Register Online - Add to Cart
Product ID: 392415EAU
 

Best Practices for Getting Email Delivered

OnDemand Webinar (59 minutes)

Effective email marketing builds on top of solid email delivery practices.

Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of delivering email directly affects your ability to reach customers. This on-demand webinar will arm you with the knowledge you need to ensure your email marketing efforts are not hindered by suboptimal delivery practices.

5 Reasons to Order

  • You will learn why people talk about deliverability.
  • You will learn how to separate delivery from content and how recipient permission ties them together.
  • You will learn the often-neglected basics behind successfully delivered email.
  • You will learn how marketers can leverage delivery metrics to improve overall success.
  • You will learn why delivery capacity shapes how email marketers think about email.

Authors

Tim Draegen, Message Bus

Agenda

Making Sense of the D-Word - Deliverability

Content Is King but Delivery Gets You There

Why Delivery Matters

Delivery = Transport + Acceptance + Identification

Make Yourself Easy to Identify!

Sidebar: Insert Reputation Here

Delivery Things You Can Measure, and Why

Beyond the Inbox 1 - Aim to Deliver Content to Where User Wants It

Beyond the Inbox 2 - Email (and Delivery) as Just Another Brand Asset