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Product ID: 392993EAU
 

Integrating Social Media and Search Strategies

OnDemand Webinar (58 minutes)

For marketers, search and social media have become inextricably linked. According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors. Kent Lewis of Anvil Media, Inc. will outline the importance of social signals to search as well as strategies to integrate the two disciplines. Strategies include social profile optimization, content marketing, connecting with influencers, and utilizing social media as a focus group. Not only will you understand the importance of this convergence, but also take away actionable items on how to begin integrating your search and social efforts today.

5 Reasons to Order

  • Understand the impact of creating and optimizing social media profiles
  • Gain insight into content marketing strategies that maximize social buzz
  • Learn how to identify and connect with industry influencers to enhance credibility and visibility
  • Discover new opportunities to evolve your business and products based on customer feedback
  • Apply best practices in social media integration to maximize visibility and conversions via search

Authors

Kent Lewis, Anvil Media, Inc.

Agenda

Search Engine Optimization

• The 3 C’s of SEO

• Evolving Impact of Social Signals on SEO

• Integrating Social Sharing Into Your Digital Marketing

Content Strategies

• Developing a Strategy Through Social Listening

• Content Repurposing and Development

• Leveraging Website and Blog

Social Media Profiles for SEO

• Claiming and Optimizing

• Integrating and Managing

• Developing and Measuring Benchmarks

Marketing Your Content

• Online Influencer Outreach and PR Channels

• Paid Social and Search Strategies

• Integration With Traditional Channels

Measuring Success

• Visibility (Rankings of Social Profiles and SEO Content)

• Engagement (Social Mentions, Shares, Comments, Links, etc.)

• Conversions (Subscribers, Downloads, Trials, Leads, Sales)