Proven YouTube® Marketing Strategies

YouTube® has changed dramatically over the last six years, and the rules of video marketing are now radically different too. In early 2006, anyone in the field was trying to create viral videos. But, Google® Insights for Search shows that web search interest in the terms “viral video” and “viral videos” peaked in March 2006 and is currently just 40 percent of what it was back then.

In early 2012, everyone in YouTube® marketing feels like they’re playing Calvinball. That’s the game invented by cartoonist Bill Watterson in his classic comic strip Calvin and Hobbes. As Calvin once said, “The only permanent rule in Calvinball is that you can’t play it the same way twice!” Other rules can “be changed, amended, or deleted by any player(s) involved.”

So, in this radically different world, what are proven YouTube® marketing strategies? In this OnDemand Webinar we will take a look at the top five.

5 Reasons to Order
•Identify who discovers, watches and shares new videos
•Get to know what categories and types of video they watch
•Discover where and when to explore YouTube® alternatives
•Find out why so few new videos go viral these days
•Learn how YouTube® and video marketing work!

Authors

Agenda

Optimizing Video Worth Discovering

• Metadata
• Thumbnails
• Annotations
• Playlists and Video Responses
• Channel Page Optimization

Producing Video Worth Watching

• Overview
• The First 15 Seconds
• Calls-To-Action (CTAS)
• Regular Schedule and Frequency
• Tent-Pole Programming

Creating Video Worth Sharing

• Involve Your Audience
• Blog Outreach
• Other Social Media
• Cross-Promotion and Collaboration
• Investigate ‘Peaks and Valleys'

Additional Formats