These reports from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
Marketing professionals are inundated with requests to go digital, move into social media, use email instead of traditional direct mail, and embrace an economy that has moved firmly in the digital direction over the course of the past two decades. At the same time, marketing professionals need to balance digital initiatives with traditional efforts, like direct mail, which are still highly effective. In fact, it is the highly effective nature of direct mail marketing programs that has allowed them to be a mainstay even in 2013, as contextual advertising and social media marketing programs ramp up to levels never before seen in the field of marketing. In this report, we take a look at the present state of direct mail as well as the challenges and opportunities that lie ahead. We discuss how technology is changing direct mail, how the changes that the USPS is making will impact your direct mail initiatives, and more.
LinkedIn is among the top 10 most-visited social networking sites in the world, boasting over 200 million registered members. LinkedIn has changed the dynamics of professional networking in the recent years. There's no way you can ignore the rising statistics, increasing visibility, and demand of the things that LinkedIn provides as a social media platform, in order to create revenue and increase awareness of your brand. There's a good reason why it is the largest professional networking site in the world: it works. Read this report to learn how to use it to your best capacity, and see your profits and connections soar high with relatively low time and effort spent on your part.
A Beginner's Guide to PPC Marketing - $49.00
Pay-Per-Click (PPC) can be a very effective advertising method if you understand how to use it properly. If not, you can waste a lot of time and money, and even do damage to your brand. This 34-page report is designed to help new advertisers navigate their way through the overwhelming and intimidating world of Google AdWords. You will learn how to properly set up your campaign, how to write compelling ad copy, how and when to use the different keyword match types, how to determine your daily budget, keyword research strategies, how to use tracking and reporting features, and much more!
This 33-page report, developed by the Association of Strategic Marketing, will provide you with important email marketing guidelines that will help you to improve the impact of your transactional and direct email campaigns. You will learn best practices in list acquisition and list hygiene, tips and pointers for developing effective email copy and creative, how to stay compliant with anti-spam laws, how to avoid junk box triggers, how to improve open rates, clicks, and response rates, split testing ideas for your email campaigns and more.
Lead Generation Benchmark Report - $39.00
The Association of Strategic Marketing’s Lead Generation Benchmark Survey was conducted online, launched on June 21, 2012 and was accessible through July 31, 2012. The purpose of the survey was to gain valuable perspective and insight into the latest trends and best practices in lead generation. Over 400 marketing professionals responded to the survey, each sharing their unique experiences as well as how they plan to approach lead generation in 2013. As a result, this 24-page report will provide you with actionable data that you can use to maximize your own lead generation initiatives.
ASM's 2011 Mobile Marketing Trends Survey was conducted online and launched on August 15, 2011. Over 800 of your marketing peers responded to the survey providing insight into current and future mobile marketing trends. This report provides market intelligence on several mobile strategies, including email and website optimization, texting and QRCodes®. The data is broken down by company size and whether the respondent is in the BtoB or BtoC arena. Download this information filled report and get your mobile marketing questions answered.