5 Easy Steps for Creating an Account-Based Marketing Strategy
Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers' goals and objectives and how your product or service can make a difference could help you win more business for your organization. In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.
AuthorsJorge Jeffery, Velocify Inc
How to Identify Ideal Target Companies and Buyer Personas in Partnership With Sales
Ideas for Personalized Content to Move Buyers Through the Sales Cycle Faster
Key Metrics to Measure and Optimize Your Approach to ABM