Seminar ID: 100656

The Key to Effective Surveys

Presented By:
Larry Chiagouris

Professor
BrandMarketing Services, Ltd.

You will Learn:

  • The most important steps in designing a survey
  • What the tradeoffs are in terms of cost and quality
  • How to assure that the results will be actionable

In this quick preview of our full OnDemand Webinar, “The Key to Effective Surveys,” we will briefly identify all of the steps needed to create and execute a successful survey. We will address issues concerning design, data collection, analysis and presentation of results. Cost and scheduling issues will be addressed including how to assure that all the members of the team continue to support your survey work.