First Rule of Marketing Analytics: Forget the Customer
Tired of spending hours manually piecing together marketing data? This session is for you. End the strain on your internal resources by automating and consolidating the data gathering process. In this thought-provoking session, learn how to lead clients and stakeholders with data driven decisions, how to construct a marketing measurement funnel and how to craft a single source of marketing performance truth from industry leader Matt Hertig, co-founder of Alight Analytics.
AuthorsMatt Hertig, Alight Analytics
Importance of Data-Driven Decisions in Marketing
How to Construct a Marketing Measurement Funnel
How to Get the Most out of Your Internal Resources by Automating and Consolidating the Data Gathering Process
Crafting a Single Source of Marketing Performance Truth