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Product ID: 389862EAU
 

9 Social Media Worst Practices: How Not to Lose Friends and Alienate People in Social Media

OnDemand Webinar (81 minutes)

A majority of businesses now have active profiles on Facebook®, Twitter®, LinkedIn® and YouTube®. Unfortunately these same companies are making costly mistakes that have instant impact and global visibility. From improper planning or training to distribution of irrelevant content, organizations consistently compromise brands and customer trust. Kent Lewis, president and founder of Anvil Media, will outline the 9 most common mistakes made today in social media marketing. With each "worst practice," he will provide real-world examples based on detailed research along with associated best practices. Additionally, Lewis will outline how to incorporate social media into existing corporate culture, complete with job descriptions and employee guidelines. With 14 years of experience developing social media strategies for clients, Lewis takes a uniquely informative yet entertaining approach to the subject. From this OnDemand Webinar, you will have the framework to develop, refine and improve the ROI on your social programs.

5 Reasons to Order

  • Discover costly mistakes and how to avoid them
  • Learn how to incorporate social media into existing corporate culture
  • Understand how to develop, refine and improve the ROI on your social programs
  • Learn how to distribute relevant content
  • Avoid causing damage to your online reputation

Authors

Kent Lewis, Anvil Media, Inc.

Agenda

5 Benefits of Social Media Recap

  • Gain Industry and Constituent Insights
  • Social Media as Customer Service
  • Create or Extend Brand Awareness
  • Build Community and Thought Leadership
  • Generate Measureable Topline Revenue

9 Social Media Worst Practices

  • Uninformed Social Philosophy
  • Lack of Optimization
  • Inconsistent Voice
  • Low-Value Content
  • Lack of Generosity
  • Un-Tuned Velocity
  • Minimal Administration
  • No Formalized Training
  • Lack of Commitment
  • No Measurement (Bonus)

Bonus Material

  • Fire Your Social Media Manager and Hire a Social Media Evangelist
  • Social Media Guidelines
  • Thinking Ahead: Platform Testing
  • Success Guide
  • Timeless Advice