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Product ID: 389999EAU
 

Mobile Marketing 2.0: Trends, Issues and Opportunities

OnDemand Webinar (93 minutes)

Order this OnDemand Webinar and gain valuable insight into new mobile marketing strategies, trends and tactics. Discover new opportunities in mobile marketing while learning how to harness the power of mobile engagement and interaction. Understand how key issues and consumer concerns affect your strategy and learn to take advantage of location-based mobile marketing opportunities.

Authors

Ted Curtin, i-Marketing Services, Inc.

Agenda

What's New

  • The 4 New P's of Marketing
  • Local Motive
  • Relevance, Reach and Retail

How to Integrate Mobile

  • To Build or Not to Build (Mobile Web vs. App)
  • Where Mobile Fits
  • The Reality of Privacy Concerns
  • Multicultural Missteps

What's Next

  • Mobile Payment Possibilities
  • QR Codes and Beyond
  • From Print to Digital - and Back
  • Key Mobile Measurement Metrics