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Product ID: 387631EAU
 

Selecting the CRM that Aligns With Your Business

OnDemand Webinar (75 minutes)

Salesforce.com, Microsoft® CRM 2011, Oracle®, SAP - How do I choose the right one?

Selecting the right CRM solution for your business is critical for enabling improved business processes and ultimately driving top-line revenue for your company. All CRM systems do not act alike - sure there are some similarities in functional capabilities, selecting the right CRM solution is contingent upon a few factors: your organization and customer strategy; business and technical requirements. Knowing these factors and asking the right questions of the CRM solution providers will help you narrow down the field of choice and help you choose the right system or pursue another option to improve your marketing, sales or customer service objectives.

This OnDemand Webinar briefing is designed to brief you on the methodologies for selecting the right CRM solution for your business. You will not only learn the "academics" but hear a case study of a major travel and entertainment company who thought they needed a new CRM solution to replace an expensive legacy system but ended up pursuing another approach because of what they learned through the CRM selection process.

5 Reasons to Order

  • Find out which factors should influence your CRM decision
  • Discover which questions to ask CRM providers during the selection process
  • Hear examples of how other companies selected a CRM system
  • Learn why it's important to confirm your requirements before selection
  • Save time and money by learning how to select the right CRM provider the first time!

Authors

Art Hall, Alvarez & Marsal

Agenda

Why Confirming Your Business and Technology Requirements Prior to CRM Selection Is so Important

What Questions to Ask CRM Providers During the Vetting and Pre-Selection Process

Key CRM Vendor Considerations and Sample Evaluation Factors