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Product ID: 388846EAU
 

Using Social Media to Monitor Your Brand

OnDemand Webinar (64 minutes)

In the digital world, the consumer has more power than ever, especially with the emergence of social media. Many companies are facing significant online reputation problems, but what are they doing about it? Many aren't doing anything at all, and it is hurting their reputation, credibility and sales. This OnDemand Webinar will help you better understand many of the current challenges that companies are facing when it comes to their online reputation, and how to turn these challenges into opportunities. The program will guide you through the process of how to monitor and manage any negative press, reviews or online content utilizing a number of different tools. Failing to be proactive in managing your online reputation is detrimental to any business, but even if you're in this position, there is a way out.

5 Reasons to Order

  • Learn the importance of monitoring your online brand
  • Find out how your online reputation is hurting your bottom line
  • Turn social media challenges into opportunities
  • Discover how to monitor and manage negative reviews
  • Improve your online reputation and credibility

Authors

John McPhee, Formic Media, Inc.

Agenda

Online Reputation Management (ORM) Overview

  • Landscape
  • Challenges
  • Opportunities

ORM Strategies

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC)
  • Social Media
  • SEM Public Relations (SEM PR)

Tools

  • Google® Alerts
  • Hootsuite
  • Social Mention
  • More…

Additional Formats

VideoMore Info