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Product ID: 389431EAU
 

Lead Nurturing and Scoring: Strategies for Success

OnDemand Webinar (89 minutes)

How much does lead leakage cost you every year? What are the benefits of stopping this lead leakage with effective lead nurturing? What is the cost of not doing lead scoring or of doing it poorly? Order this OnDemand Webinar and hear about the real benefits and learn to calculate them yourself. This program also introduce 5 specific techniques you can use to improve lead nurturing and lead scoring. The Pedowitz Group has worked with over 1,000 companies helping them dramatically improve their revenue marketing efforts and this program will provide with you tried and true best practices that will help you see an immediate boost in results!

5 Reasons to Order

  • Find out how much money you may be losing to lead leakage each year
  • Discover the benefits of lead nurturing and lead scoring
  • Learn 5 best practices for lead nurturing and lead scoring
  • Hear what your peers are doing around lead nurturing and lead scoring
  • See real results from best practices

Authors

Kevin Joyce, The Pedowitz Group

Agenda

What Is Lead Nurturing?

• Working Definition for Lead Nurturing

• What Impact Does Effective Lead Nurturing Make - Small Case Study

• 5 Ways to Improve Your Lead Nurturing Efforts

What Is Lead Scoring?

• Working Definition of Lead Scoring

• What Impact Does Effective Lead Scoring Make - Small Case Study

• 5 Ways to Improve Lead Scoring

Technology Overview

• What Types of Systems Help With Lead Nurturing and Lead Scoring?