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Product ID: 389805EAU
 

Creating Mobile-Friendly Emails

OnDemand Webinar (90 minutes)

Marketing professionals are launching great mobile-friendly campaigns that engage, enlighten and offer a variety of deals and opportunities to subscribers. So why is there a significant un-open rate and why do our emails get deleted? This OnDemand Webinar will help marketing professionals create mobile-friendly emails that get read and generate results. Learn about mobile behavior and best practices for campaign delivery. Understand how important layout and design are for a variety of mobile devices. By the end of this webinar, you will know how to get and keep subscribers, create mobile-friendly campaigns that get noticed and be able to measure the successes of each campaign.

5 Reasons to Order:

  • Understand mobile behavior and how it affects your mobile campaigns
  • Learn best practices for campaign delivery
  • Discover the importance of layout and design for a variety of different mobile devices
  • Learn how to obtain and keep subscribers
  • Understand how to excite and engage your subscribers

Authors

Jenny Holmes, Paramount Arts Center

Agenda

From Desktop to Mobile Device

  • Mobile Behavior Research and Statistics
  • Subscriber Signups
  • Best Practices

Mobile-Friendly Designs

  • Layout and Style
  • Templates
  • Linking

Mobile-Friendly Campaigns

  • Compatible App
  • Codes and Coupons
  • Excite and Engage