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Product ID: 392164EAU
 

How to Use Facebook® as an Effective Sales Tool

OnDemand Webinar (81 minutes)

Cold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder.

With over 800 million active users Facebook® is quickly becoming the destination of most Internet users. Companies looking to develop and increase sales can use Facebook® to pinpoint and engage prospects that are most likely going to buy their products and/or services.

Whether you are a social media novice or expert this on-demand webinar will give you the tools needed to attract and convert potential prospects using Facebook® overnight.

Authors

David Steel, The Steel Method

Agenda

Why Facebook®

• Brief History of Social Media

• Content Is King

• Find Your Audience Online

Facebook® Pages

• Personal Page vs. Fan Page

• Fan Page Design and Strategy

• Drip Irrigation Marketing

Facebook® Pay-per-Click

• Targeting Your Audience

• Testing Your Message

• Conversion, Conversion, Conversion