OnDemand Marketing Webinars

5 Secrets to Making Your Website Sell

What is the secret behind successful websites? Copy. Not pretty graphics -- although pretty graphics can add to your brand and help sell, the copy does the heavy lifting. Mistake entrepreneurs make, especially beginning entrepreneurs, is they spend all this time and money creating a pretty site and...

9 Ways to Increase Comments On Your Online Platforms

You’re Publishing Great Content, Why Aren’t People Commenting?

You’ve spent hours and hours creating and publishing content to increase your online presence, however no one seems to be commenting.

What does it take to get them to comment?

Your content is competing with thousands of other blogs...

Are Email Negotiation Blunders Costing You Money? How to Negotiate and Influence With Email

In our age of ever expanding communication possibilities, what is the best way to negotiate? Should it be face to face, over the phone or via the Internet? The answer? It depends. Are you using the right tool at the right time? Do you negotiate and persuade for a living (and everyone does) or realize...

Beat the Status Quo: How to Effectively Differentiate Yourself From the Competition

As a marketer or salesperson, you likely assume that you are engaged in a direct war against your traditional competition, but in reality, there is a third and far less anticipated enemy – the status quo. In fact, up to 60% of today’s qualified sales leads end in “no decision.” To grow your business,...

Best Practices for Selling to Baby Boomers

The greatest opportunity that sellers of goods and services have is to sell to the group that has money, time, and is large enough to be able to meet the goals of your organization. The group that meets those criteria is “Baby Boomers.” If you’re not selling to this group, you may be missing out on...

Building Effective Sales Relationships

What makes for a good sales relationship? Is it just making “the sale”? Is there more?

As a sales person there are usually four steps in the relationship and each of these stages gives the seller deeper insight into the mind of the buyer. It is vital that in today’s highly competitive world of sales,...

Canada's New Anti-Spam Law: Are You in Compliance?

Canada has recently enacted a comprehensive federal law to deal with SPAM and malware that may possibly be the toughest of its kind in the world. Marketers who send any form of commercial electronic messages to Canadians will need to understand the detailed rules that now govern this form of communication....

Capitalizing on Marketing Opportunities Provided by Free Google® Tools

As one of the fastest growing and most profitable companies in history, Google® has had the luxury of providing business owners and marketers with a host of free tools and services. These free resources, utilized properly, can drastically improve your company’s online visibility and sales. During...

Cold Calling Tips and Scripts

In today’s very difficult world of selling, there is only one thing to do to make more sales. SEE more people. Steve Schiffman has been teaching sales people the techniques of setting face-to-face appointments for the past 35 years. Perhaps there has been no more difficult time in selling now, when...

Create and Optimize Landing Pages

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. Yet most marketing programs focus on traffic acquisition, and pay very little attention to the landing page. Your baby is ugly - your landing pages have severe and fundamental problems. Luckily,...