Register Online - Add to Cart
Product ID: 387777EAU
 

Double or Triple Your Online Conversions, Leads and Sales by Creating and Testing Effective Landing Pages

OnDemand Webinar (67 minutes)

All the traffic in the world won't earn you a dime unless your landing page can convert it into leads and sales. In this OnDemand Webinar, 'America's Top Copywriter', Bob Bly, will show you how to write and design landing pages that can double or triple conversion rates, leads and sales online!

5 Reasons to Order

  • Save time and effort using a standard template for writing landing pages
  • Learn how to overcome visitor skepticism and create instant credibility
  • Discover 7 landing page "hot spots" where testing can give you the greatest lift in conversion
  • Understand the use of valuable content to increase landing page readership and response
  • Find out how to capture e-mail addresses of prospects

Authors

Bob Bly, Copywriter/Consultant

Agenda

Landing Page 'Hot Spots' That Can Increase Conversion Rates

  • What Images and Photos Pull Best?
  • Best Colors for Order Buttons
  • Hot Spots on the Top of the Page

Choosing Your Words

  • The Principle of Online Connectivity
  • Ideal Copy Length for Landing Page Copy
  • Typical Conversion Rates

Elements of Winning Landing Pages

  • Credibility Pre-Heads and Sidebars
  • Online Freemiums
  • The Motivating Sequence
  • The 'Drop in the Bucket' Technique for Presenting Price
  • Improving Conversion Rates With Unique Guarantees
  • Other Key Page Elements

Advanced Landing Page Copywriting Techniques

  • Familiarity
  • Clarity
  • Big Ideas
  • Stories
  • Curiosity
  • The Infomercial Close
  • Illustrating Your Landing Pages