How to Write an Outstanding Follow-Up Email to Win Sales
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Learn effective tips and tricks to craft professional and personable emails to achieve sales objectives.Email has become an increasingly important marketing tool in the sales process. Whether it's used as a follow up method of communication after a tradeshow, webinar, download, face-to-face meeting, or lead generation, email can be a powerful device that can help move the prospect through the sales funnel. Learn specific tips and tricks on how you can craft emails that can help you to achieve your communications objectives - whether it's to continue nurturing the relationship, stimulate additional product interest, or ultimately close the sale.
AuthorsCarolyn Goodman, Goodman Marketing Partners, Inc.
The Role of Emotions in Email Communication
Subject Lines: The Long and Short of It
Creating Compelling Content
Recipient Behavior: Preview Screens, Blocked Images and More
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