Join our mailing list Jeanniey Mullen, Zinio  | Online Metrics: Measuring Success Beyond the Click-Through 68 minutes Today's consumer is simple to understand. They want what they want, when they want it. And, they want to get access to that information on whatever device they happen to have with them. If you are still relying on single channel marketing campaigns or measuring results through the click-through rate, you are losing money.
With this OnDemand Webinar you will learn how to easily and effectively manipulate your current efforts (without needing to invest more money or add more staff) to significantly increase results. Chances are you are sitting on a goldmine of marketing materials, digital content and personally relevant information. In this program, we will discuss the channels that speak most effectively to your digital consumers, how to make your message stand out, and most importantly, how to understand the impact your online efforts are making without ever looking at the click-through rate. You will complete this OnDemand Webinar with a renewed sense of enthusiasm, excitement and motivation. Oh … and you will be able to immediately increase your ROI. 5 reasons to attend:
|