Avoiding Trademark and Copyright Legal Troubles: Protecting Your Rights and Your Business
The rise of the Internet and digital commerce has made copyright and trademark issues more critical than ever before.
Businesses, marketing professionals, and attorneys will learn what they need to know to protect their intellectual property rights and those of their clients. You will also learn how to avoid costly and disruptive lawsuits relating to copyrights and trademarks. Recognize potential copyright and trademark assets, how to enforce registration of these assets, and how to engage in e-commerce without infringing the intellectual property rights of others.
- You will be able to define what you can copyright.
- You will be able to describe how to avoid copyright lawsuits.
- You will be able to identify how to protect your trademark.
- You will be able to discuss how to avoid trademark infringement.