Marketing Tips

Look through any newspaper or magazine, and take particular note of the headlines of the articles. Why do you stop and read a particular article? More than likely, it's because the headline grabbed your attention and interest. It's no different with the headlines of your ads, flyers, brochures, sales letters, Web sites, and openings to your verbal presentations. Grab attention with your headlines immediately, or all your marketing time and effort will be wasted.

Maximizing revenue per customer is always important, but even more so in a slow economy. Are you offering additional products and services at the point of sale? Convenient and relevant offers at the point of sale are almost guaranteed to increase your average order value.

Traffic Tip #1: Give away free content This is one of the best free traffic strategies out there... Simply write a series of short articles that are packed with useful information and tips, then submit them to online article directories and other free content sites. Not only will you get some great inbound links pointing to your site, which will help you with the search engines - other people can republish your articles on their own sites, which will help spread the word about your business and build your credibility as an industry expert! Here are some article directories you should check out: * www.ezinearticles.com * www.freesticky.com * www.ideamarketers.com * www.goarticles.com

Treat the people who have the ability to refer you-- your customers, friends, associates, family members, church members, etc.--like the gold they represent. Be interested in what they have to say. Compliment them whenever the opportunity arises. Talk to them with respect. Congratulate them on their successes.

Website metrics continue to evolve, and the days of measuring success purely on visitors is over. What is the main purpose of your site? What metrics determine if your main purpose is being accomplished? Measurement is only useful if the information is actionable.

You do not always have to come up with a brand new idea. Take existing elements and look for a new combination. For example, the clock-radio was invented by someone who combined two existing technologies- the clock and the radio.