Pump Up Your Paid Search Success by Improving Your PPC Quality Score

Pay per click advertising continues to grow and become a bigger and bigger piece of today’s marketing budgets. Marketers turn to PPC because the return on investment can be incredible. However, not all marketers understand what role something called quality score can have in driving that return. When bad, quality score – a term coined by Google® AdWords® but used in similar forms on other PPC networks – can hurt PPC performance. However, many marketers do not know how to ensure their quality score is good or bad, which can be a serious detriment to the ROI of PPC.

This OnDemand Webinar will help you understand how quality score can either help or hurt paid search campaigns. For example, did you know that a poor quality score will actually increase your cost per click? Or that for top ad promotion, your quality score is more heavily weighted than your bid? This program will not only supply you with knowledge of the fundamentals of quality score but, more critically, will provide practical and tactical methods for pumping up your own quality score and PPC performance.

Five Reasons to Participate

•Find out what a PPC quality score is
•Discover how to calculate your quality score
•Hear case studies of successful PPC campaigns
•Learn how to increase your own quality score
•Improve your overall PPC performance

Authors

Agenda

Overview

Quality Score 101

• Why Does Quality Score Matter?
• How Is Quality Score Calculated? - And Where Do You Find It?
• What Does Quality Score Impact?

- Google® Ad Rank

Built to Succeed: Setting Your Campaigns up for Quality Score Success

• The Importance of Relevancy

- Keywords

- Ad Creative

- Landing Pages

• The Ideal Hierarchy of a PPC Account
• Case Study

My Campaigns Are Built - Now What? How to Manage PPC for a Great Quality Score

• Reporting on Quality Score
• Quality Score Diagnostics
• Bidding Strategies
• Case Study

Questions and Answers