Join our mailing list| Social Media Marketing GPS | |
| Toby Bloomberg Diva Marketing Blog | Join Now to Read  |
| It had to happen—an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how using social media, 1 tweet at a time. You’ll learn essentials in digestible little spoonfuls. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. | |
| Network Interference: A Legal Guide | |
| Douglas J. Wood Reed Smith | Join Now to Read |
| Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Government Contracts & Investigations; Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; and Trademarks. | |
| Tools for Maximizing Customer Relationships | |
| Mike Gospe KickStart Alliance | Join Now to Read |
| Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become commoditized, the only remaining differentiator becomes the vendor‐customer relationship. There’s no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs. This article explores three categories of tools used to engage customers and strengthen your relationship with them. | |