Designing Surveys to Maximize Your Results

Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This OnDemand Webinar addresses the basics and perspective on state of the art survey issues.

5 Reasons to Order
•Gain practical and realistic survey tips
•Discover how to conduct small and large scale surveys
•Hear which details require attention
•Find the best way to present your findings
•Learn how to analyze survey data and interpret results

Authors

Agenda

How Surveys Are Used to Make Decisions

The Design of a Survey: Issues That Require Attention

Data Collection Mode

Questionnaire Development

Data Analysis

Results Interpretation

Presentation of Findings

Ethics and Related Issues

The Future of Surveys

Additional Formats