The Evolution of Email Marketing
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
AuthorsScott Pearson, Three Deep, Inc.
In Depths Look at How Email Marketing Has Evolved Over the Last Two Decades
- Evolution in Email Acquisition Efforts
- Evolution in List Segmentation and Targeting
- Evolution in Email Content Creation
- Evolution in Email Platforms
- Evolution in Integrating Email With Other Marketing Tactics
- Evolution in Measuring the Success of Email Campaigns