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Product ID: 396097EAU
 

Best Practices for Email Content Marketing

OnDemand Webinar (58 minutes)

With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer's email address provides an estimated lifetime value of up to $180, especially when considering email-influenced offline purchases. Whether for B2B or B2C industries, email is accelerating its ability to generate revenue, thanks largely to the latest technological advances in integrating relational data, mobile and social media. The 1 to 1 marketer's dream of sending the right message to the right person at the right time is now easier than ever - provided you have the knowledge and the tools to engage in content marketing. This ondemand webinar will arm listeners with the tactics and strategies to make the most out of their email programs.

Benefits for You

- Discover why email marketing is so important.

- Hear content marketing best practices.

- Learn the critical steps to follow to reach the inbox.

- Find out how to optimize your emails for mobile.

- Hear A/B testing case studies.

Authors

Grant K. Johnson, ClickMail Marketing, Inc.

Agenda

Why Does Email Matter?

2014 to 2015 Email Marketing Benchmarks

The Nine Steps to Reaching the Inbox

What Is Content Marketing?

Relational Data-Driven Email (Triggered and Transactional)

Content Marketing Best Practices

New and Often Overlooked Sources of Email Content

Customized Content Do's and Don'ts

Optimizing Mobile Email Marketing

Promoting Email Subscriptions and Engagement

Email Tactical Considerations

The Best A/B Testing Case Studies of 2014 to 2015