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CPL Best Practices for Lead Generation

OnDemand Webinar (50 minutes)

How do you spend your B2B media dollars effectively? This webinar will provide you with proven strategies to evaluate media opportunities. You will also get a glimpse into the future of B2B media buying: high-velocity lookalike campaigns for account-based marketing initiatives you can pilot and pay for on a cost per lead basis.

Authors

J. David Green, LeadCrunch Jonathan Greene, LeadCrunch

Agenda

How to Evaluate B2B CPM, CPC, and CPL Programs

What to Ask a B2B Media Company

Pros and Cons of Different Fee Arrangements

Factors Impacting Cost and ROI

Problems With Targeting Options

The Future: High-Velocity ABM Lookalike Campaigns