These reports from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
A recent survey anticipates that more consumers will use the internet on their phones than on their desktop computers by the time 2014 rolls around. Additionally, a massive 67 percent of consumers report that they are much more willing to make a purchase on their mobile phone than on their computer. These statistics can't be ignored by marketing professionals, especially those who are looking to drastically expand their client base. This guide will cover the major strategies and resources you can use to create a seamless, enjoyable mobile website experience that will draw new clients to your business and make your existing clients even happier. We'll discuss the difference between responsive and adaptive web design, the pros and cons of server-side support, what a dedicated mobile website is, as well as 15 tips to optimize the mobile website experience.
Now, more than ever, the creation of a well-rounded approach to Facebook, Twitter, Pinterest, Instagram, and a bevy of startup websites can make or break a business. For those who are new to the medium or those who are simply new to adapting social media to the needs of a growing business, this can be a rather complex process. To help make social media strategizing just a bit easier, many people prefer to break down a strategy into different segments. From goal analysis to effectiveness indicators, implementation of analytics and monitoring, this multi-pronged, segmented approach to social media can make a real difference. This report will help you develop an effective social media strategy for your business.
(Normally sold for $39!) The Association of Strategic Marketing’s Lead Generation Benchmark Survey was conducted online, launched on June 21, 2012 and was accessible through July 31, 2012. The purpose of the survey was to gain valuable perspective and insight into the latest trends and best practices in lead generation. Over 400 marketing professionals responded to the survey, each sharing their unique experiences as well as how they plan to approach lead generation in 2013. As a result, this 24-page report will provide you with actionable data that you can use to maximize your own lead generation initiatives.
It is estimated that Google uses over 200 factors to determine how websites are ranked in search results. However, no one outside Google has a complete list of these factors. Additionally, Google makes changes to Panda and Penguin algorithmic factors in efforts to make continuous improvements for user experiences. Nevertheless, this should not stop you from optimizing your business website for long-term marketing success. Complying with Google Panda and Penguin algorithms does not have to be a painful experience for your SEO marketing efforts. This report provides an overview of both the Penguin and Panda updates, how they affect search rankings, how marketers should respond to them, and other SEO best practices in 2013 and beyond.
In the seven years since its founding, Twitter has become not only one of the leading social media networks, but also one of the leading ways for businesses to promote their ideas, engage with their customers, and humanize otherwise complex operations in a way that draws new consumers on a regular basis. The site is essentially a free promotional tool, allowing any company or individual to sign up for an account without an up-front financial commitment. Built-in tools like the hashtag, the retweet, and a host of third-party applications allow for free and innovative ways to reach consumers, penetrate new demographic groups, and bring a brand's message to the masses. There is simply no reason not to leverage this 140-character micro-blogging service for all that it is worth - and this report will show you how!
It's really not that hard to create a landing page. The difficulty arises when a company tries to create a landing page that inspires, rather than just informs. Remember, the goal of these pages is to make sure that customers are inspired to take a meaningful step toward completing a sale. It's great that they've learned more about the product, but that information doesn't matter unless they put it to use in the form of revenue. Luckily, there are plenty of ways to test the page and to diagnose where its shortcomings might lie. In this report, we outline the differences between A/B testing and multivariate testing, as well as explain when to use one versus the other. We suggest which elements to test and how to test them, and compare some of the popular testing platforms that are currently at your disposal.
Marketing professionals are inundated with requests to go digital, move into social media, use email instead of traditional direct mail, and embrace an economy that has moved firmly in the digital direction over the course of the past two decades. At the same time, marketing professionals need to balance digital initiatives with traditional efforts, like direct mail, which are still highly effective. In fact, it is the highly effective nature of direct mail marketing programs that has allowed them to be a mainstay even in 2013, as contextual advertising and social media marketing programs ramp up to levels never before seen in the field of marketing. In this report, we take a look at the present state of direct mail as well as the challenges and opportunities that lie ahead. We discuss how technology is changing direct mail, how the changes that the USPS is making will impact your direct mail initiatives, and more.
LinkedIn is among the top 10 most-visited social networking sites in the world, boasting over 200 million registered members. LinkedIn has changed the dynamics of professional networking in the recent years. There's no way you can ignore the rising statistics, increasing visibility, and demand of the things that LinkedIn provides as a social media platform, in order to create revenue and increase awareness of your brand. There's a good reason why it is the largest professional networking site in the world: it works. Read this report to learn how to use it to your best capacity, and see your profits and connections soar high with relatively low time and effort spent on your part.
A Beginner's Guide to PPC Marketing - $49.00
Pay-Per-Click (PPC) can be a very effective advertising method if you understand how to use it properly. If not, you can waste a lot of time and money, and even do damage to your brand. This 34-page report is designed to help new advertisers navigate their way through the overwhelming and intimidating world of Google AdWords. You will learn how to properly set up your campaign, how to write compelling ad copy, how and when to use the different keyword match types, how to determine your daily budget, keyword research strategies, how to use tracking and reporting features, and much more!
This 33-page report, developed by the Association of Strategic Marketing, will provide you with important email marketing guidelines that will help you to improve the impact of your transactional and direct email campaigns. You will learn best practices in list acquisition and list hygiene, tips and pointers for developing effective email copy and creative, how to stay compliant with anti-spam laws, how to avoid junk box triggers, how to improve open rates, clicks, and response rates, split testing ideas for your email campaigns and more.