Writing Copy That Tells: The Basics of Content Marketing
Sandra A. Eggers
CSC Group, LLC
You will Learn:
- The 1 thing you must ALWAYS keep in mind
- The 3 key differences between traditional marketing and content marketing
- Why it’s more powerful to serve and not solicit
Are you working harder at your marketing and seeing diminishing returns? Is your advertising not pulling like it used to? If you answered “Yes” to either of these questions, you’re not alone. No matter if you’re a solopreneur or employee of a Fortune 100 company, a member of an advocacy group or a charitable organization, the tools of traditional marketing and advertising have been obliterated. In their place is content marketing. To survive—let alone thrive—in this new world of consumer-driven sales you need to begin understanding what this new tool is and how to use it.
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