for Concern]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4586</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4586</link>
			<description><![CDATA[Nowadays, the question isn&rsquo;t so much, &ldquo;what&rsquo;s on TV?&rdquo; rather, the question is &ldquo;what type of TV are you watching?&rdquo; In the last 50 years, television has gone from a three-station, living room campfire to a portable, consumer-driven entertainment medium. Much like the portable radio and cassette player transformed audio consumption in the &rsquo;70s and &rsquo;80s,  DVRs and websites like Netflix and Hulu have made television equally as transferable.]]></description>
			<pubDate>Thu, 30 Jun 2011 08:07:30 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Tips to Get More Results from Your Marketing Materials]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4584</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4584</link>
			<description><![CDATA[Below are 5 tips that can help you improve the results (or conversion rate) of your marketing materials. (Conversion rate is how many people convert from leads to buyers.)]]></description>
			<pubDate>Wed, 29 Jun 2011 08:11:41 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Ways to Add Your Personality to Your Writing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4583</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4583</link>
			<description><![CDATA[People want to do business with people &ndash; not nameless, faceless corporations. Therefore, one of the fastest ways to transform your website and promotional materials into a client magnet is to add your personality.]]></description>
			<pubDate>Wed, 29 Jun 2011 08:09:08 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[What's A "Like" Worth?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4580</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4580</link>
			<description><![CDATA[Everyone wants to be liked...particularly marketers on Facebook. &nbsp;But just what does it mean when a user "likes" or "follows" your brand? &nbsp;What is the value of a "like"? &nbsp;Can it be quantified? When the first banner ad appeared in 1994, a new era of advertising accountability and measurement was ushered in. For the first time marketers could track purchase behavior directly after exposure to an ad and determine the return on investment for the cost of advertising.&nbsp;]]></description>
			<pubDate>Tue, 28 Jun 2011 10:01:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Internal Branding as an Integral tool for Managing Brand Contact]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4577</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4577</link>
			<description><![CDATA[A company&rsquo;s employees represent those very set of individuals who can effectively make the brand come alive for customers, or equally otherwise sound the death knell as far as that brand is concerned. It is however rather unfortunate that companies/organizations one way or the other usually fail to take cognizance of this critical realization.&nbsp;The imperativeness of internal branding therefore need not be over-emphasized as far as holistic brand building and development is concerned.]]></description>
			<pubDate>Wed, 22 Jun 2011 10:36:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Draft a Creative Brief that Inspires the Crowd]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4517</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4517</link>
			<description><![CDATA[Been interested in crowdsourcing your marketing creative, but looking for best practices? &nbsp;In this article, Zooppa recommends three&nbsp;guidelines that all creative briefs should follow to ensure a crowdsourcing campaigns get the best results.]]></description>
			<pubDate>Thu, 02 Jun 2011 10:53:22 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Set up a Customer Reference Program]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4396</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4396</link>
			<description><![CDATA[Customer reference programs are now front and center as key components of any comprehensive marketing communications campaign.&nbsp; Learn how effectively managing and utilizing your customer relationships can lend unprecedented&nbsp;credibility to your company's messaging and claims,&nbsp;and translate into increased media exposure and revenues. &nbsp;&nbsp;This article details the basic guidelines for getting started, ways to leverage customer references for both sales and marketing opportunities, as well as sensitivities and other factors to consider.]]></description>
			<pubDate>Thu, 02 Jun 2011 08:03:11 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4494</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4494</link>
			<description><![CDATA[Here&rsquo;s the sneaky thing about mental blocks &mdash; they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means.&nbsp; And, when it comes to your business, one of their favorite ways of messing with you is through marketing.]]></description>
			<pubDate>Tue, 31 May 2011 16:08:40 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Towards Greater Accountability Marketing Communication]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4490</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4490</link>
			<description><![CDATA[While TV, radio and print will remain particularly important media, particularly where mass awareness is required to support marketing and also for the &lsquo;entertainment' value they add to the art of advertising, the future of advertising is about consumer relationships, conversations and influence.This is why Below-the-line has started to and will increasingly take larger portions of campaign budgets and enjoy greater recognition for efficiently delivering integrated campaigns that create tangible value for all stakeholders - brand, client and the consumer.]]></description>
			<pubDate>Fri, 20 May 2011 11:24:51 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Why do we believe the Big Fat Lies about Internet Marketing?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4488</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4488</link>
			<description><![CDATA[I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you&rsquo;re most likely telling yourself about Internet Marketing right now.&nbsp; Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.]]></description>
			<pubDate>Thu, 19 May 2011 08:07:29 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Get Your Brochures To The Big Leagues]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4470</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4470</link>
			<description><![CDATA[Getting to the big leagues in brochure printing is easy enough. You just  need to do everything right and within professional standards, from  layout to the printing itself.    Let me teach you where you will need to focus your attentions on to make  sure that your color brochures can make it to the big leagues. Just  follow the tips below. It should be a cinch for you.]]></description>
			<pubDate>Thu, 12 May 2011 12:33:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Idiotic Pursuit: chasing 550 million Facebook users]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4383</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4383</link>
			<description><![CDATA[Many companies are seduced by both the 'allure' of Facebook and&nbsp;its 550 million users.&nbsp;Facebook is constantly in the news, trade publications overflow with Facebook marketing tactics and everybody seems to be on it.&nbsp;Who can blame&nbsp;business managers&nbsp;for rushing into creating Facebook profiles, fan pages and constant updates? But&nbsp;is Facebook the salvation for your marketing blues?&nbsp;Sorry but I say probably not.&nbsp; Read why.]]></description>
			<pubDate>Mon, 02 May 2011 09:27:26 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[BETWEEN CULTURE AND BRANDING: PERSPECTIVES FROM AFRICA]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4417</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4417</link>
			<description><![CDATA[This piece is premised on the realization that Brands are a cultural phenomenon, which means that they should be expected to behave in a similar manner to culture itself. Consequently, just as culture is never static, successful brands cannot be static otherwise they will be left behind and will die. In the same way culture also adapts to its surroundings, brands are expected to adapt to their environments]]></description>
			<pubDate>Mon, 02 May 2011 09:15:11 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Branding and Organizational Leadership - The Critical Nexus]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4410</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4410</link>
			<description><![CDATA[Presently, many more organizations and business concerns have come to appreciate the pivotal role the concept of branding plays in making the overall outlook of their organizations (from a corporate perspective) and also their offerings (i.e. products and services) much &nbsp;more desirable to target markets and stakeholder.This article underscores the imperativeness of brand leadership right from the top cadre of the organizational hierarchy]]></description>
			<pubDate>Mon, 25 Apr 2011 08:58:11 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Choosing context over friendship to filter the social web]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4395</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4395</link>
			<description><![CDATA[Working on the social web is necessary, inspiring and confounding. Especially now with the noise and chatter making true connections all the more difficult. One solution is to work at the intersection of the interest graph and the behavioral drive to share relevant information forward.This is a choice of context over friends graphs, ingestible content over curated links and a new approach to building a market for your business on the social web.]]></description>
			<pubDate>Tue, 19 Apr 2011 11:46:23 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Righthaven Lawsuits a Reminder to Watch Your Website P's and Q's]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4382</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4382</link>
			<description><![CDATA[Think that "trolls" are limited to the worlds of fairy tales and patent lawsuits?&nbsp; Wrong.&nbsp; Righthaven, a Las Vegas company formed last Spring that is commonly referred to as a "copyright troll," has brought more than 230 lawsuits alleging copyright infringement over the Internet.&nbsp; Righthaven does not send cease and desist letters-it goes straight for the jugular with a lawsuit.&nbsp; Its strategy is simple-find Internet uses of newspaper articles and photographs that it believes are infringing; purchase the copyright ownership rights from the content owner (in most cases, the Denver Post and the Las Vegas Review-Journal); register the materials with the U.S. Copyright Office; file suit against users of the material; and go after the cash.&nbsp; The quick registration carries with it two very large sticks-the abilities to sue in federal court and seek statutory damages in an amount of up to $150,000 per infringed work.&nbsp; Many of the defendants have deemed it cheaper and less disruptive to settle with Righthaven rather than fight what ultimately might have been a winning battle.]]></description>
			<pubDate>Mon, 18 Apr 2011 12:56:53 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Building a case for co-creativity in Marketing Communication: for the good of the Brand]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4381</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4381</link>
			<description><![CDATA[Recent trends indicate that Consumers have become wary and increasingly suspicious as far as the entire concept of &lsquo;marketing' is concerned.&nbsp; Today's reality is that we're struggling to reach skeptical audiences that have become largely jaded by our traditional brand communications. Our targets are trust-starved and are erecting and fortifying their psychological defences against commercial &lsquo;onslaughts'. Contemporary marketing strategy therefore clearly necessitates a departure from many of the marketing industry's current ideas, perceptions and techniques which have for long held sway.]]></description>
			<pubDate>Thu, 14 Apr 2011 13:01:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Media Buyers Should Be Watchdogs Too]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4379</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4379</link>
			<description><![CDATA[Media buying works in three phases: the plan, the placement and the reconciliation. A lot of time and energy are spent discussing the importance of finding the right media, reaching the right target audience and repeating the ad frequently enough to make an impact. These aspects of media buying is where a lot of agency expertise comes in to play.]]></description>
			<pubDate>Thu, 14 Apr 2011 12:18:54 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Are Consumers Drowning in a Sea of Brands?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4378</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4378</link>
			<description><![CDATA[Recently, I took note of the brand name on every single product I used in one day. The result was staggering, which (as a marketing professional) made me wonder if consumers are drowning in a sea of brands. And if so, how can keep the products we promote relevant and top-of-mind with our target audience?]]></description>
			<pubDate>Thu, 14 Apr 2011 08:11:41 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[From The Gut]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4377</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4377</link>
			<description><![CDATA[Innovation on any level is inherently nerve-racking.&nbsp; By definition innovators are charting a new course without the benefit of personal past experience or the opportunity to learn from others' mistakes.]]></description>
			<pubDate>Thu, 14 Apr 2011 08:11:38 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Stupid SEO Mistakes That Can Kill Your Search Campaigns]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4340</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4340</link>
			<description><![CDATA[ComScore's "State of the Internet" report confirmed that there were over 212 million Americans using the Internet to seek out informational content.&nbsp; You are doing your organization and your bottom line a huge disservice if consumers cannot find your brand online. The science of search marketing is not simple. However, there are several simple SEO mistakes that should never happen, no matter what your level of expertise.&nbsp; Below are 7 SEO mistakes that can kill your search campaigns, and your brand's reputation.]]></description>
			<pubDate>Fri, 01 Apr 2011 13:23:09 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Court Eases Trademark Infringement Rules for Keyword Advertising]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4329</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4329</link>
			<description><![CDATA[On March 8, 2011, the Ninth Circuit in Network Automation, Inc. v. Advanced Systems Concepts, Inc., No. 10-55840, provided much needed clarification of how courts should approach cases of alleged trademark infringement involving Internet keyword advertising. The Ninth Circuit concluded that the district court abused its discretion by failing to weigh the various likelihood of confusion factors flexibly to match the facts of the case, and vacated the district court&rsquo;s preliminary injunction. ]]></description>
			<pubDate>Fri, 01 Apr 2011 09:05:17 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Responsible Use of Data Helps Grow Our Industry]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4321</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4321</link>
			<description><![CDATA[Last week at the Interactive Advertising Bureau&rsquo;s (IAB) Annual Leadership Meeting, &ldquo;The People vs. Data,&rdquo; the IAB made announcements on two very important issues for their members.First, the IAB board of directors adopted a Code of Conduct, furthering its member&rsquo;s commitment to the self-regulation initiative for online behavior advertising that has become a national topic of interest. This comes in conjunction with the Better Business Bureau&rsquo;s (BBB) announcement of their goal to ensure that all people in the industry are compliant with current behavioral guidelines. Second, they announced the formation of the Data Council, which will be dedicated to bringing transparency to the methods in which the industry gathers and uses data for the purpose of interactive advertising. As an industry marketer and member of the group who helped shape the new IAB Code of Conduct, I am thrilled and proud to see this all put into action.]]></description>
			<pubDate>Thu, 24 Mar 2011 13:40:30 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Call To Action Important In Business Cards]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4206</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4206</link>
			<description><![CDATA[When someone hands you their card, chances are you have put it straight into your pocket and have not even looked at it. Sometimes you even completely forgot about it only to find it in the trash. But if you put a strong call to action on your card, you can easily turn your card from being forgotten into something kept and remembered.]]></description>
			<pubDate>Mon, 07 Mar 2011 08:08:45 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Essential Steps to Be Followed for a Successful SEO Campaign: SEO Mantras]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4210</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4210</link>
			<description><![CDATA[The actual number of links to your site is not the only variable used to  calculate your link popularity. The search engines also examine the relevance of the links to  the subject matter of your site. For example, if a website that sells vitamins  has 4,000 inbound links, but the source of most of the links are websites that  have nothing to do with vitamins, then the algorithm that search engines use to  determine link popularity will take that into account, and the link popularity  score will not be very good.]]></description>
			<pubDate>Thu, 24 Feb 2011 12:54:31 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Running A Brochure Marketing Campaign Effectively]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4207</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4207</link>
			<description><![CDATA[Do you want to know how to run a brochure marketing campaign effectively? Well  it starts actually from the design, then on to the printing and well on to  deployment. So let me teach you systematically how to really make your  brochure printing work and succeed in your marketing campaign. I have listed  down below all the steps that you will want to take, to run your marketing  campaign properly.]]></description>
			<pubDate>Thu, 24 Feb 2011 12:53:43 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Dollars and Sense Behind Joint Ventures]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4212</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4212</link>
			<description><![CDATA[As there are numerous good reasons both business wise and financial, to create a joint venture with a company that has a great complementary  capabilities and resources, such as distribution channels, new technologies or  finance, joint ventures are becoming an increasingly popular way for different  companies to build strategic alliances. In a Joint venture, two or more  parent companies agrees to share capital, technology, human resources, risks and  rewards in a formation of a new entity under shared managerial power.]]></description>
			<pubDate>Thu, 24 Feb 2011 12:53:37 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Promotional Products for Startup Companies]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4211</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4211</link>
			<description><![CDATA[Startup companies, or businesses still in the early stages  of operation, are prime candidates to take advantage of the benefits that  promotional products have to offer. Breaking into a competitive marketplace is  difficult even in the best of times, as there are bound to be plenty of  established companies already targeting your prospective customers. To hasten  the pace with which you make a name for yourself in your focal industry,  promotional products can spread your communication message efficiently and  effectively with minimal up-front investment on your part. By educating yourself  about consistently top performing promotional products, you can launch a  proactive campaign to reach out to your desired investors and/or end users.]]></description>
			<pubDate>Thu, 24 Feb 2011 12:53:22 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Compare Your Brochures Competitively]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4208</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4208</link>
			<description><![CDATA[What really makes a great color brochure? When you compare two types of  professional brochures, which kind of brochure printing wins out? It can  sometimes be hard to judge color brochures competitively. This is especially  true when you are trying out your own kind of printing since it will be hard to  know what is great or competitive and what is just too much and crazy.  Therefore, to help you out, I am going to teach you how to judge competitively.  By judging, using the criteria below, it should be easy to determine which is  better or best. Hopefully this helps you out to gauge where your own lie in the  competitive scale, giving you some indications of where you need to focus on to  improve them.]]></description>
			<pubDate>Fri, 04 Feb 2011 15:08:29 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Use Google Analytics To Your Great Advantage]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4209</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4209</link>
			<description><![CDATA[Google analytics is really a helpful application you can add to your internet  site webpages to learn beneficial information. This info will help you tweak  your internet site and your business. We will look into some of the information  Google Analytics offers and just how you can use this information to your  gain.]]></description>
			<pubDate>Fri, 04 Feb 2011 14:58:12 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Different Ways To Optimize Your Color Brochures]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4202</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4202</link>
			<description><![CDATA[Optimizing your brochure printing for the best possible results is not easy. It  is not just making the finished print product look beautiful. True  optimization comes from picking the right choices in design, content and  printing. For you to do this yourself, you will want to do some important tasks  that will hone all the important elements in your color brochures for the best  and most possible result. Let me give you five of the most importaOptimizing your brochure printing for the best possible results is not easy. It  is not just making the finished print product look beautiful.]]></description>
			<pubDate>Fri, 04 Feb 2011 14:17:54 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[An Overview of LinkedIn Company Pages]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4172</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4172</link>
			<description><![CDATA[If you aren&rsquo;t already taking advantage of LinkedIn&rsquo;s company pages, now is the time to start. LinkedIn company pages are essentially a profile page for your business. They are a great way to present your business to LinkedIn members.&nbsp;]]></description>
			<pubDate>Tue, 25 Jan 2011 09:32:41 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Creating a Custom Welcome Page on Facebook]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4164</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4164</link>
			<description><![CDATA[A lot of businesses are missing out on a great opportunity by not having a custom landing page for their Facebook fan page. Most Facebook pages look the same in design and layout. For people to &ldquo;Like&rdquo; your page you need to stand out among the competition. Custom landing pages allow you to do just that.]]></description>
			<pubDate>Wed, 19 Jan 2011 14:02:20 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Optimizing Your Facebook Profile Picture]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4163</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4163</link>
			<description><![CDATA[There are many ways to optimize your Facebook page but one of the easiest ways to do this is to utilize your profile picture space. Many people do not realize that Facebook actually allows for a profile picture to be up to 200 pixels wide by 600 pixels tall!]]></description>
			<pubDate>Wed, 19 Jan 2011 13:46:17 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The One Way To Get Thousands in No-Cost Advertising From Major Media]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4131</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4131</link>
			<description><![CDATA[The only thing more elusive than the pot of gold at the end of the rainbow are  free ads. There's a rumor that you can get free TV commercials -- but I've never  found them. There's a rumor you can get ads and not pay for them if you don't  make sales -- but good luck working out that deal. And the "free ads in  newspapers nationwide" usually turns out to be in very small publications that  hardly anybody reads.]]></description>
			<pubDate>Tue, 11 Jan 2011 09:15:34 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Where To Find Good Independent Affiliate Programs]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4130</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4130</link>
			<description><![CDATA[It seems that there are thousands of companies that have chosen to manage their own  affiliate programs rather than using companies like Linkshare or Commission  Junction. In fact, our friends at Five Star Affiliate Programs tracked a  posting on a UK affiliate forum where they are wondering if the networks deserve  their 30% commission. Great Question.]]></description>
			<pubDate>Tue, 11 Jan 2011 09:13:54 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[What Is Forum Posting And How Can It Improve a Website's SERPs?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4110</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4110</link>
			<description><![CDATA[Forum Posting/Signature is an efficient and easy way to get good number of  one-way links to your website. The process of creating a link pertaining to your  site with anchor text in the signature line of your posting is called forum  posting. The forum posting can either be done by individual site owners  or one can avail such a service where SEO service providing companies offer  forum posting services where the professional staff of the company will write  postings for you and also reply to old threads on your behalf.]]></description>
			<pubDate>Tue, 28 Dec 2010 15:57:32 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[SEO for Multilingual Sites]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4106</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4106</link>
			<description><![CDATA[The internet has tightly knit the world with information obtainable within milliseconds. Search Engine Optimization for the a number of sites ekes out info to users on the field of their interest. Having a global position has given rise to subject material in various languages used all around the world. There are a wide range of websites in languages other than English. But the uncertainty is does the search engine identify these sites?]]></description>
			<pubDate>Tue, 28 Dec 2010 14:10:54 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Cultivating Loyal Customers for Your Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4076</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4076</link>
			<description><![CDATA[There are many, many different components that go into your company's  advertising campaign. You probably run ads in newspapers, perhaps even  in consumer magazines. If you have a relatively large advertising  budget, you might record radio ads or, if you are really fortunate,  television ads. You probably also send out literature to past customers  or prospective customers. All of these components work together towards  one goal: getting more customers and, thus, increasing sales.]]></description>
			<pubDate>Tue, 28 Dec 2010 13:21:05 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[6 Ways to Write Good SEO Content]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4075</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4075</link>
			<description><![CDATA[In order to write the best SEO content, first  write a draft without consideration for the technical details; this will  let you make sure that the content is completely relevant, that you are  using the most effective keywords and lists, and that you are  integrating effective links into your work and then give you the  opportunity to proofread.]]></description>
			<pubDate>Mon, 13 Dec 2010 13:57:40 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Getting Leads in Network Marketing - Get the Secret to Success]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4074</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4074</link>
			<description><![CDATA[Network marketing has been becoming more and more popular. People from all over the world are choosing to use it as their vehicle to accomplish their dreams. But because of this a problem has arisen. How to get a constant flow of new leads for a network marketing business so that the owner can grow it to become a success?]]></description>
			<pubDate>Fri, 19 Nov 2010 10:09:51 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Monitor and Manage Your Google Rankings With Ease]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4073</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4073</link>
			<description><![CDATA[Keeping track of where your website ranks on Google for important  keywords and keyword phrases can be a full time job. Although many tools  exist for monitoring search engine position, properly evaluating SEO  performance requires a disciplined approach.]]></description>
			<pubDate>Fri, 19 Nov 2010 09:46:33 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Social Media Promotion Tips For Small Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4072</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4072</link>
			<description><![CDATA[In case you missed the memo, traditional  advertising and marketing methods are on their way out as more and more  consumers turn to the Internet to find the products and services they  need. But promoting your business online involves far more than simply  creating a website. You need to make a connection with your audience,  and the best way to do that is by effectively using social media  promotion.]]></description>
			<pubDate>Mon, 08 Nov 2010 12:56:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Do's and Don'ts of Link Building]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4071</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4071</link>
			<description><![CDATA[It is necessary to place your keywords in the text of your anchor text  i.e. your link, because this link is used by other sites to send  visitors across to your site. Though, it is a tedious process with  directories until and unless your company name contains your keywords.  With substantial increment in your keywords, you may contact everyone  linking to your website with a personalized request with regard to the  text used in your link.]]></description>
			<pubDate>Mon, 08 Nov 2010 12:52:40 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Understanding the Basics of Link Exchange]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4070</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4070</link>
			<description><![CDATA[Link Exchanging is the process of exchanging text links between  websites. Webmasters exchange links to improve traffic through numerous  inbound links or link popularity. Exchanging links is normally a free  process (unless you choose to a fee-based link exchange program), making  link exchanges cost effective. Another benefit of using a link exchange  program is that it helps improve search engine result placements.]]></description>
			<pubDate>Thu, 28 Oct 2010 09:36:29 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Five Tips for Creating Headlines That Get Attention]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4069</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4069</link>
			<description><![CDATA[The purpose of your headlines on your marketing vehicles is to grab the attention of the people who have an interest in what you are offering.  It should be the most prominent words on your marketing vehicle, or the opening line of your verbal presentation. Yes, verbal in-person presentations, as well as telephone presentations should all have headlines too.]]></description>
			<pubDate>Thu, 28 Oct 2010 09:31:38 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media Marketing Tips]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4068</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4068</link>
			<description><![CDATA[Internet Marketing is not as easy as we would expect it to be; especially when it comes to effective online business branding &amp; social media marketing within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing strategies provides increased online exposure and conversions. Get social networking tips from Internet Marketing Specialist Lea Charlton.]]></description>
			<pubDate>Mon, 18 Oct 2010 08:20:42 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Humor in Advertising: Smart or Not?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4067</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4067</link>
			<description><![CDATA[Small business advertisers almost universally  want to be clever in their advertising. Humor is the first thing they go  for, after clever word play. Is this a good advertising strategy?]]></description>
			<pubDate>Wed, 13 Oct 2010 08:40:27 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Ways to Improve the Stickiness of Your Website]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4066</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4066</link>
			<description><![CDATA[In order to create a loyal following, there are some basic principles you  need to consider. From first impressions to life-long membership, put  yourself in the shoes of your browsers and make their experience a  valuable one.//]]></description>
			<pubDate>Tue, 28 Sep 2010 09:02:59 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Measuring and Maximizing the ROI of Social Media Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4065</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4065</link>
			<description><![CDATA[With 400 million Facebook users and 60 million LinkedIn users, there's no question that your target audience is using social media.&nbsp; So, how do you use social media to effectively communicate with this audience, encourage action and track results?]]></description>
			<pubDate>Tue, 28 Sep 2010 08:58:11 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[15 Strategy Tips to Help Create a Magnetic Web Site]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4063</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4063</link>
			<description><![CDATA[1. Develop an Effective Marketing Strategy FIRST:This is the most important step when developing a Web site, and it's the one most novice Web site owners skip. You must have a clear and effective marketing strategy to design your Web site around...]]></description>
			<pubDate>Wed, 15 Sep 2010 12:51:43 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Effective Calls to Action]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4064</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4064</link>
			<description><![CDATA[For any website to convert potential customers into a sale or enquiry, it needs to have a distinct "call to action". This enticement should be aimed at engaging with your audience and encouraging them to leave their details, buy a product or spend more time discovering your website, hence, helping your business grow...]]></description>
			<pubDate>Wed, 15 Sep 2010 12:47:28 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Tips For Improving Your Website's Search Ranking]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4061</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4061</link>
			<description><![CDATA[If you&rsquo;re like many people in today&rsquo;s economy you may be thinking about starting your own business. Any new business needs a website and websites are only good if others can find them. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines..]]></description>
			<pubDate>Wed, 08 Sep 2010 16:51:46 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Confusion Surrounding the Word "Campaign"]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4062</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4062</link>
			<description><![CDATA[I often ask marketers to tell me about the integrated marketing  campaigns they are running. Their answers highlight a common misunderstanding of the word  &ldquo;campaign.&rdquo;&nbsp; Is the &ldquo;campaign&rdquo; a singular tactic?&nbsp; Or, is it something  more...]]></description>
			<pubDate>Thu, 02 Sep 2010 15:21:44 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Press Release SEO: Writing Press Releases Effectively for Search Engines]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4059</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4059</link>
			<description><![CDATA[Search engine optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms.&nbsp; In order to take full advantage of the Press Release Optimization PR Newswire builds into the distribution of each press release, it&rsquo;s important that you understand SEO practices and factors - and stay up to speed with shifting trends and tactics...]]></description>
			<pubDate>Mon, 23 Aug 2010 12:35:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Blog Post Writing: Six Fresh Ways to Get Started Writing Posts for a Blog]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4060</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4060</link>
			<description><![CDATA[So, you have finally set up your own blog. Congratulations, as this is  one of the most effective ways to mark your online presence and to  generate traffic. To make your blog work for you, you will need to fill  it up with great articles on a regular basis...]]></description>
			<pubDate>Wed, 18 Aug 2010 15:25:51 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[10 Simple Marketing Tipis to Guarantee You More Response]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4058</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4058</link>
			<description><![CDATA[In today's marketing world it is increasingly difficult to gain a customer's attention.&nbsp; Here are 10 tips to guarantee an increase in your marketing efforts response...]]></description>
			<pubDate>Thu, 05 Aug 2010 09:20:48 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Reputation Management: How to Manage Your Reputation Online]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4057</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4057</link>
			<description><![CDATA[If you've ever Googled your name, you know how important managing your  reputation online can be. Each day, thousands of individuals are  searching online for information about others simply by searching on  Google or other leading search engines. With information being so  readily available, managing your reputation is more important than ever...]]></description>
			<pubDate>Thu, 05 Aug 2010 09:14:30 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Key to Facebook Success]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4056</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4056</link>
			<description><![CDATA[Running a Facebook campaign is not as easy as it looks. This article  will teach you the keys to unlocking the marketing potential within  Facebook. Professional grade strategy creation and implementation is of  paramount importance for the success of a Facebook campaign. If your  strategy doesn&rsquo;t measure up, then you&rsquo;re essentially trying to cross the  Atlantic in a kayak...]]></description>
			<pubDate>Wed, 21 Jul 2010 12:46:33 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Mastering the Art of Writing a Good Tweet to Promote Your News]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4055</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4055</link>
			<description><![CDATA[Boosting the visibility of your message in Twitter searches is easy with  PR Newswire&rsquo;s Social Post&trade; news release distribution service. Simply  submit a news release summary (under 100 characters) with your full  release, and PR Newswire will post your message to followers of our  general and industry-specific Twitter accounts, along with a link back  to your news release...]]></description>
			<pubDate>Wed, 21 Jul 2010 10:43:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Cultivating Fans Online]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4054</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4054</link>
			<description><![CDATA[According to a Recording Industry of America survey, about 7 in 10 music  fans do not become aware of the news that their favorite performer has  released a new record. Substitute "new product" or "new service" in that  statistic and you have the plight of most businesses...]]></description>
			<pubDate>Thu, 08 Jul 2010 13:15:58 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[There's a Right Way and Wrong Way to Write a Customer Follow-up Letter]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4053</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4053</link>
			<description><![CDATA[A few years ago a client asked us to review a follow-up letter he was  mailing to his customers a few weeks after they had purchased one of his  products. He wasn't achieving any of the goals he had set for this follow-up  letter...]]></description>
			<pubDate>Wed, 07 Jul 2010 13:17:44 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Pay-Per-Click Meet Search Engine Optimization]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4052</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4052</link>
			<description><![CDATA[As I continue to work with companies seeking to improve the return of  their Internet marketing dollars, I&rsquo;ve gained a new appreciation for the  marriage of search engine marketing and search engine optimization...]]></description>
			<pubDate>Thu, 24 Jun 2010 08:49:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Just the FAQ's: Why a FAQ is One of Your Hardest Working Marketing Tools]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4051</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4051</link>
			<description><![CDATA[FAQ pages are quickly becoming a standard convention for service firm  websites. But in this article I&rsquo;d like to broaden your appreciation of a  FAQ page to what I believe it really is: a high-return, low-cost  marketing tool that can address a broad range of marketing, sales and  service tasks...]]></description>
			<pubDate>Thu, 24 Jun 2010 08:42:42 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Effective Online Planning Drives Business Growth]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4050</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4050</link>
			<description><![CDATA[Online planning is, first and foremost, essential to reaching your online goals, whether they are to drive gains in market share, brand awareness, lead acquisition or to develop a community of advocates around your mission. Planning requires not only a thorough analysis of your direct competitors...]]></description>
			<pubDate>Mon, 14 Jun 2010 09:13:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[13 Ways to Create a Catchy Marketing Concept]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4049</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4049</link>
			<description><![CDATA["IRS Statistics confirm Batmen and Robins Outpacing Lone Rangers."  That's the headline of an article in Home Business Magazine that  caught my eye some time back. I'll bet it arouses your curiosity, too...]]></description>
			<pubDate>Wed, 09 Jun 2010 11:41:38 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Easy Way to Build a Viral E-book That Brings You Traffic]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4048</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4048</link>
			<description><![CDATA[Every time I release a free e-book to my subscribers, I get great  feedback about how awesome I am and how they could NEVER create anything  so cool...]]></description>
			<pubDate>Thu, 27 May 2010 12:01:49 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Top 10 Marketing Tips of All Time]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4047</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4047</link>
			<description><![CDATA[With more than a decade of experience in marketing, ranking from  pay-per-click to direct mail, I&rsquo;ve seen a lot of failures and far more  successes when it comes to marketing...]]></description>
			<pubDate>Thu, 27 May 2010 11:56:35 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Using the Power of E-mail to Market Your Business]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4046</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4046</link>
			<description><![CDATA[If you think e-mail is just for keeping in touch with friends, or  forwarding pictures and funny stories, think again.&nbsp; E-mail is probably the biggest advancement in marketing since Johann  Gutenberg invented movable type for the printing press. Every business can use the power of e-mail to significantly increase its  marketing results...]]></description>
			<pubDate>Thu, 13 May 2010 08:59:26 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Mousetrap the World Has Been Waiting For?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4045</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4045</link>
			<description><![CDATA[Conceptually,  the theories of persona-building, positioning, and  messaging are easy to understand. &nbsp;However, sometimes it&rsquo;s  helpful for a marketing team to critique a real example and then discuss  the parallels to their own business... ]]></description>
			<pubDate>Wed, 12 May 2010 15:20:40 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Power of Brand Filters: Tips for Better Company and Product Naming]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4044</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4044</link>
			<description><![CDATA[Each week frustrated business owners call me, exhausted from their  latest company-naming marathon. They've spent dozens (if not hundreds)  of hours in valuable staff time churning out endless lists of ideas,  suggestions, brainstorms, etc...]]></description>
			<pubDate>Wed, 28 Apr 2010 09:47:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[A Five Step Plan To Finding More Customers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4043</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4043</link>
			<description><![CDATA[If your business is like most it could use more customers. More  customers equal more revenue and profit and that's what all businesses  are after. So how does a business go about finding more customers?  You're probably sitting on a "gold mine" and don't even know it.]]></description>
			<pubDate>Tue, 27 Apr 2010 13:12:17 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How You Can Turn $25 into $4,000]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4042</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4042</link>
			<description><![CDATA[In addition to being one of the best marketers I know, my wife, Maria,  is also an expert organizer. Her Web site, Get Organized Now! is one of  the most popular and successful organizing sites on the Web...]]></description>
			<pubDate>Tue, 13 Apr 2010 15:31:47 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Start Your SEO Campaign With On Page Optimization]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4041</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4041</link>
			<description><![CDATA[Succeeding with search engine optimization is a function of  understanding the basics. Search engine optimization consists of two  different disciplines. The first is called on page optimization, what  you do on your web pages to succeed, and off page optimization. By  mastering both of these areas of optimization, you can have search  engine success...]]></description>
			<pubDate>Tue, 13 Apr 2010 15:12:43 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Transactional Email: Have You Considered the Opportunities?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4040</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4040</link>
			<description><![CDATA[When it comes to email  marketing we often overlook some of the less-obvious touch points  because we are so focused on the bigger campaigns...]]></description>
			<pubDate>Wed, 31 Mar 2010 08:26:52 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Newsletter Advertising - 3 Simple Tips to Successful Ezine Advertising]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4039</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4039</link>
			<description><![CDATA[There are many powerful ways to get targeted traffic to your website and  ezine advertising is on the top of that list. What follows are a few  tips to help you boost the results of your ezine advertising efforts...]]></description>
			<pubDate>Mon, 29 Mar 2010 16:05:49 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Time-Management Strategies For Social Networking]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4038</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4038</link>
			<description><![CDATA[One of the most common problems for small business owners is managing  their time when using social media marketing platforms.&nbsp; Many individuals feel that free marketing, specifically social media  marketing (Facebook, YouTube, MySpace, Twitter, etc), is too  time-consuming and overwhelming...]]></description>
			<pubDate>Wed, 17 Mar 2010 15:16:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Eliminating The Three Major Obtacles Between You and Your Prospects]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4037</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4037</link>
			<description><![CDATA[Your prospects are often confused about what they should do about their  problem.&nbsp; They may not be sure about what solutions are available, and which  solution would be the best for them...]]></description>
			<pubDate>Wed, 17 Mar 2010 15:08:44 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Article Marketing Made Simple]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4036</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4036</link>
			<description><![CDATA[In today's web world, one thing is clear. Content is still king. Writing  the right kind of content and disturbing that content, also known as  article marketing, can help you establish yourself as an expert and  improve your online marketing results...]]></description>
			<pubDate>Thu, 04 Mar 2010 09:10:32 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Tips for E-commerce Managers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4035</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4035</link>
			<description><![CDATA[In my ten years of experience providing strategy and overall online  marketing assistance to firms from small businesses to Fortune 100&rsquo;s , I  have come to realize e-commerce managers of small and mid-sized  businesses (whether brick and mortar with an online storefront or a  pure-play with an e-retail model) face very similar challenges...]]></description>
			<pubDate>Thu, 04 Mar 2010 08:54:58 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Why Customer Testimonials Still Are The Best Ads]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4034</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4034</link>
			<description><![CDATA[Somebody asked me if I could consider myself a marketing expert.  Absolutely not, I replied. But if expertise is all about familiarity,  then just about everybody would qualify. Now, imagine a situation where  your customers make their own ads. This idea has lately been toyed  around. Is it effective...]]></description>
			<pubDate>Thu, 11 Feb 2010 10:59:23 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[On-Page Optimization Techniques to Take Your Rankings to the Next Level!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4033</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4033</link>
			<description><![CDATA[After you've selected the keywords you want to optimize your website  for, you need to focus on what is called on-page optimization. On page  optimization is what you do on your website pages to improve organic  rankings. The good news is that through years of research and  experimentation I have identified the most important on page factors for  improving organic rankings...]]></description>
			<pubDate>Thu, 11 Feb 2010 10:56:44 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Online Marketing and The Importance of Planning]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4031</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4031</link>
			<description><![CDATA[I have seen too many good people attempt an online business without a well-researched plan. The results have been disastrous--major investments lost, business failures, and even broken marriages.&nbsp; As a veteran of online marketing for both web-only (pure play) businesses and traditional firms that use the web as a vehicle in their marketing mix, I have witnessed both failures and successes online...]]></description>
			<pubDate>Mon, 08 Feb 2010 11:57:14 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Networking Landing Pages: How to Turn Your Social Networking Friends into Customers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4032</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4032</link>
			<description><![CDATA[Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos.&nbsp; Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it...]]></description>
			<pubDate>Thu, 04 Feb 2010 09:53:13 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Turn Your Website Browsers Into Paying Customers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4029</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4029</link>
			<description><![CDATA[Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in a number of ways...]]></description>
			<pubDate>Thu, 21 Jan 2010 09:29:20 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[What Marketers Can Learn from Miles Davis]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4030</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4030</link>
			<description><![CDATA[I&rsquo;m listening to Miles Davis&rsquo; Kind of Blue and pondering one of life&rsquo;s deep questions: what defines great jazz?&nbsp;&nbsp; We all know great jazz when we hear it.&nbsp; But why exactly is his music so good while jazz performed by so many other jazz musicians just doesn&rsquo;t quite measure up?&nbsp; The simple answer for me is this: it&rsquo;s his bands&rsquo; ability to listen to each other and the spaces between the notes...]]></description>
			<pubDate>Tue, 19 Jan 2010 15:35:15 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[You Are NOT George Clooney - So Get Your Social Networking Act In Gear]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4028</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4028</link>
			<description><![CDATA[When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: "I'd rather have a prostate exam than a Facebook page."]]></description>
			<pubDate>Thu, 07 Jan 2010 10:07:28 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Crucial Features of Link Building for SEO]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4027</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4027</link>
			<description><![CDATA[Links are the connection between two pages across the web. In fact, all the webpages available on the internet are connected via one or more links. These links play a crucial role in the search engine optimization as the search engines count on the links to award the webpages for their relevance and credibility...]]></description>
			<pubDate>Thu, 07 Jan 2010 09:52:08 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Improve Search Engine Rankings With Proper Keyword Research]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4025</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4025</link>
			<description><![CDATA[The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I&rsquo;ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited...]]></description>
			<pubDate>Wed, 16 Dec 2009 12:26:44 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Lead Generation Through Email Marketing - 7 Ways to Increase Response to Your Emails]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4026</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4026</link>
			<description><![CDATA[If you really want to add power to your email campaign, while increasing response, there are a few simple tips to follow which will increase your reader's sense of interest and your click-through rate, thus increasing the number of leads generated or sales made...]]></description>
			<pubDate>Wed, 16 Dec 2009 12:26:30 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Weed Out Your Social Media Following]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4024</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4024</link>
			<description><![CDATA[Social media success is not achieved simply by adding thousands of unknown followers to your contacts. When you focus on numbers only, you invite in a fair share of unwanted spam and junk followers...]]></description>
			<pubDate>Wed, 02 Dec 2009 08:50:13 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[What is Social Bookmarking and Why is it a Useful Marketing Technique?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4023</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4023</link>
			<description><![CDATA[Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to &ldquo;Add to Favorites&rdquo; or &ldquo;Bookmarks&rdquo; that you are most familiar with using your web browsers like Firefox or Explorer. The bookmarks you create are stored on your computer though. Social bookmarking allows you to store the information online, so you can access it anywhere, anytime...]]></description>
			<pubDate>Wed, 02 Dec 2009 08:38:22 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Free Shipping - Vendor and Consumer Perspectives]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4022</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4022</link>
			<description><![CDATA[Our sister company Experian CheetahMail released an insightful white paper on the topic of free shipping email offers (download the paper here). Among several interesting findings, the paper provides some seasonality data on the percentage of clients that sent free shipping offers by quarter...]]></description>
			<pubDate>Thu, 19 Nov 2009 12:13:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Improve Your Online Conversion by 300% or More]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4021</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4021</link>
			<description><![CDATA[Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I&rsquo;ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list...]]></description>
			<pubDate>Wed, 18 Nov 2009 15:05:13 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Powerful Steps to PodCast Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4019</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4019</link>
			<description><![CDATA[Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed...]]></description>
			<pubDate>Mon, 16 Nov 2009 10:06:23 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Mobile Marketing Companies - Easily Reaching a Target Audience]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4020</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4020</link>
			<description><![CDATA[Marketing is a complex business loaded with statistics, strategies, and formulas. The internet is the hottest marketing venue going right now, but learning the intricacies of keywords and search engine optimization can be a daunting task for those just starting out...]]></description>
			<pubDate>Mon, 16 Nov 2009 09:59:25 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Maybe Your Creative is Just Not That Into You]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4018</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4018</link>
			<description><![CDATA[Several years ago Greg Behrendt and Liz Tuccillo wrote a book about relationships called He's Just Not That Into You. Mostly it was advice to women about when to move on in a relationship that's not working out. The same can be said about relationships between a creative and their clients...]]></description>
			<pubDate>Thu, 22 Oct 2009 13:46:04 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Most Important Aspect of Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4017</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4017</link>
			<description><![CDATA[One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?&nbsp; Without hesitation I replied, "Testing".]]></description>
			<pubDate>Wed, 21 Oct 2009 13:48:15 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Linking Strategies that Work]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4016</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4016</link>
			<description><![CDATA[One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.&nbsp; However, as a certified Web CEO professional, and someone who also uses only "white hat" optimization strategies, I see people make a lot of mistakes when using this technique...]]></description>
			<pubDate>Tue, 06 Oct 2009 15:44:47 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Keep Your Company Branding Current (And Profitable!)]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4015</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4015</link>
			<description><![CDATA[The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and "different-er" than before. Take mobile texting for example. All three of my teenagers live on it, spelling out each cryptic message in a matter of nanoseconds. They prefer it to email, or worse yet, utilizing verbal communication technology (formerly known as "making a phone call"). But they are the new norm, the reality of the marketplace...]]></description>
			<pubDate>Tue, 06 Oct 2009 15:33:26 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Make Sure Your Website is Right Before You Advertise]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4001</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4001</link>
			<description><![CDATA[Recently a customer spent a pretty hefty sum of money to promote his web site. I knew something was wrong when he contacted me three weeks later saying he hadn't sold a single product...]]></description>
			<pubDate>Mon, 05 Oct 2009 10:53:39 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Eight Tips For Successful Membership Marketing Campaigns]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4014</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4014</link>
			<description><![CDATA[Membership is a "push" product. This means that prospects need to be pushed or encouraged to join. That is why direct response media like direct mail and email are the channels of choice to acquire new members...]]></description>
			<pubDate>Wed, 23 Sep 2009 16:08:14 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Top 5 Search Engine Ranking Factors: Pay Attention!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4013</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4013</link>
			<description><![CDATA[As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues...]]></description>
			<pubDate>Wed, 23 Sep 2009 15:57:07 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Pre-Selling In Affiliate Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4007</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4007</link>
			<description><![CDATA[There are many entrepreneurs today who are earning thousands of dollars each month. They have found financial freedom. And when asked what they exactly do with their online business, their answer is affiliate marketing. But what makes many entrepreneurs successful in affiliate marketing...]]></description>
			<pubDate>Mon, 21 Sep 2009 11:01:44 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Take Dead Aim at Your Target Market]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4012</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4012</link>
			<description><![CDATA[What's the single most important factor in the success of a marketing campaign? How clever the advertisements are? How good the product or service is? The price being charged...]]></description>
			<pubDate>Tue, 01 Sep 2009 11:50:18 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Web Copy That Attracts Ideal Clients]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4011</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4011</link>
			<description><![CDATA[Is it possible to attract an ideal client just by web copy? We all know that a website needs to be easy to navigate and pleasing to the eye, but how does copywriting on a web page help you find an ideal client...]]></description>
			<pubDate>Tue, 01 Sep 2009 09:09:47 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Newsletter Domain Name Registration - 3 Reasons It Increases Your Sign-ups]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4010</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4010</link>
			<description><![CDATA[Did you know that you can increase your newsletter sign-ups by simply registering your newsletter name domain? Here are 3 reasons why it's effective...]]></description>
			<pubDate>Wed, 19 Aug 2009 15:47:08 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Start Your Own Blog In 3 Easy Steps]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4009</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4009</link>
			<description><![CDATA[Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I&rsquo;ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience, but engaging in meaningful dialog. Starting a blog is easy...]]></description>
			<pubDate>Wed, 19 Aug 2009 15:37:25 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Want the Best Advertising Bang for Your...Free?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4008</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4008</link>
			<description><![CDATA[New marketers often come online, hoping to make their fortune, but the success rate is slim. According to Ken McArthur at AffiliateShowcase.com, it&rsquo;s only 5%. The reasons for that difference between the successful and the unsuccessful are myriad, but one reason is that folks don&rsquo;t advertise enough or in the right ways...]]></description>
			<pubDate>Wed, 05 Aug 2009 15:45:28 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Bing Search Engine Optimization]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4006</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4006</link>
			<description><![CDATA[Now that new search engines like Bing are being talked about more readily, it&rsquo;s clear that people want to know how to optimize for Microsoft&rsquo;s latest introduction to search. Those who visit Bing will find that the site provides general search and a category search...]]></description>
			<pubDate>Thu, 23 Jul 2009 09:37:29 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Newsletter Publishing - Five Different Ways to Make Money with Your Newsletter (Ezine)]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4005</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4005</link>
			<description><![CDATA[Publishing an ezine is one of the easiest ways to get publicity and a great deal of deals. If you see that things are not moving in the right direction after about 5-6 months, it is time you took a look at your ezine and fine tune it to bring in more money...]]></description>
			<pubDate>Thu, 23 Jul 2009 09:33:38 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Secrets From Top Affiliate Marketers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4004</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4004</link>
			<description><![CDATA[So, you're thinking about affiliate marketing. Is it right for you and your business? What do you know about affiliate marketers? How do you find products to sell? Look no further...]]></description>
			<pubDate>Thu, 09 Jul 2009 08:52:01 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Is SEO Really Free?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4003</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4003</link>
			<description><![CDATA[I&rsquo;m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be based on the number of web properties you&rsquo;re managing, how much work there is to do, and who will be doing the work for you...]]></description>
			<pubDate>Tue, 07 Jul 2009 10:39:25 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Five Steps to Marketing Your Business with Text Messaging]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4002</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4002</link>
			<description><![CDATA[I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice...]]></description>
			<pubDate>Wed, 24 Jun 2009 15:39:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Identifying Brochure Problems]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=4000</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=4000</link>
			<description><![CDATA[Are you having trouble with your color brochures? Did you spend all that time, money and effort in brochure printing only to discover that they are not giving you the results that you want? Well there are several key factors why brochure printing can fail...]]></description>
			<pubDate>Thu, 11 Jun 2009 13:05:21 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Where Has All The Good Marketing Gone?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3999</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3999</link>
			<description><![CDATA[I don&rsquo;t know about you, but I feel like there is a scarcity of good marketing today. What do I mean &ldquo;good marketing?&rdquo; You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me in the last couple of years has been from Apple. How do I know...]]></description>
			<pubDate>Wed, 10 Jun 2009 16:31:09 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Maximizing Audience Acquisition Regardless of the Economy]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3997</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3997</link>
			<description><![CDATA[In&nbsp; uncertain&nbsp; times,&nbsp; it&nbsp; is&nbsp; important&nbsp; to&nbsp; return&nbsp; to&nbsp; the&nbsp; basics&nbsp; of&nbsp; audience&nbsp; acquisition&nbsp; for&nbsp; your&nbsp; next&nbsp; conference&nbsp; or&nbsp; meeting.&nbsp; It&nbsp; has&nbsp; been&nbsp; said&nbsp; before,&nbsp; but&nbsp; worth&nbsp; saying&nbsp; again&nbsp; that&nbsp; when&nbsp; it&nbsp; comes&nbsp; to&nbsp; driving&nbsp; attendance&nbsp; at&nbsp; conferences,&nbsp; &ldquo;Content&nbsp; is&nbsp; King.&rdquo;&nbsp; All&nbsp; of&nbsp; the&nbsp; fancy&nbsp; marketing&nbsp; strategy&nbsp; in&nbsp; the&nbsp; world&nbsp; won&rsquo;t&nbsp; save&nbsp; your&nbsp; event&nbsp; if&nbsp; nobody&nbsp; sees&nbsp; it&nbsp; as&nbsp; worthwhile&nbsp; and&nbsp; relevant...]]></description>
			<pubDate>Thu, 28 May 2009 15:20:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Profitable Affiliate Marketing Using Incentive Offers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3998</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3998</link>
			<description><![CDATA[The biggest companies want to sell their products and services on the Internet. One of the best ways to market their products and services online is by offering a commission to website owners. This is done by setting up an affiliate program where webmasters can pick up the links to offers and promote them on their web sites in exchange for affiliate commissions for each sale made...]]></description>
			<pubDate>Thu, 28 May 2009 15:03:28 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Marketing Relevance Imperative]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3996</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3996</link>
			<description><![CDATA[Confronting an ad-averse audience, how have major advertisers and ad agencies responded?&nbsp; With more unwelcome, and in some cases underhanded, tactics &ndash; pandering ads, manipulative word-of-mouth campaigns, contracts that require a publisher to pull their ads if the publication prints a negative editorial about them...]]></description>
			<pubDate>Fri, 15 May 2009 08:32:01 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Start Your Own Blog In 3 Easy Steps]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3995</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3995</link>
			<description><![CDATA[Blogging is a great way to reach your audience, share your thoughts, and even help you with your Internet marketing. I&rsquo;ve been blogging for nearly 3 years and continue to enjoy the benefits of not only communicating with an audience, but engaging in meaningful dialog. Starting a blog is easy to do and pays huge dividends...]]></description>
			<pubDate>Fri, 15 May 2009 08:17:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Is Website Design That Important?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3994</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3994</link>
			<description><![CDATA[Ah, a website--the greatest marketing tool of the 21st century! Some small business owners believe all they need is a website. It doesn't really matter what the colors look like and if it's easy to navigate. It should be enough just to have a website that displays your product, right...]]></description>
			<pubDate>Thu, 30 Apr 2009 13:20:36 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Your Site Logs Can Help You Make A Ton Of Money]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3993</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3993</link>
			<description><![CDATA[I&rsquo;m a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month I&rsquo;ve been spending a lot of time working on this blog and re-orienting myself on the Net...]]></description>
			<pubDate>Thu, 30 Apr 2009 09:46:55 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How Customer-Focused is Your Website? Stalking the Narcissistic Web]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3992</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3992</link>
			<description><![CDATA[You&rsquo;re at a dinner reception. The stranger next to you      strikes up a conversation.&nbsp; It only takes a few minutes before you realize: &ldquo;This guy&rsquo;s      completely self-absorbed.&rdquo; No matter how hard you try, every topic leads      back to him. Soon, you find yourself inching away... ]]></description>
			<pubDate>Thu, 16 Apr 2009 09:07:50 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Marketing to Millennials]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3991</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3991</link>
			<description><![CDATA[The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable...]]></description>
			<pubDate>Thu, 16 Apr 2009 09:01:59 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Profit From Five Emerging Online Trends In 2009 - Part II]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3989</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3989</link>
			<description><![CDATA[What say we kick off 2009 on a positive, hopeful note?!  Thing is, right now, we're being so heavily bombarded by facts and figures pointing out how bleak this year is expected to be, that we're overlooking the GOOD things that are projected to happen in 2009...]]></description>
			<pubDate>Sun, 05 Apr 2009 18:14:52 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Profitable Affiliate Marketing Using Incentive Offers]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3990</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3990</link>
			<description><![CDATA[The biggest companies want to sell their products and services on the Internet. One of the best ways to market their products and services online is by offering a commission to website owners. This is done by setting up an affiliate program...]]></description>
			<pubDate>Wed, 01 Apr 2009 15:59:38 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Profit From Five Emerging Online Trends In 2009 - Part I]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3988</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3988</link>
			<description><![CDATA[What say we kick off 2009 on a positive, hopeful note?!   Thing is, right now, we're being so heavily bombarded by facts and figures pointing out how bleak this year is expected to be, that we're overlooking the GOOD things that are projected to happen in 2009...]]></description>
			<pubDate>Thu, 19 Mar 2009 11:25:27 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The Most Important Aspect of Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3987</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3987</link>
			<description><![CDATA[One of my colleagues recently asked me, out of all the aspects of marketing including online marketing, marketing strategy, Web 2.0, market research, etc., what was the most important?&nbsp; Without hesitation I replied, "Testing"...]]></description>
			<pubDate>Thu, 19 Mar 2009 11:16:30 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How You Can Make Writing Free Articles Pay Off!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3986</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3986</link>
			<description><![CDATA[Using articles as a marketing method does work. You can  convert more sales, generate significant traffic, increase your search engine  ranking and "brand" yourself an expert just by writing one or two articles every  month...]]></description>
			<pubDate>Wed, 04 Mar 2009 16:27:30 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Deadlines Have a Powerful Marketing Effect]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3985</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3985</link>
			<description><![CDATA[Sometimes, sales slump or fall into a rut. The causes may be economic or seasonal. But putting a deadline on your offers is a sure-fire way to put some pep back into your company's sales...]]></description>
			<pubDate>Tue, 24 Feb 2009 16:26:39 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Do You Know Who's Killing Your Email Marketing?]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3984</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3984</link>
			<description><![CDATA[Imagine you take a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one word. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime emotion here. Maybe even a dollop of disappointment...]]></description>
			<pubDate>Thu, 19 Feb 2009 15:03:47 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Use Article Marketing To Improve Your Website Ranking]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3983</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3983</link>
			<description><![CDATA[Article marketing is one of the most popular ways to improve your search  engine optimization efforts. With the introduction of article submission tools,  the task of distributing your articles across the Internet is easier than ever  before. There are a number of rules you should follow if you want to get the  most from your article marketing...]]></description>
			<pubDate>Tue, 17 Feb 2009 13:15:17 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[3 Steps to a Search Engine Compatible Site]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3982</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3982</link>
			<description><![CDATA[Is your web site search engine compatible? Despite all the misinformation out there, it's very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps..]]></description>
			<pubDate>Fri, 30 Jan 2009 15:08:38 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Revealing the Truth About Marketing to Women]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3981</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3981</link>
			<description><![CDATA[I know there are still some skeptics out there who may not understand why you should change your marketing to be more receptive to women. Do men even matter...]]></description>
			<pubDate>Fri, 30 Jan 2009 15:02:07 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Test Article]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3980</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3980</link>
			<description><![CDATA[This is a test article]]></description>
			<pubDate>Fri, 30 Jan 2009 14:24:36 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Pitching the Right Blogs the Right Way]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3979</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3979</link>
			<description><![CDATA[According to Technorati's State of the Blogosphere report released in April 2007, more than 70 million blogs were being tracked on the Web, while another 120,000 were being added every day. That amounts to a lot of touch points for your business to reach out to the public. Finding blogs that are relevant to your business is one challenge, while getting bloggers to write about your company or share a link is an entirely different game...]]></description>
			<pubDate>Fri, 09 Jan 2009 10:42:38 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Steps for Improving Your Email Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3978</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3978</link>
			<description><![CDATA[The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines...]]></description>
			<pubDate>Tue, 06 Jan 2009 14:08:28 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Psychological Triggers To Target]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3971</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3971</link>
			<description><![CDATA[Consumer's behavior is often consistent with their previous decisions. Therefore, if a customer says "yes" to an offer, make another offer that relates to the first. ]]></description>
			<pubDate>Mon, 05 Jan 2009 16:07:23 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Ways to Accelerate Your Earnings During an Economic Slowdown]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3968</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3968</link>
			<description><![CDATA[Businesses that are launched in hard times are better equipped to survive than the ones that grow bloated and fat during times of surplus spending.

But in order to thrive during an economic slowdown, you need to know how to do things the smart way, and not waste money you don't have on strategies that won't work.]]></description>
			<pubDate>Tue, 30 Dec 2008 10:40:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Recession Survival Wisdom]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3972</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3972</link>
			<description><![CDATA[To me the Ultimate Marketing Wisdom for surviving a recession, or any other business setback, is simply this...just don't quit!

Over the more than 35 years that I've been working in the marketing trade I've noted that persistence is the sole characteristic that typifies all successful businesses and individuals. Those who survive - whether they be organizations or individuals - unfortunately aren't always defined by their worthiness, talent, devotion to others, intelligence or beauty.]]></description>
			<pubDate>Tue, 30 Dec 2008 10:35:09 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Long Copy Versus Short Copy Face-Off]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3977</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3977</link>
			<description><![CDATA[It wasn't supposed to happen. But it usually does. Regular Joes want to know why copywriters write all that damn copy that "nobody reads".  I just returned from speaking at a record-breaking National Speakers Association chapter in Denver. And somehow we got off on the age-old long copy versus short copy debate... ]]></description>
			<pubDate>Thu, 18 Dec 2008 11:19:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Give Them a Reason to Rave About You ]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3975</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3975</link>
			<description><![CDATA[Referrals are one of the most cost-effective ways to market your business. But they don't come without effort, and they won't come if your services or products are just 'average.' It's the exceptional services and products that people rave about to their friends...]]></description>
			<pubDate>Thu, 18 Dec 2008 09:31:27 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[It's Time to Sell Hope!]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3976</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3976</link>
			<description><![CDATA[Here's a Marketing Wisdom tip that should be obvious to everyone after the recent Presidential election. If you want to win hearts and minds to your business, product or service, offer HOPE!]]></description>
			<pubDate>Wed, 03 Dec 2008 14:06:29 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[7 Ways to Improve The Stickiness Of Your Website]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3974</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3974</link>
			<description><![CDATA[Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever.]]></description>
			<pubDate>Wed, 03 Dec 2008 13:49:57 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Give Them a Reason to Rave About You ]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3973</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3973</link>
			<description><![CDATA[Referrals are one of the most cost-effective ways to market your business. But they don't come without effort, and they won't come if your services or products are just 'average.'

It's the exceptional services and products that people rave about to their friends, relatives and associates. ]]></description>
			<pubDate>Wed, 12 Nov 2008 14:11:35 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How To Write Web Content For Search Engine Optimization]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3969</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3969</link>
			<description><![CDATA[In the present era the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the web site. Without quality content on the site concept on search engine optimization is a myth. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you a few effective ways which will definitely help in persuading the users.]]></description>
			<pubDate>Fri, 31 Oct 2008 14:41:22 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Five Tips for Creating Headlines That Get Attention]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3970</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3970</link>
			<description><![CDATA[In order to get your prospects' and customers' attention, you have to offer them something that they want.]]></description>
			<pubDate>Tue, 14 Oct 2008 10:39:50 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[6 Essential Tips on Improving Your Website]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3967</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3967</link>
			<description><![CDATA[Your website is your virtual storefront. 
It is the place where many customer relationships begin. 
The following guidelines will help you enhance your website and encourage visitors to do business with you. 

1. Be a good host. 
Do not impose too much puffery and 'chest-beating' messages on your readers. Explain to them how you are going to solve THEIR problems and...]]></description>
			<pubDate>Wed, 17 Sep 2008 15:16:54 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[The 'Oh, Come On!' Test]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3966</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3966</link>
			<description><![CDATA[We recently ran across this gem on a bank's Web site: "To us, [our city] is not a 'market'... While some banks are looking to make a profit, we want to make a difference, one person at a time."

Perhaps, somewhere, someone was moved by this copy. All we were compelled to do, though, was ask how anyone could write such palpably self-serving drivel. Of course, we also already knew the answer: palpably self-serving drivel is beguiling. It charms and distracts while it infests copy. The bankers who approved that copy probably believed it. They had no clue that customers stumbling upon the line would either...]]></description>
			<pubDate>Wed, 17 Sep 2008 11:47:13 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Ways to Encourage Impulse Purchases with Online Marketing]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3965</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3965</link>
			<description><![CDATA[I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-things. As we walked toward the convention center, I told my husband, "There's one of those guys with a microphone in there, doing a demonstration. He gets people so excited they think they have to buy those things. They over-pay then never use them." I said this a bit smugly. I know of such things, so I wouldn't succumb. Yeah, right. This guy was good. So good, I came away with five ideas for increasing sales from impulse purchases and ideas on how they might be...]]></description>
			<pubDate>Thu, 04 Sep 2008 14:05:24 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[4 Pillars of a Successful Affiliate Website Part 2]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3963</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3963</link>
			<description><![CDATA[Today I'd like to "bust" a certain affiliate marketing myth that's been making the rounds since... well, since affiliate marketing started. 

Strategies #1 & #2 were included in Issue #1.  Below are strategies #3 & #4..]]></description>
			<pubDate>Wed, 27 Aug 2008 16:17:56 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Web 2.0 - What You Need to Know]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3962</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3962</link>
			<description><![CDATA[By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.]]></description>
			<pubDate>Thu, 21 Aug 2008 16:44:25 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[4 Pillars of a Successful Affiliate Website, Part 1]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3961</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3961</link>
			<description><![CDATA[Today I'd like to "bust" a certain affiliate marketing myth that's been making the rounds since... well, since affiliate marketing started. 

It goes something like this...]]></description>
			<pubDate>Thu, 21 Aug 2008 14:21:52 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[5 Ways to Encourage Impulse Purchases with Online Marketing, Part 1]]></title>
			<guid>http://www.associationofmarketing.org/articles/view.php?article_id=3964</guid>
			<link>http://www.associationofmarketing.org/articles/view.php?article_id=3964</link>
			<description><![CDATA[I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase...]]></description>
			<pubDate>Wed, 23 Jul 2008 14:57:31 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Write Copy That Sells]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174</link>
			<description><![CDATA[
In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad's core audience can change how various copywriting rules are implemented and used.
]]></description>
			<pubDate>Fri, 13 Apr 2012 13:50:05 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[10 Tips for Designing Great Surveys]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=154</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=154</link>
			<description><![CDATA[Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys.]]></description>
			<pubDate>Mon, 05 Mar 2012 13:35:46 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[22 Ways to Create Compelling Content When You Don't Have a Clue [Infographic]]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168</link>
			<description><![CDATA[
Visualize your way to new and relevant content!&nbsp; This infographic, based on blogger, Danny Iny&rsquo;s, 21 Ways to Create Compelling Content When You Don&rsquo;t Have a Clue, highlights great tips on creating and recycling content for your website or blog.]]></description>
			<pubDate>Tue, 21 Feb 2012 15:38:39 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Accelerating Sales & Marketing with Web Collaboration]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=67</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=67</link>
			<description><![CDATA[Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Because sales and marketing are key to maximizing growth, productivity and profits, those organizations are facing mounting pressure to create efficient, customercentric processes that provide increased reach and revenue while keeping costs under
control ? all as markets become more competitive and brands less distinguishable. To compete, companies must equip their sales and marketing teams with technology that can dramatically enhance productivity and drive innovation by improving the way they interact with customers, partners, suppliers and other employees. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:37 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Growing Your List with Email Append]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=68</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=68</link>
			<description><![CDATA[Is the success of your email marketing program limited by the size of your subscriber list? Email append, the
process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you havent considered it in the past, its time to take a look.

Perceptions about email append and the methods for doing it have matured over the past few years, and its now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:34 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Search Engine Optimization and Pay-Per-Click: A Holistic Approach]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69</link>
			<description><![CDATA[Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

In this guide, well take a look at how the two facets of search engine marketing can work together. In addition, well provide insights about how to make the most of SEO and PPC in their own right.

Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:31 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Driving ROI Once Your Email is Delivered]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=70</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=70</link>
			<description><![CDATA[Even with a superior deliverability rate, are your email marketing results everything they could be? Getting your email delivered is only the first step in marketing via email. Your emails must arrive in a manner that encourages action on the part of the recipient. This whitepaper addresses several components of email marketing that matter after youre in the inbox, as well as aspects you can control to encourage more opens, more click-throughs and more conversions.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:28 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Selling with Confidence: How to Keep Revenue and Prices Up]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=71</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=71</link>
			<description><![CDATA[Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to discount comes from two sources. First?no surprise?it comes from customers. In todays world, when demand is slowing and globalization introduces low-cost competitors, existing and new customers are more insistent than ever that sales people discount and then discount some more. The battle to maintain profits by resisting discounting pressures from customers is tough enough without more pressure coming from yet a second source: the sales persons sales managers and corporate executives.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:25 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Choosing the Right Email Service Provider]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=72</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=72</link>
			<description><![CDATA[Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isnt always an apples-to-apples comparison. They each have their specific areas of strengths and weaknesses. For example, some ESPs excel at integration with web analytics or CRM (Customer Relationship Management) systems, some are very strong in deliverability, and others have a more intuitive interface. The differences dont just stop there: The same piece of content sent to the same list on different ESPs will give you different delivery results.

This white paper will help you narrow down the services that are most important to you and what to look for when selecting an ESP. It also includes an ESP Scoring Sheet!]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:22 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising in a Down Economy]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73</link>
			<description><![CDATA[According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant time will see results if they do the research and find a media mix that works harder for them.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:19 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Blogging for Marketing 101]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74</link>
			<description><![CDATA[The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? We've been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here's some fun stuff that research has shown us...]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:16 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Personas Positioning and the Message Box]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75</link>
			<description><![CDATA[When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload its become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the ?ready, fire? execution of promotional offers. Its easy for marketers to fall into the trap of believing that volume replaces...]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:13 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Steps to Starting an Online Business]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=76</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=76</link>
			<description><![CDATA[I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous--major investments lost and business failures.

As a veteran of online marketing, I have witnessed both failures and successes online. For any of you who are considering a business online, the following article has been developed to help you avoid major pitfalls and navigate the best online opportunities for your business.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:11 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Tools for Maximizing Customer Relationships]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77</link>
			<description><![CDATA[Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers.  While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice.  As products and services continue to become commoditized, the only remaining differentiator becomes the vendor&#8208;customer relationship.  Theres no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs.   This article explores three categories of tools used to engage customers and strengthen your relationship with them.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:09 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Network Interference: A Legal Guide]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=78</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=78</link>
			<description><![CDATA[Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Government Contracts & Investigations;
Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; and Trademarks.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:06 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Social Media Marketing GPS]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79</link>
			<description><![CDATA[It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.

SMGPS will tell you the why & how of using social media, 1 tweet at a time. Youll learn essentials in digestible little spoonfuls.

The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:04 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Ten Steps to Effective Email Marketing]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80</link>
			<description><![CDATA[A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:03:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The United States of Mobile Advertising]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=101</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=101</link>
			<description><![CDATA[
The US is all about numbers, big, big numbers. It has a mobile&nbsp;population exceeding 300 million, and a mobile internet user base&nbsp;on the verge of surpassing 100 million.
With this level of scale, mobile advertising budgets are high -&nbsp;especially in relation to Europe &ndash; with the average mobile advertising&nbsp;campaign in the US between $75,000-100,000.
]]></description>
			<pubDate>Wed, 15 Feb 2012 15:02:57 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[When Cold Calling Doesn't Work]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=104</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=104</link>
			<description><![CDATA[This whitepaper highlights ten pitfalls of cold calling.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:02:54 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Five Myths Of Internet Marketing For Independent Professionals]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=130</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=130</link>
			<description><![CDATA[So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least voice-to-voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he or she is being seriously misled by it.
The problem is that marketing your own professional services is simply not the same as marketing a retail product or an anonymous business service. You can't sell corporate consulting like you do web hosting; nor can you sell life coaching the same way you do an e-book. If you try to market yourself by following advice designed for marketing Internet products and services, you're likely to make some serious mistakes.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:02:51 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Booth Staff Superstars]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=133</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=133</link>
			<description><![CDATA[Hello class. It's time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you organized everything else, your booth staff, their behavior and their techniques will be the single biggest factor in making the show a success or a failure.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:02:45 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Crowdsourcing Your Social Video Solution]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=136</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=136</link>
			<description><![CDATA[
Zooppa has produced nearly 200 user-generated advertising campaigns and we are happy to share our experience with others in the marketing industry.
In this white paper, you&rsquo;ll learn about the opportunities offered by social video and how creative crowdsourcing can help your brand or agency capitalize on this medium.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:01:18 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Definitive Guide to Marketing Metrics and Marketing Analytics]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=148</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=148</link>
			<description><![CDATA[The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With compelling graphics and real examples of Marketo&rsquo;s own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.&nbsp;]]></description>
			<pubDate>Wed, 15 Feb 2012 15:01:13 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The ROI of Marketing Automation]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=149</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=149</link>
			<description><![CDATA[Today&rsquo;s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:01:09 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Definitive Guide to Lead Scoring]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=150</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=150</link>
			<description><![CDATA[
Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database.
]]></description>
			<pubDate>Wed, 15 Feb 2012 15:01:05 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Definitive Guide to B2B Social Media]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=151</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=151</link>
			<description><![CDATA[This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies.]]></description>
			<pubDate>Wed, 15 Feb 2012 15:01:01 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[2011 Trends in Mobile Marketing]]></title>
			<guid>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=152</guid>
			<link>http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=152</link>
			<description><![CDATA[ASM's 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future mobile marketing world. This report provides perspective on several mobile strategies, including email and website optimization, texting and QR&nbsp;Codes&reg;. Additionally, we report on unique instances that stand out by comparing industry sizes and target markets.]]></description>
			<pubDate>Wed, 15 Feb 2012 14:59:30 CST</pubDate>
		</item>
	</channel>
</rss>