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Product ID: 390613EAU
 

Mobile Messaging Insights: Strategies that Increase Revenue and Consumer Engagement

OnDemand Webinar (101 minutes)

There is a reason why the world's largest brand, The Coca-Cola Company, and countless others lead their mobile consumer experience with messaging services. Messaging drives engagement, loyalty and transactions. Delivering value to the bottom line.  From text messaging, multimedia messaging, email, Skype, Twitter, Facebook posts, Foursquare check-ins, in-app push notifications and more, messaging is changing the ways in which brands market their products and services.  In this OnDemand Webinar you will learn mobile's role in the marketing mix and see how 7%, not today's 1%, is the optimal spend rate.  This program will provide details regarding the different forms of messaging, show you when and how it is appropriate to use, and examples where all forms of messaging have been successfully used to drive value.  Finally, this OnDemand Webinar will conclude by giving you a roadmap to success: how to buy, sell and execute programs, while staying compliant within industry regulations.

5 Reasons to Order:

  • Discover the different forms of mobile messaging
  • Understand how to use messaging to drive engagement, loyalty and transactions
  • Learn how messaging is changing the way brands are marketing their products and services
  • Get tips and ideas for incorporating mobile into your marketing mix
  • Learn how to buy, sell and execute mobile marketing programs

Authors

Michael J. Becker, Mobile Marketing Association
Michael Levinsohn, Archer
Brent Hieggelke, Urban Airship

Agenda

Understanding Mobile's Role Within the Marketing Mix

Understanding Messaging Options: SMS, MMS, Email, Push Notifications, Over-The-Air Updates and When Is It Appropriate To Use Each One

Case Studies and the Metrics That Show Success

How to Buy, Sell and Execution Mobile Messaging Programs

Staying Compliant With Regulatory Requirements