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Product ID: 393701EAU
 

Canada's New Anti-Spam Law: Are You in Compliance?

OnDemand Webinar (59 minutes)

Canada has recently enacted a comprehensive federal law to deal with SPAM and malware that may possibly be the toughest of its kind in the world. This law will come into force on July 1, 2014 and marketers who send any form of commercial electronic messages to Canadians will need to understand the detailed rules that now govern this form of communication. Penalties for noncompliance are severe and can apply directly to directors and officers. This on-demand webinar will help marketers, email database managers, social media operators and anyone who sends commercial electronic communications to Canada to understand the new rules in place. Failure to comply with this new law can expose a company and its directors to penalties of up to $10 million dollars and class action lawsuits of much greater magnitude. Register today to learn how to stay compliant.

5 Reasons to Order

  • Learn the detailed rules of the new comprehensive federal law dealing with SPAM and malware
  • Understand the difference between the Canadian regime and the U.S. CAN-SPAM Act
  • Learn practical tips to ensure compliance
  • Discover the severe penalties for noncompliance
  • Uncover best practices for commercial electronic messages

Authors

Bernice M. Karn, Cassels Brock & Blackwell LLP

Agenda

Background and Effective Date for the Legislation

  • How the Legislation Came About
  • Regulations and Why They Matter
  • New Industry Canada Regulations and Additional Exemptions
  • Published Guidance

Basic Concepts

  • Consent
  • Exemptions
  • Implied Consent
  • Message Format Requirements
  • Requests for Consent
  • Unsubscribe Mechanisms
  • Special Rules for Computer Software

Penalties

  • Administrative Monetary Penalties
  • Offences
  • Private Right of Action
  • Other Rights of the Enforcement Agency (CRTC)
  • Changes to Anti-Trust and Privacy Laws

Tips for Best Practices

  • Transition Provisions
  • Database Cleansing
  • Training