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First Rule of Marketing Analytics: Forget the Customer

OnDemand Webinar (48 minutes)

Tired of spending hours manually piecing together marketing data? This session is for you. End the strain on your internal resources by automating and consolidating the data gathering process. In this thought-provoking session, learn how to lead clients and stakeholders with data driven decisions, how to construct a marketing measurement funnel and how to craft a single source of marketing performance truth from industry leader Matt Hertig, co-founder of Alight Analytics.

Authors

Matt Hertig, Alight Analytics

Agenda

Importance of Data-Driven Decisions in Marketing

How to Construct a Marketing Measurement Funnel

How to Get the Most out of Your Internal Resources by Automating and Consolidating the Data Gathering Process

Crafting a Single Source of Marketing Performance Truth