Reports from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
We here at the Association of Strategic Marketing pride ourselves in not only the quality of content that we produce but also you may have noticed the quantity. We also understand that time is a luxury that we all wish we had more of, that is why we created the Learning Series. The Learning Series brings together all the great things of the Association of Strategic Marketing into one convenient downloadable document. We have gone through all the content available on the Association of Strategic Marketing and inside each Learning Series you will find a white paper, four articles and recommended On-Demand webinars and Live Webinars all on one core topic. In this Learning Series we will explore many of the key issues that need to be considered when it comes to email marketing.
Learning Series - Social Media - $5.00
We here at the Association of Strategic Marketing pride ourselves in not only the quality of content that we produce but also you may have noticed the quantity. We also understand that time is a luxury that we all wish we had more of, that is why we created the Learning Series. The Learning Series brings together all the great things of the Association of Strategic Marketing into one convenient downloadable document. We have gone through all the content available on the Association of Strategic Marketing and inside each Learning Series you will find a white paper, four articles and recommended On-Demand webinars and Live Webinars all on one core topic. In this Learning Series we will explore many of the key issues that need to be considered when it comes to social media.
When businesses provide content to consumers, it will either be relevant or it won't. It will either catch the attention of the readers/viewers or it won't. It will either close a deal or it won't. Because of this, it is essential that all businesses understand the purpose of a content strategy. With a good content strategy, businesses will be able to deliver content that won't be categorized as spam. Instead, it will make a reader/viewer stop for second, think about the information being consumed, and hopefully, it will persuade him or her to react in the way the business wants. This report will cover what a content strategy is, why it's important to have one, how to get started in creating your own strategy, establishing content goals, the importance of unique content, creating a content calendar, where to get content, budgeting, and more.
A recent survey anticipates that more consumers will use the internet on their phones than on their desktop computers by the time 2014 rolls around. Additionally, a massive 67 percent of consumers report that they are much more willing to make a purchase on their mobile phone than on their computer. These statistics can't be ignored by marketing professionals, especially those who are looking to drastically expand their client base. This guide will cover the major strategies and resources you can use to create a seamless, enjoyable mobile website experience that will draw new clients to your business and make your existing clients even happier. We'll discuss the difference between responsive and adaptive web design, the pros and cons of server-side support, what a dedicated mobile website is, as well as 15 tips to optimize the mobile website experience.
Now, more than ever, the creation of a well-rounded approach to Facebook, Twitter, Pinterest, Instagram, and a bevy of startup websites can make or break a business. For those who are new to the medium or those who are simply new to adapting social media to the needs of a growing business, this can be a rather complex process. To help make social media strategizing just a bit easier, many people prefer to break down a strategy into different segments. From goal analysis to effectiveness indicators, implementation of analytics and monitoring, this multi-pronged, segmented approach to social media can make a real difference. This report will help you develop an effective social media strategy for your business.
(Normally sold for $39!) The Association of Strategic Marketing’s Lead Generation Benchmark Survey was conducted online, launched on June 21, 2012 and was accessible through July 31, 2012. The purpose of the survey was to gain valuable perspective and insight into the latest trends and best practices in lead generation. Over 400 marketing professionals responded to the survey, each sharing their unique experiences as well as how they plan to approach lead generation in 2013. As a result, this 24-page report will provide you with actionable data that you can use to maximize your own lead generation initiatives.
It is estimated that Google uses over 200 factors to determine how websites are ranked in search results. However, no one outside Google has a complete list of these factors. Additionally, Google makes changes to Panda and Penguin algorithmic factors in efforts to make continuous improvements for user experiences. Nevertheless, this should not stop you from optimizing your business website for long-term marketing success. Complying with Google Panda and Penguin algorithms does not have to be a painful experience for your SEO marketing efforts. This report provides an overview of both the Penguin and Panda updates, how they affect search rankings, how marketers should respond to them, and other SEO best practices in 2013 and beyond.
In the seven years since its founding, Twitter has become not only one of the leading social media networks, but also one of the leading ways for businesses to promote their ideas, engage with their customers, and humanize otherwise complex operations in a way that draws new consumers on a regular basis. The site is essentially a free promotional tool, allowing any company or individual to sign up for an account without an up-front financial commitment. Built-in tools like the hashtag, the retweet, and a host of third-party applications allow for free and innovative ways to reach consumers, penetrate new demographic groups, and bring a brand's message to the masses. There is simply no reason not to leverage this 140-character micro-blogging service for all that it is worth - and this report will show you how!
It's really not that hard to create a landing page. The difficulty arises when a company tries to create a landing page that inspires, rather than just informs. Remember, the goal of these pages is to make sure that customers are inspired to take a meaningful step toward completing a sale. It's great that they've learned more about the product, but that information doesn't matter unless they put it to use in the form of revenue. Luckily, there are plenty of ways to test the page and to diagnose where its shortcomings might lie. In this report, we outline the differences between A/B testing and multivariate testing, as well as explain when to use one versus the other. We suggest which elements to test and how to test them, and compare some of the popular testing platforms that are currently at your disposal.
Marketing professionals are inundated with requests to go digital, move into social media, use email instead of traditional direct mail, and embrace an economy that has moved firmly in the digital direction over the course of the past two decades. At the same time, marketing professionals need to balance digital initiatives with traditional efforts, like direct mail, which are still highly effective. In fact, it is the highly effective nature of direct mail marketing programs that has allowed them to be a mainstay even in 2013, as contextual advertising and social media marketing programs ramp up to levels never before seen in the field of marketing. In this report, we take a look at the present state of direct mail as well as the challenges and opportunities that lie ahead. We discuss how technology is changing direct mail, how the changes that the USPS is making will impact your direct mail initiatives, and more.