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Product ID: 393501EAU

Updating Your Online Privacy Policy: Best Practices in a Rapidly Changing Environment

OnDemand Webinar (62 minutes)

Have you cleaned the cobwebs off your privacy policy lately? If not, your company may be at risk.

A privacy policy describes how a website or mobile application uses, stores, shares or transfers information collected from individuals that visit or use it. A privacy policy is not a legal requirement for many websites and mobile apps but nearly all websites and mobile apps nonetheless present a privacy policy to their users. Even when a privacy policy is not legally required, a website and mobile app operator still may be held liable for any false or inaccurate representations made in it. This ondemand webinar offers users a process for collecting the data needed to draft an accurate and consumer-friendly privacy policy for websites and mobile applications, as well as tips for drafting the privacy policy.


Julia Jacobson, McDermott Will & Emery LLP



  • What Is a Privacy Policy?
  • Is a Privacy Policy Required?
  • Is a Privacy Policy Recommended?

Pre-Drafting Steps

  • What Information Is Collected Through the Website or Mobile Application and How Is It Used, Shared and Stored?
  • Who Has Access to the Collected Information?
  • What Are Future Plans for Collection, Use, Sharing and Storage of the Information From or About Users of the Website or Mobile Application?

Drafting a Privacy Policy

  • Key Drafting Principles
  • Common Drafting Missteps
  • Presenting and Modifying the Privacy Policy