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5 Easy Steps for Creating an Account-Based Marketing Strategy

OnDemand Webinar (49 minutes)

Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has been gaining major traction and has become a key strategy to better align with sales and close quality deals. At its core, ABM is focused on personally connecting with your buyers. Having a deeper understanding of your buyers' goals and objectives and how your product or service can make a difference could help you win more business for your organization. In this webinar, walk away with a 5-step account-based marketing strategy that you can implement immediately.

Authors

Jorge Jeffery, Velocify Inc

Agenda

How to Identify Ideal Target Companies and Buyer Personas in Partnership With Sales

Ideas for Personalized Content to Move Buyers Through the Sales Cycle Faster

Key Metrics to Measure and Optimize Your Approach to ABM