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Building the Complete B2B Demand Generation Engine

OnDemand Webinar (50 minutes)

Buyers aren't returning calls from anyone these days--great branding or not.To make B2B sales today you have to have a variety of content, distributed in a variety of ways, to create and deepen the awareness needed to bring buyers closer to the sale. Mike Vannoy will show you how to close the loop on a demand generation engine so that your content strategy actually generates sales conversations.

Authors

Mike Vannoy, Sales Engine International

Agenda

How to Produce Content That Connects With Prospects Like a Well-Trained Sales Rep Would

How to Convert Anonymous Shoppers Into Qualified Prospects

How to Get on the Short List When Marketing to Prospects Who Aren't yet 'Sales Ready'

How to Close the Loop on Content and Lead Generation

Measuring Effectiveness and Determining Future Marketing Spend