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Prioritizing the Right Social Media Channels for Your Organization

OnDemand Webinar (61 minutes)

The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience. But sometimes you need to step back and prioritize your many digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have limited resources and bandwidth. In this ondemand webinar, we will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. We'll delve into key questions, such as: Where is your target customer spending time? Where are your competitors? And what channels are driving the greatest traffic and conversion? We will also provide best practices for the leading social networks. This event will be hosted by CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP.

Authors

Margaret Dawson, Rival IQ

Agenda

Social Media Landscape

Key Social Media Trends

Identifying Your Top Social Media Channels

Stages of Social Media Engagement

Best Practices

The Social Media Checklist