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Balancing Short-Term Lead Generation Requirements with Long-Term SEO Goals

OnDemand Webinar (56 minutes)
  • All Marketers strive for (dream about) endless "free" inbound leads from organic search. But, SEO is an imperfect marketing tactic that can take months or even years to develop. So how do marketers meet short-term lead generation requirements while building an inbound lead machine? This webinar will cover... The Marketers Dilemma: Short-Term Lead Requirements vs. Long-Term Strategy Building Blocks of an Inbound Lead Strategy Pros and Cons of Various Lead Generation Channels Events SEO PPC Social Media Email Content Syndication Marketing Roadmap that Meets Short-Term Goals while Laying Long-Term Foundation

Authors

Mike Vannoy, Sales Engine Media

Agenda

The Marketers Dilemma: Short-Term Lead Requirements vs. Long-Term Strategy

Building Blocks of an Inbound Lead Strategy

Pros and Cons of Various Lead Generation Channels

  • Events
  • SEO
  • PPC
  • Social Media
  • Email
  • Content Syndication

Marketing Roadmap That Meets Short-Term Goals While Laying Long-Term Foundation