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Product ID: 389625EAU
 

Designing Marketing Initiatives for iPad(TM) and iPhone(TM)

OnDemand Webinar (85 minutes)

With such fast growth in technology strategies marketers face a huge challenge: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? This OnDemand Webinar will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of Apple® and what's under the hood, and reviewing Apple® OS user experience campaign design strategies and best practices.

5 Reasons to Order

  • Learn how to strategically integrate mobile marketing into your marketing mix
  • Understand the market niche: the world of Apple® and what's under the hood
  • Review Apple® OS user experience campaign design strategies and best practices
  • Discover how to use mobile marketing to engage your audience
  • Learn best practices for feature phones and smartphones

Authors

Curt Doty, Bemis Balkind

Agenda

Timeline of Mobile

Mobile Marketing

Developing for iOS

• Mobile Program

• Marketing

• Strategy

• Content

• Experience

Approaches

How To

User Interface Design

Targeting the Consumer

The Apple® Rules

Feature Phones vs. Smartphones

Mobile Web vs. Mobile Apps

The Tablet Generation

Picking a Revenue Model

App Stores

Resources